Articles tagged "How to market your book"

“Christmas Has Begun Already” – What’s Your Q4 Book Marketing Strategy?

This morning, I read a great article in The Telegraph entitled “Book discount frenzy as Super Thursday arrives.” Within the article, a quote that resonated with me comes from Mike Jones, the non-fiction director at Simon & Schuster, who states “Christmas has begun already.” In an effort to capture the attention of the “constantly connected consumer,” the holiday sale season seems to start earlier and earlier each year. For major publishers looking to promote titles within “a declining market, a tough economy and [a market with] structural changes – such as ebooks,” the holiday marketing season has to start early. As self-published authors, we are not immune to the same market realities that major publishers are currently facing. As such, we too need to start our holiday marketing efforts now too. Thus, I have to ask “what’s your Q4 book marketing strategy?

Given the diversity of our author base, many of us will have different strategies. However, I’ve outlined some holiday book marketing tips below that should help many of us. I would also encourage you to post your own tips and ideas on this blog or on our Facebook page to help your fellow authors gear up for Q4 and sell as many books as possible.

Discounting your book – when and by how much?
You don’t need a PhD to know that discounting is a major part of the holiday shopping season. The real challenge is figuring out when to discount and by how much. Prior to the 2010 holiday season,
Forrester Research forecasted that “deep discounts will also be in play, but key dates such as Black Friday and Cyber Monday will be of utmost importance … [r]etailers must expect heavy price-based competition this season and be prepared to play.” I would encourage Lulu authors to plan on offering deep discounts of their books, at the very least, during the pillars of the holiday season – Black Friday and Cyber Monday. To do so, use our Discount Manager that lets you set your book’s list price as you always have and then set a discount to that list price to be shown alongside your regular price. To find out more about our Discount Manager, please click the following link. Please note that, due to distribution requirements, you cannot discount eBooks.

Marketing Your Book at Book Fairs

This past May, Lulu team members, along with numerous works by our remarkable authors, attended Book Expo America 2011 in New York City, the largest book convention in the United States.  Book Expos such as BEA offer great opportunities for authors to display their content, meet fellow authors, and hear insights from industry professionals.  Check out the video above of the action from this year’s BEA and see why Lulu’s booth was the talk of the show – drawing such great crowds.  If you are thinking about attending or displaying your book at a book fair, here is a list of up-coming events.  Hopefully this video will get you excited for BEA next year, as we’d love to see both you and your book(s) at the show.