Articles tagged "how-to"

From Blank Page to the Big Screen

The Man on the Grassy Knoll coverI’ve sold a book to a movie studio!

I can’t believe both my good fortune and sheer luck; although, it must be said that LULU played an awfully big role in the serendipitous events leading to this moment.

A long time ago, (last century to be exact — late 1990) I sold a novel to a major New York publisher. Got a check. Put it in the bank and sat back with a Kentucky bourbon in hand and thought, “I’ve got it made.” Then the editor called and wanted me to make significant changes to the manuscript. Changes I did not agree with. Changes that would take my novel in a totally different direction. I fought. They fought back and finally I returned their check and got my letter of rights back.

I was crushed.

At about the same time a friend of mine was getting a book of poetry published and she had met the powers that be at a company from North Carolina called, I had never heard of them, but I went on line, read about how the author can keep control of his or her book and how easy it is to publish. I was sold.

Fifteen novels later, I am still running strong with my team at LULU.

The other day my phone rang and a voice on the other end asked if I, ”…would sell his partner and him the movie rights to my novel, The Man on the Grassy Knoll?” I couldn’t say yes fast enough. They saw my book at a book fair where self-published authors were being featured. And, as they say, the rest is history.

My books have won awards, been featured on radio talk shows and in college courses (how not to write, more than likely) and now the basis for a motion picture; all because I found a company who knew how to publish a book without all the mystery and hidden agendas of the huge, conglomerate publishing houses. Of course, I speak of LULU. The more I work with them, the more I like them and the more we succeed.

Now I can’t promise you a movie deal or even a best seller. But, if you follow LULU’s lead, if you get on board with their author programs, they are going to help you put out a professional book that you will be proud of and that people should want to buy.

See ya’ at the movies.

JCrawley HeadshotAbout the author:
John Crawley is a writer living in Dallas, Texas who has published 15 novels. His latest, The End, deals with the death with dignity movement. John is a graduate of the University of Texas at Austin, is married and has two dogs and a cat. Oh yeah, and three grown children, too. John’s 2013 novel, Letters From Paris, was named Notable Book of the Year by Shelf Unbound Magazine. You can see his work at


Do you have an author success story you would like to share with the world?  If so, send us an email at

Horrified Press: We Are Legion!

Horror Press BioMy name is Nathan J.D.L. Rowark, and I am the editor-in-chief of Horrified Press, a small indie press. Our press is only a few years old, but it has quickly grown attracting thousands of authors, artists, and of course horror fans.

I returned to writing after a 20 year absence and had to work hard to regain my skills and push myself back into the ranks of ‘Published Author’. It was tough and I was astounded at the lack of industry support for experienced authors like myself. Online I found very few literary groups that could offer me the help I needed and small specialty presses seemed to open one year and close the next.

After years of dedication and struggle, I decided to devote myself to smoothing the path to publication for emerging authors. I wanted to create something lasting and self-sustaining – a place for writers to submit their work, where artists could contribute cover art, and editors could work within the horror genre. It would be a place where everyone could explore and share their visions.We-are-legion-GRH_odt_-_OpenOffice_Writer

The result was Horrified Press. The idea was to create an anthology that allowed first time authors to submit content alongside publishing pros. This format would provide support to those authors who needed it and encourage writers unfamiliar with horror to jump on board. My dream was to create a book that would put the bite back into horror! There would be no teenagers and sparkly vamps here, just good old fashioned gore, chills and unending terror.

The response from writers was so good that we ended up publishing two anthologies: Tales of the Undead – Hell Whore and Tales of the Undead – Suffer Eternal.

We created our first books to shock and to innovate. They did both and I am now pleased to say we have 2,000+ authors who regularly submit content, 10 editors who mentor new writers, seven specialty imprints (Rogue Planet Press – science-fiction, Thirteen O’Clock Press – dark tales, Sinister Saints Press – YA horror, Barbwire Butterfly Books – fantasy, sword & sorcery… to name a few), and over 60 books published!

