I run a website, which means I constantly check Google Analytics to see which stories are being read and how readers are reaching my site. It’s an incredibly useful tool that helps me figure out my audience, what my readers enjoy, and when best to post certain pieces. This type of real-time analytics has been revolutionary for websites, letting media groups find out whether their tweets are making a difference, whether their “tags” are working, and if their highfaluting SEO strategy is working.
Of course, as an author, this might all be gibberish. That is about to change. Hiptype, a young start-up, is looking to bring the wonder of analytics to eBooks. While it’s still in Beta and not yet available to all publishing companies, Hiptype represents a new, inevitable approach to gauging the eBook market. By noting when readers make a comment on a section, or share an excerpt, authors and publishers can see what interests and excites readers.
This leads to some interesting dilemmas and the question of privacy on the internet. Many publishers, authors and marketers would like to use this technology to learn more about their readers. There are two ways to look at it: as an invasion of privacy or as a research tool designed to deliver you the most relevant content. Your internet-surfing experience can be tailored to you based on what your browser knows about you (what words you search, what websites you visit, etc.). With this information, advertisers can target specific ads to you based on your interests. For avid readers, this can mean that when you go searching for eBooks, the eBookstore will recommend books that people similar to you have enjoyed.
Likewise, authors and publishers can use this information to target a specific audience with an eBook and to improve marketing efforts. You can also use the information about your primary audience to create more relevant content for them. For instance, let’s say that you discover that your books are very popular with veterans. With this knowledge you may decide to include a character in your next book who is a veteran.
This is just another avenue of creative possibilities that has been opened by the internet. We imagine that this type of analytic eBook information will become ubiquitous in the coming years.
As writers, how will you use this information? Will you tailor your books to your audience? Are you interested in knowing who reads your books?