Articles tagged "Holiday"

Market Your Prose Like the Pros with the New Discount Manager

This week we released a powerful new tool to help authors sell more books in their most profitable sales channel — Lulu.com.   The new Discount Manager gives you the ability to set discounts on your books across our site, either in the publishing wizard or directly from the “My Lulu” dashboard.

With this tool (learn more about it here) you set your book’s list price as you always have and then set a discount to that list price to be shown alongside the list price.  This is a powerful combination employed by marketers in all kinds of industries to successfully attract buyers.

How to Use the New Author Discount Manager

One of the features Lulu authors most frequently ask for is the ability to offer books at a discounted price.  Lulu has listened, and today we have released the new Lulu Discount Manager. Now our authors are free to take a percentage off the list price of their books in the Lulu Marketplace. It is a great way to gain new readers for your works and reward your loyal fans. And with the holiday season just around the corner, now is the perfect time to offer your readers a special deal. I’m sure you’re anxious to start using this great new feature, so here are some tips for how you can easily start setting discounts for your works with the new Lulu Discount Manager.

Photo Book Buzz

Well, summer has officially been over for a few weeks and the leaves are all starting to change colors. Indeed, the holiday season is fast approaching and it is a great time to start thinking about gift ideas so you’re not so caught up in the holiday rush later on.

One suggestion that’s sure to make you the family favorite and winner of this holiday season is a Lulu photo book. And in a recent issue of the prestigious UK photography magazine, Digital Photographer, Lulu’s photo book services received a 9 out of 10 rating. We were thrilled to see all the nice things they had to say about us. And I thought I’d share their review below.

Be sure to pick up a copy of Digital Photographer Magazine at your local news stand and check out all of Lulu’s great photo book offerings that are perfect for everything from a gift to go on grandma’s coffee table to a professional portfolio of your shots.

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Focus: Independence Day Books

Between grilling, watching fireworks, and visiting with family this weekend for the Fourth of July, I thought I recommend a few titles that are great reads to get you into the spirit of celebrating our nation’s independence.

Born on the Fourth of July

By Ron Kovic

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This classic, New York Times Bestseller details the author’s life story (portrayed by Tom Cruise in the Oliver Stone film of the same name) from a patriotic soldier in Vietnam, to his severe battlefield injury, to his role as the country’s most outspoken anti-Vietnam War advocate, spreading his message from his wheelchair. Ron Kovic served two tours of duty during the Vietnam War. He was paralyzed from his chest down in combat in 1968 and has been in a wheelchair ever since. Kovic’s powerful and moving new introduction sets this classic antiwar story in a contemporary context.

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100 American Flags

By Kit Hinrichs

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This vibrant collection of 100 Stars and Stripes artifacts ranges from Civil War-era banners and Native American braided moccasins to an early 20th-century “friendship” kimono and original flag art by several of the world’s leading designers. Destined to captivate folk-art aficionados, history buffs, and collectors, this book provides a stunning visual history of America’s most treasured symbol. A timely, patriotic full-color book presenting 100 American flag artifacts from one of the world’s most eminent collectors, designer Kit Hinrichs.


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John Adams

By David McCullough

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In this powerful, epic biography, David McCullough unfolds the adventurous life-journey of John Adams, the brilliant, fiercely independent, often irascible, always honest Yankee patriot — “the colossus of independence,” as Thomas Jefferson called him — who spared nothing in his zeal for the American Revolution; who rose to become the second President of the United States and saved the country from blundering into an unnecessary war; who was learned beyond all but a few and regarded by some as “out of his senses”; and whose marriage to the wise and valiant Abigail Adams is one of the moving love stories in American history.