Articles tagged "Holiday Season"

Better Fundraising this Holiday with Lulu

The holiday season is right around the corner and many of you will probably be contributing to a charitable organization in some way this year.  Be it volunteering time, donating gifts, or helping raise funds, there really is no wrong way to help out someone less fortunate.

Fundraising can be particularly difficult.  Most charitable organizations are non-profit and constantly face the question:  ”How do we raise money to support our cause?” Well, Lulu has an answer.  Our photo books, calendars, and cookbooks make for the perfect holiday fundraisers.  Just ask folks like Joe DeBono of the Silver Shield Foundation, who used Lulu to create a calendar to support the higher education of children whose parents have honorably served the New York Police and Fire Departments:

“Lulu made the project possible through its print on demand capability – there was no capital outlay required to launch and they provided a collaborative, literally, one-stop shop, where we could tweak our calendar as much as we needed to, which just made sense.  We are using Lulu for marketing distribution, order fulfillment and payment collection.  Lulu truly is the best turn-key solution for non-profits that are cash poor and content rich.” – Joe DeBono

Or how about Suzanne Dorsey of the Bald Head Island Wildlife Conservancy.  In tight economic times, gift shop sales were plummeting, long-time sponsors cut contributions and demand for an island directory — one of the conservancy’s most important fundraisers — dwindled. Suzanne worked with Lulu to create an updated directory with more information and better color at lower cost and fundraising is expected to rise 67% as a result:

“We are grateful to Lulu for saving a revenue source that had been decreasing and probably would have completely collapsed.” – Suzanne Dorsey

At Lulu, stories like this never get old.  We’re always thrilled to hear of the new ways organizations like Silver Shield and the conservancy use our services to help make the world a better place.  What are some of your fundraising stories?  We’d love to hear about them in the comments and who knows, maybe it’ll help spread some holiday cheer.  For more information, visit www.lulu.com/publish.


 

“Christmas Has Begun Already” – What’s Your Q4 Book Marketing Strategy?

This morning, I read a great article in The Telegraph entitled “Book discount frenzy as Super Thursday arrives.” Within the article, a quote that resonated with me comes from Mike Jones, the non-fiction director at Simon & Schuster, who states “Christmas has begun already.” In an effort to capture the attention of the “constantly connected consumer,” the holiday sale season seems to start earlier and earlier each year. For major publishers looking to promote titles within “a declining market, a tough economy and [a market with] structural changes – such as ebooks,” the holiday marketing season has to start early. As self-published authors, we are not immune to the same market realities that major publishers are currently facing. As such, we too need to start our holiday marketing efforts now too. Thus, I have to ask “what’s your Q4 book marketing strategy?

Given the diversity of our author base, many of us will have different strategies. However, I’ve outlined some holiday book marketing tips below that should help many of us. I would also encourage you to post your own tips and ideas on this blog or on our Facebook page to help your fellow authors gear up for Q4 and sell as many books as possible.

Discounting your book – when and by how much?
You don’t need a PhD to know that discounting is a major part of the holiday shopping season. The real challenge is figuring out when to discount and by how much. Prior to the 2010 holiday season,
Forrester Research forecasted that “deep discounts will also be in play, but key dates such as Black Friday and Cyber Monday will be of utmost importance … [r]etailers must expect heavy price-based competition this season and be prepared to play.” I would encourage Lulu authors to plan on offering deep discounts of their books, at the very least, during the pillars of the holiday season – Black Friday and Cyber Monday. To do so, use our Discount Manager that lets you set your book’s list price as you always have and then set a discount to that list price to be shown alongside your regular price. To find out more about our Discount Manager, please click the following link. Please note that, due to distribution requirements, you cannot discount eBooks.