Articles tagged "Holiday Sales"

Sell More Books: Super Size Seasonal Discounts

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Let’s try out a few seasonal slogans you could use for holiday marketing efforts…

“Stuff those stockings with books!”

“Put some books on that shelf by the elf!”

“A dreidel AND a book? Best Hanukah ever!”

“Deck the halls with deals on books and while you’re at it strategically develop a marketing plan that takes advantage of Lulu.com’s seasonal sales and discounts.”

Okay, so that last one doesn’t quite flow off the tongue, but it’s good advice all the same. Coordinating your marketing efforts to coincide with Lulu’s impressive holiday discounts is the next best thing to having your books carried right down your readers’ chimneys by Santa himself.

What’s so great about it? For starters, everyone loves books and they love saving money. All you have to do is share the Lulu discount codes in your email and social media marketing. Don’t forget to also share the expiration date and any restrictions.

 

Savvy Marketing Tip

Did you know that when Lulu offers a store-wide discount, you can sweeten the deal by adding another 5, 10, or 15% off? That’s right, a 25% off sale can easily be bumped up to 30 or 40% off for huge savings.

Using this strategy, you can make any day Black Friday, Cyber Monday, or create your own huge sale event.

 

Here’s How to Juice Those Discounts

You can add a discount in the Lulu Bookstore for any printed book or calendar priced above the manufacturing cost.

  • Go to My Projects and click on the project title.
  • Scroll down to Pricing and Creator Revenues and click Edit.
  • Click Pricing Details to view manufacturing and profit splits

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  • Click Set Discount and choose the percentage discount you wish to offer.
  • Click Set Discount to apply the discount.
  • Click Pricing Details to view the discounted price and your revenue.
  • Click Save Changes.

 

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The discount is immediately applied to your book or calendar in the Lulu bookstore.

Note: When applied to purchases, Lulu discounts do not affect author revenue. Author-applied discounts reduce profits and therefore reduce author revenue.

Create a Sales Event

Tell everyone about your super sale.

I’m teaming up with Lulu to offer my book, <book title> at a special discount just for friends/family/fans/readers.

For X days only, Enter code XXXXXXX at checkout and save XX%.

Don’t forget, coupon codes are case-sensitive.

Offer expires: MM/DD/YYYY

Include a link to your book’s product page to make it easy for your buyers to make the purchase. And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email or post it on social media letting everyone know. After all, ‘tis always the season for reading!

All current discounts, coupon codes, and expiration dates are listed on the Lulu home page.

 

Sell More Books: Christmas Marketing Ideas

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Know what would look good on this shelf? Your book!

Being a self-published author is a bit like being Santa, but without any elves. In some ways this is great; you get to make all the decisions and things get done the way you want them to be done. On the other hand, you have to make all the decisions and things don’t get done until you do them.

Take a deep breath and reinvigorate yourself by reflecting on what you have already accomplished. You are a published author. You are among the select few who had an idea, struggled through all the drafts and rewrites, and published a book. As a result, people around the world can now enjoy and benefit from your work. You changed lives. You made a difference.

With Christmas just around the corner, it’s time for you to profit from your effort, and there’s no time to waste. Books make great gifts, everyone (including Santa) knows this, but how are you planning to sell your book this Christmas? If your plan is to simply get it into the Amazon bookstore and hope for the best, you are likely to be disappointed. It’s time to take things into your own hands.

Here are few easy ideas to help you spread the word and generate holiday sales:

  • Create an “About the Author” page on your website to act as your press kit.  Share this page on all your social media pages.
  • Write a press release about your book and send it to all local newspapers and radio stations. Include a link to your media kit with your press release.
  • Contact your public library and offer to conduct a seminar on self-publishing or lead a discussion about your author experience.
  • Contact your local bookstores and schedule a reading and book signing.
  • Team up with other writers and sponsor a booth at local Christmas festivals in your area.
  • Add a “buy-now” button to your website and advertise Lulu’s weekly discounts to encourage holiday sales. Remember, your revenues are much higher from sales made in the Lulu bookstore.
  • Offer personalized, signed copies of your book on your website and social media pages.
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Take advantage of Lulu’s weekly discounts when stocking up for holiday sales.