We-are-legion-GRH_odt_-_OpenOffice_WriterIn the early days, the choice for our print-on-demand supplier was very much a trial and error process. We wanted quality and affordability for our fan base. We also wanted reliable global delivery as well as quick and friendly customer service to handle any problems that emerged. We didn’t want much did we? proved to be best in the areas we felt were important to grow our business and to represent our authors properly. The Lulu platform and its ability to reach other markets has been a major part of our small (now not so small) press and its success. Keep up the great work! You’re inspiring many people and helping them create a smart, more entertained (and scared) world.

It’s been a wild ride and I feel that it is just beginning for us. We’ve now published Bram Stoker award winners, and have inspired and nurtured new authors who have gone on to win accolades (P & E Readers Award winners – anthology category 2014, 2015). Beyond representing new and known voices, Horrified Press serves a great calling. We are carrying the torch for the genre itself, for those who love creating horror and those who love to read our terrifying tales.

For great Halloween reading, please visit:
Author site:

You’ll be frightfully welcome!


Maximize Your Lulu Customer Support Experience

Writing is no easy task, but once it’s done the book creation process begins. That’s where Lulu comes in. While our tools are designed to be accessible and user friendly, undoubtedly, questions and technical issue will arise. Lucky for you, dear author, Lulu’s Customer Support Team is here to help you overcome any obstacles you encounter.

To ensure a quick and efficient response, follow the instructions below when submitting your support request. These tips will help our support team better understand your problem and remove those obstacles preventing you from completing your project.

To get started, click on the Support link at the top of the page. Then choose the correct support category. Helpful articles are listed below each category that may answer your question. If not, click the I Still Need Help button to open a support request form. 


1) Project title, Content ID, ISBN, Order # –

These are the most important bits of information to be included when creating a support case. You will also notice three lines that aren’t required, but are helpful: Item ID; Item Name; ISBN. Including this information allows us to more quickly and accurately provide a solution. Remember, the more information you include in your original request, the fewer follow-up questions we will need to ask and the faster we can resolve your problem.


The Content ID, ISBN, and Title information are displayed on the My Projects page:


If your question involves an order that you are waiting to receive or one you have received, but have questions about, it is very important you include the order number in your support request.


The order number is listed on the order confirmation email we send, on the packing slip inside the package, and from within your account (My Orders)


2) Include all important information in your request

Describe the Problem as clearly as possible. A simple description such as “My EPUB won’t convert” or “My order didn’t go through” is often sufficient.

If you are having a specific issue, try to give as much detail as possible such as the step on which you encountered the problem or the error message you received. Screen shots are also very helpful to include.


3) Support Team responses

Emails are sent to you and routed back to us through a single email address ( Since this is a generic email account used by our entire support team, responses may get routed to your spam or junk folder. If you haven’t seen a response to your query, it’s possible our response is in one of those folders!

IMPORTANT: When you respond to an email from our support team, DO NOT change the subject line. The subject will look like this, but with a different case number:


[ ref:_00D406zP6._50070flt3l:ref ] Case 01234567


The information in the subject line ensures your response is filed with your original support request and routed to the correct Customer Support team member. If you add or change anything in the subject line, we may not receive or respond to your email in a timely fashion!


4) Where to find the answers – Knowledge Base and Author Forums

Lulu is a self-publishing company. We want our authors to grow and thrive. As such, we provide several support options.

  • Self Help: In our Knowledge Base you can find the answers to many of the “how do I…?” questions that come along with self-publishing, like formatting a Word file for EPUB conversion or How to Revise a Completed Project
  • Author Community: Post your question in the forums and other self-published authors will share their know-how, 24/7.
  • Support Team: We are happy to provide support for technical issues M-F from 8-5 Eastern US Time.

Believe me, if you can dedicate hours, weeks, and months of your life to telling your story, you can get through the steps of our creation process and make your book a reality. And, when you hit roadblocks, the Customer Support team is here to help!

How To Write A Great Book Title

Choosing a clever title can be as hard as writing the book itself. Some writers say their title comes to them first, and the story develops from there, while other writers have folders of documents like, “Untitled, fantasy time travel book, name TBD.”

Your title should do three things: Attract readers you want, distinguish your book from others in its genre, and leave a lasting impression on the reader. Here are Lulu’s tips for giving your masterpiece a great name.

