Articles tagged "how-to"

Market Your Book on Facebook

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Did you know Lulu has a free marketing tool that allows you to share books with your Facebook friends? Did you know that the entire process could be done in less than a minute? Here’s how…

Market Your Book on Facebook

That’s it! You’re now sharing your book with your entire Facebook network.

Promote your books on Facebook.

Lulu University: Book Signings

Book SigningJune 14, 2010 brings our next Lulu University class – Book Signing Gold!  If you have a book signing coming up or want to know how to strike book signing gold, drive crowds of people to your event, sell more books AND get invited back – then this class is for you! We’ll teach you how to plan an exceptional book signing from start to finish and leave a positive lasting impression.

Lulu empowers creators with the tools needed for success. Our FREE Lulu University webinars provide you with the knowledge and know-how to get the most out of your work. You can register for the Book Signing Gold class by adding the free service to your shopping cart and checking out.

You will be emailed with instructions on attending this free Lulu University webinar from lulu@amarketingexpert.com a few days prior to the event. Webinars are held at 7pm EST/4pm PST and require computer access.

See you in class!

From the Vault: What Makes a Good Press Release? How to get the word out in 5 steps

Press ReleaseMarketing your work can seem more challenging than actually finishing it, but that’s just because you might not know where to start. A while back, Lauren Parker wrote a great post about creating a press in 5 Steps. With all the recent requests for guidance about self-marketing your work, I thought it would be a great time to highlight Lauren Parkers‘s helpful post. I’m certain that her advice will help you get the word out and get your book the attention it deserves. Enjoy!

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In the world of blogs, tweets and social networking, creating buzz around your book is easier than ever. But how do you reach reporters from traditional media? The traditional press release is still a great way to let people know of your newest book project.

Wait! How do I achieve fame and fortune with a traditional press release you ask. We can’t guarantee fame and fortune but with these five steps and a little elbow grease, you will be well on your way.

Try these steps when putting together your next release:

April 19 Lulu U Class: Tricks to Sell More Books

Be sure to sign up for the next Lulu University class on April 19th @ 7PM: Red Hot Web 2.0 Tricks to Sell More Books! You’ve heard the term “Web 2.0” but can it really help you sell more books? You bet it can and this class will show you how. Packed with tons of information and super simple things anyone can to do get themselves into the Web 2.0 marketing world, you’ll walk away with fun ideas, simple tricks, and tons of helpful advice.

Here’s what we’ll cover:

  • Creating “feeder” sites that feed traffic into your web site!
  • Using book videos to sell more books
  • Using Wikipedia to market yourself
  • Why linking to other web sites is a bad idea
  • How to get more web site traffic right away!
  • Got blog? The one thing you should NEVER do with your blog!

Don’t miss this class! Sign up today!

Lulu University is FREE!

Picture 2We offer a variety of free online webinars to help educate our authors on a variety of publishing topics – from how to create a press release to social networking. We’ll be adding to our list of topics and even have guest speakers joining the classes. Take advantage of our knowledgeable experts and learn the tips and tricks of publishing and marketing your books.

Please let us know what other classes you would be interested in seeing in our course catalog.

April 5 @ 7PM EST- Red Hot Internet Basics: Touring Yourself Online
If you’re ready to market your book online but don’t know where to start, you’ll love this class. We’ll look at creating and launching your very own Virtual Author Tour. During this class we’ll look at:

Free iPad with any All-Inclusive Pack Purchase

FreeiPadReady to publish your next book? Let us help. Lulu’s all-Inclusive Publishing Packages are fantastic for getting the professional pre-publishing services your book deserves. Our publishing experts will make your title bookstore-ready and, for a limited time, we’ll help you celebrate the momentous occasion with a free iPad!

That’s right, we will give you a Free iPad with the purchase of any All-Inclusive Package between now and April 10, 2010. Choose from three options —  3 Star, 5 Star or  7 Star — all carefully crafted to meet the varying needs of our authors.

You’ll work with the industry’s best — a publishing consultant to guide you through the process, professional designers to create your cover and format your manuscript, and our team of editors to fine-tune your work.  Throw in 125 books to get you through your first book signing, and you’ll be inspired to write your next bestseller.

The Importance of Editing

photo: Unhindered by Talent

photo: Unhindered by Talent

One of the most common questions I receive is, “Why isn’t my book selling?”  The answer is usually painful to hear.  Avoiding that question altogether lies in tackling another question early in the publishing process, “What will prevent my book from selling?”

Editing is one of the absolute factors that will influence your book sales. The degree to which you personally edit your thoughts and writing, combined with the degree to which you invest in professional editing will ultimately play a large role in developing reader comfort.  A great edit will not ensure your book sells, but it will definitely eliminate one of the largest potential detractors that might prevent book sales.

Ready to join the ePub boom?

Lulu now offers ePub conversion services to take your book into the future.  Get your book ready for the iPad, Sony Reader and other electronic devises with our ePub conversion service.  We offer three service packs depending on the number of pages  in your manuscript.

