Holiday Sales

Sell More Books: Super Size Seasonal Discounts

3 min readLet’s try out a few seasonal slogans you could use for holiday marketing efforts… “Stuff those stockings with books!” “Put some books on that shelf by the elf!” “A dreidel AND a book? Best Hanukah ever!” “Deck the halls with… Continue Reading →

Sell More Books: Christmas Marketing Ideas

3 min readBeing a self-published author is a bit like being Santa, but without any elves. In some ways this is great; you get to make all the decisions and things get done the way you want them to be done. On… Continue Reading →

What Lulu Readers Buy as Holiday Gifts

3 min readWhat you’ll learn: Why hardcover books priced below $30 are the most desirable for holiday gift purchases How readers find the books they buy as gifts and what influences their decision-making process Where shoppers go to find the books that… Continue Reading →

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