  1. Avoid clichéd nouns like “chronicles,” “tale” and “adventure.” Sure, some of the great classics use them – The Chronicles of Narnia, The Handmaid’s Tale and Adventures of Huckleberry Finn come immediately to mind – but usually these descriptors are unnecessary and over-used. Distinguish your book with an original title, even if it is a chronicle, a tale, or an adventure. John Scalzi’s Old Man’s War could easily be described as a chronicle, but doesn’t rely on that descriptor to be memorable and powerful.
  2. How to choose a clever title? Consider an important object, character or idea from the book and start brainstorming. Perhaps a line from the book during a critical scene would make a good title. Madeline L’Engle’s A Wrinkle in Time, for example, takes its title from a character’s description of time travel to a child – creating a “wrinkle” in the fabric of time to get to and fro easily. The relevancy of the title may not be immediately apparent, but when the reader finally figures it out within the text, the realization can be just as satisfying as finishing the book.
  3. If your book is non-fiction, consider a subtitle to clarify your clever main title. Readers of non-fiction want to know up-front what they’re going to get from your book. Before it becomes a nationally-known best-seller, a vague title like What Color is Your Parachute? needs a descriptive subtitle (A Practical Manual for Job-Hunters and Career-Changers) to appeal to the job-hunters who might need the help this book can provide. The combination of title and subtitle of Deborah Frye and Tracy Mercier’s Our Father Who Aren’t In Heaven: A True Story of a Career Criminal does a great job of telling the reader the subject and tone of the book. (Don’t worry; if you’re using Lulu’s cover design services, we can handle a subtitle, a sub-subtitle and all the authors, illustrators, editors and contributors you want to include on the cover!)
    Continue Reading »

How To Publish an eBook | Video

At Lulu, we are happy to provide tools for authors to publish to a variety of formats, including eBook format. There are many good reasons to publish your book to eBook format in addition to other formats such as paperback and hardcover. In order to help you publish your eBook, Lulu has created the following how-to guide. It is a step-by-step walk through of the process of how to publish an eBook on

As an additional resource for authors creating eBooks, here is a guide to help your resolve the Top 10 Reasons Why Your eBook was Rejected.

Top 10 Reasons Your eBook Was Rejected

How many of you have tried to publish an eBook and submit it for distribution? If you have, you may have noticed a few hurdles along the way. Lulu’s here to help. We want to help you get your eBook published and distributed so that you can share it with the world.

We have created a comprehensive explanation of the top 10 reasons why your eBook was rejected and posted it in our Connect Forum.

There is more information in the Connect Forum post to explain each of these, but here are the top 10 Reasons in case any of these look familiar to you:

  1. Headings improperly ordered
  2. Styles, NCX are missing
  3. Title link/entry improperly styled
  4. Improper capitalization
  5. Metadata mismatch
  6. Incomplete metadata
  7. Poor image or cover image quality
  8. URL/email on cover or description
  9. Title/author name unnecessarily duplicated on your cover
  10. Page numbers on the Table of Contents page

And, since we fully understand that most people don’t speak our eBook jargon, the post also defines and explains:

  1. What is an NCX?
  2. What are headings?
  3. What is metadata?

Lulu eBooks Just Got Even Better

Tables and columns have been around for so long that we don’t give them much thought – even though our daily lives often rely on them.  One supports our dinner plates, silverware, fruit bowls, lamps, and books while the other literally supports the roof over our heads.  In recognition of all that tables and columns have contributed to civilization, we are returning the favor by supporting their use in document-to-EPUB conversions.

What are the benefits? 

For authors, uploaded Word documents that include tables and columns will now pass conversion.  This is especially good news for educators publishing text books, developers publishing tech manuals, or businesses publishing data-heavy intellectual property – all of which make excellent design use of tables and columns.

For consumers, simply clicking on the table image in an eBook will provide access to the original, raw table data.  This allows readers to interact with the data in various ways such as accessing embedded links or copy and pasting information directly from the table.

The really big news is that Lulu is currently the only platform providing this type of document support – all absolutely free.  Compare this with other services that can cost upwards of $400 per conversion.

What’s Next? 

We’re always looking for ways to make our great self-publishing tools even better and more accessible to everyone.  We love hearing your feedback, and work continues to provide support for all the items that matter to our authors and our readers.  Check back for more Lulu news in the coming weeks.