Articles tagged "how-to books"

Tom Clements on Marketing His Successful Book: How to Write a Killer SAT Essay

By the time The College Board unveiled a new essay component to the SAT in 2005, Tom Clements, a former college English instructor, had already been teaching prep classes for 15-plus years. He understood the components of good writing but wanted to develop a way for students to write well and fast, since test-takers are only allotted 25 minutes to complete the written portion of the test. Thus How to Write a Killer SAT Essay was conceived.

“Using my students as a ‘focus group’ I presented strategies and techniques for prefabricating their essays with content examples varied enough to apply to any topic (called prompts) The College Board might throw at them during the SAT. My students did so well — average scores for their essays were in the 92nd percentile range — that I decided to incorporate both my methodology and my students’ actual essays in a book that would teach kids not able to take my class in person to nonetheless dominate the SAT essay.”

Despite the innovative strategies and proven success of Tom’s technique, How to Write a Killer SAT Essay faced challenges on its road to publication — at first.