Our ePub service includes the following:

  1. Tagging and linking of the Table of Content (TOC)
  2. Proofing of the illustrations to make sure they’re resized properly
  3. Removal of the original page numbers and page headers (to prevent them from appearing in the middle of the page)
  4. Re-flowing of the text by chapter and re-pagination of the entire book

Top 5 Tips for Making a Great Ebook Stand Out.

Top 5 Tips for Making a Great Ebook Stand Out.

Analysts estimate Amazon’s Kindle selling about 1.5 million units by the end of 2009, while Barnes and Noble’s Nook is already sold out for the holidays.  More e-readers are popping onto the market, and publishers are beginning to rethink their approach to digital media, like Time Inc.’s recent demo of a digital version of Sports Illustrated. The immediacy and convenience of ebooks and digital content has definitely had an impact on how people today read.  Authors are beginning to realize that they can publish freely and digitally distribute their work for nothing other than their time with sites like Lulu.com.  But, how do you make a great ebook that stands out?

You CAN judge a book by its cover.

A good cover can be a great marketing tool for an ebook.  You want your cover to make someone scanning through a website, stop and click your ebook.  You don’t want to be tacky or overbearing, but the cover should draw attention.  In the open-publishing world, a cover gives readers their first impression of what to expect from an author’s book.  For now, the quality of a cover is a good indication of which authors have invested more time into their work than others.  Well-formatted and edited books typically have a cover that was put together by a professional designer and features professional art or photography that is eye-catching and relevant to the audience the content is trying to reach.

Do the work for your readers; be visible.

The easier you make the purchasing step for your customers, the better.  This can be done by making your ebook as visible as possible.  Every time you mention your book or yourself online, provide links to make it easy for people to find your content or more information about you.  Let’s say you just put up a book trailer on youtube.  That youtube page needs a link to your book’s storefront and the storefront needs a link to the video.  This is called cross-linking.

One of the great things about Lulu.com is that it offers non-exclusivity for an author’s book.  This means an author maintains the rights to their work, so they are free to upload it to Lulu and as many other sites as they want.  This is a way to have your work reach that many more people.  A little research into exclusivity rights could do a lot for your ebook.

Don’t make your customers read.

People want to read your ebook, not read about it.  Try to limit the text that appears around your ebook to a minimum.  A brief summation is a good thing, but make sure it builds up the content of the book.  Use language that makes readers want to dive in right away.  The less you say the better because you might talk potential readers out of a sale otherwise.  Leave the real talk to reviewers.

Proactively respond to your readers.

Most of the work that goes into selling an ebook arguably comes after it has been written.  All of the marketing for your book falls to you, and you need to be responsive to your growing audience.  Social networking makes this much easier.  Something like a Facebook fan page is a great way to maintain an open dialogue with several people at once while keeping people informed about your work.  Be aware of reviews and respond to them positively when appropriate.  weRead keeps authors connected with millions of users, and offers great opportunities to receive constructive criticism and expand their readership.

Keep up with the tech – know your formats.

.pdf, .epub, .bbeb, .lit.  There are dozens of different file formats able to be assigned to the end of your would-be ebook.  The most universal file format is International Digital or “EPUB.”  Some ebook tech only accept proprietary file formats though so keeping up on tech trends can go a long way in getting your content out.  Much like making your content as visible as possible, try making your content as accessible as possible by offering multiple file formats.  You’d hate to lose sales just because you didn’t offer your book in the Kindle’s .azw format.

How To Build Your Author Brand With A weRead Author Profile

I talk to authors everyday through Lulu’s blog, Twitter account, Facebook, forums and email. You’re a passionate, driven group, and you should be. You create great work — powerful work that you put heart and soul into. You deserve access to a large audience, but getting noticed is often among the biggest challenges.

One of the solutions to the issue of finding your audience is weRead. That’s the book discovery tool Lulu acquired last year that makes use of social networks to help authors find new readers and readers find new authors. More than 3 million people already use the site to rate and review the books they read, and the number keeps growing. Just this week, Yahoo! made weRead the only book application accessible from its revamped home page. That means more than 100 million more users could discover weRead. It’s a powerful tool, one that we’ll be doing even more with over the coming months, and can help you find new readers and develop stronger connections to them.

One of the features that you can already use to help build your personal brand as an author is weRead’s author profile. I want to walk you through the some of the steps of setting up a profile of your own, but first I want to highlight some of the benefits of having one. With a weRead author profile you:

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As you can see, you then have the option to claim the profile associated with your book(s). Once you’ve claimed your profile you can add a profile picture, biography, choose what information gets shown, add details to your profile, and view your stats. Below is a screenshot of my profile:

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To me, the most exciting part of the author profile is the stats section and how easily you can connect with your fans. As you can see from my page, I have no readers, no fans and no discussions. However, if you’re a fan of my work, if I have a profile, then you can easily become a fan, or start a discussion about one of my books. For authors, this is invaluable.

The ability to easily participate in discussion with their readers, get feedback on their work, and reach out to fans when they release a new project (and to do so across multiple platforms), is priceless. This kind of connection is why social media is such an important part of self-publishing, and publishing in general. Most of us have to do our own marketing and publicity, and tools like weRead’s author profiles allow us to easily connect directly with our fans.