Business-savvy authors have learned that by taking advantage of Lulu’s weekly discounts – on top of their author discount – they can earn more revenue per book by selling to readers during events or directly from their website. This strategy requires you to dedicate time for packing and shipping orders, but it also allows you to sign and personalize books and add bonus items such as bookmarks and thank you notes to orders. These small personal touches create a connection between you and your readers, making them more likely to recommend your books to their friends.

xmas-tree-bookshelfAn added bonus to events and direct sales is that you can collect buyers’ email addresses to add to your mailing list allowing you to market directly to fans when your next book is published.

So, make a plan now to market your book locally and online, stock up*, and get ready for the best Christmas season yet.

*If you are planning to purchase more than 100 books, please contact our bulk sales desk for a custom quote.  We may be able to help you save even more on your planned purchases.

 

More Marketing Tips

Make More Money: Include Lulu Discount Codes in your Marketing Emails

Make the Most of Seasonal Sales

Holiday Publishing Checklist for Authors

Five Hours to Success: Sell More Books

 

What Lulu Readers Buy as Holiday Gifts

What you’ll learn:

  • Why hardcover books priced below $30 are the most desirable for holiday gift purchases
  • How readers find the books they buy as gifts and what influences their decision-making process
  • Where shoppers go to find the books that help them spread holiday cheer

The holidays are here! Parties are being planned. Stores are decking their halls. And people everywhere are scratching their heads as they try to find the perfect gift for everyone on those ever-growing holiday shopping lists. The question to you—independent authors – is how do you get your book in front of the shoppers interested in your book’s topic?

In order to help with this perplexing question, we’ve asked Lulu readers about their shopping habits and decisions, and there’s great news! For starters, over 70% of the nearly 1,200 respondents give more than 3 books as gifts over the holidays. Secondly, and an important consideration for you as you work through the steps in our free eBook, Marketing Your Book for Holiday Sales, most of the gifted books will be hardcovers.

So, what are these shoppers buying and how do they decide what to purchase? There are many factors that go into the decision-making process for Lulu readers. Let’s start by looking at one of the more fundamental pieces of the gift-giving puzzle — the price. According the Lulu readers, $30 is the magic number when they’re considering a book to give for the holidays with nearly 90% of respondents saying they’ll pay between $5 and $30. Only a small percentage of gift-givers, 8.4%, will pay more than $30.

How much, on average, are people spending on a book for a holiday gift:

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Now that we know Lulu readers are most likely to purchase and give hardcover books that fall below the $30 price point as they share their holiday cheer, let’s take a closer look at how gift-givers decide which books to give as gifts. When we asked the respondents about how they decided which books to give, an overwhelming majority of Lulu readers indicated that they rely most heavily on online research. This means that an online presence that effectively markets your book to the desired audience is critical to your success gaining holiday sales. Notably, the second most common way gift-givers found books to give as gifts was by giving books that they have already enjoyed and believe their friends and family will love, too.

Decision about which book to give:

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We also wanted to know what other factors contribute to holiday book purchase decisions, like delivery speed and media reviews. While 22% of respondents do, in fact, judge a book by it’s cover, we also learned that the familiarity of the author’s name and customer reviews contributed heavily to the decision to purchase a book.

Factors that play in to online purchases:

ChartExport

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Finally, we asked folks where they shop and make book purchases, both online and brick-and-mortar. Unsurprisingly, Amazon.com was overwhelmingly the most popular retailer, with independent booksellers, Lulu.com, Kindle and other eReaders, and Barnes & Noble stores following, respectively.

Where are people most likely to make their book purchases:

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What does this mean for you?

Simply put, we hope this information helps you sell more books. By asking buyers what they typically buy and how they find these books for the holiday season, we learned not only how the book should look and feel (hardcover), but also the most desirable price point (less than $30) and the importance of having a strong online presence and distribution strategy.

To help each of you achieve your goal of creating the perfect hardcover for the holiday season shopper, we’ve introduced new premium options to make your book stand out. This includes new linen covers, foils stamping, dust jackets and archival paper to ensure your book is a gift your readers can cherish for years.

Be sure to check out the free eBook, Marketing Your Book for Holiday Sales, and sign up for your free First Edition Hardcover.

Happy Holiday Sales!

Your Friends at Lulu

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