Articles tagged "I want to publish my book"

Nigel Lee: Global Businesses Must Be Locally Relevant

Lulu CEO, Nigel Lee, lives in Brussels, leads a company headquartered on the East Coast of the USA, and travels the world seeking new partners and new markets to better serve authors around the world.

In today’s interview, we chat about Lee’s eight-hour commute and discuss how living outside of the USA affects his corporate leadership and vision for Lulu.

Lee believes companies can only be truly global when they address regional needs. “Internationalization of a business doesn’t just mean making it available in Hungarian, or in French or in Italian. It means understanding regional requirements, country-specific requirements. What do authors in Italy need? What does Italian book distribution look like? What are the bookstores in Italy?”

Lulu works to make the world a better place – one author, one story and one local regulation at a time.

 

Author Jay Nachlis: Write Your Rock Star Memoir

Last week, author Jay Nachlis dropped by the Lulu office to talk about his experience writing and self-publishing his memoir “Never Trust a Grown Man with a Ponytail: How a Regular Guy Lived a Rockstar Life.”

Our conversation covered several topics, including why he felt compelled to write a memoir at such a young age, creating an effective media kit, and self-publishing as the new normal for authors.  He also shared some great marketing ideas for fellow memoir writers.

Jay may think of himself as a “regular guy,” but he was personable, prepared, and professional. In other words, he was a rock star.

Write Your Rockstar Memoir

A very big thanks to Jay Nachlis for joining us in our Lulu Author Talks series on “How to Write Your Rockstar Memoir.” Please share your comments below and let us know what topics and guests you would like us to feature on future shows! #LuluLive #AuthorTalks

Posted by Lulu.com on Monday, March 6, 2017

 

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Books, Beans and B-Corps: Making New Eco Friends

Larry’s Beans: Where the magic happens

Eco wonder woman, a.k.a. Arwen from Lulu’s Customer Support team, and I traveled to Larry’s Beans to meet a fellow B Corp company, learn new sustainability tips, and frolic in caffeine happiness. We were aware of the Raleigh-based coffee roaster’s reputation as a sustainability superstar, so we were eager to learn more about their practices.

Within seconds of entering the building, we were welcomed with mugs of hot coffee and introduced to Daniel Tassitino, Communications Ambassador for Larry’s Beans. We began our tour at the end of the production process – the compost, recycling, and trash bins. While learning about their waste reduction initiative, we ran into the company’s namesake, president and founder, Larry Larson!

We got to say “hello” to the little wriggly ones.

Larry, with coffee cup in hand, shared his perspective on sustainability and the challenges of promoting a culture that values environmental responsibility. I asked him if there were any best practices he’d like to share.  He quickly explained that Larry’s Beans doesn’t have “best practices.” They just know what does and doesn’t work for their business. They’re still learning as they grow.

On their sustainability journey, the coffee roaster has accomplished some pretty great things including:

  • Ethical Coffee Sourcing: All Larry’s Beans coffee is Organic, Fair Trade, and Shade Grown.
  • Energy Efficient Facility: The facility utilizes composting, zone heating, natural daylight, solar panels, rainwater harvesting barrels, and more!
  • Biodiesel: The roaster is home to Raleigh’s only B100 fueling station
  • Worms: Larry’s Beans uses their compost, coffee grounds, and burlap coffee bags to house and feed their worm farm.

After our tour, we asked Daniel, “Do you want to be Lulu’s friend in sustainability and hold each other accountable?”

“YES!” he exclaimed to our delight.

We high fived then rumbled off into the sunset in the Larry’s Beans recycled veggie oil bus. Just kidding. Instead, we went to a conference room and began planning the next steps in our goal-setting partnership.

Veggie Oil Powered: Larry’s Beans Coffee Bus

Together, Lulu and Larry’s Beans will hold each other accountable in our efforts to achieve our sustainability goals. After all, what’s better than a good book and a cup of fine coffee – both from certified B Corps? Okay, maybe a cuddly cat on your lap, but not much else!

Take an online tour of the Larry’s Beans facilities.
Learn more about Larry’s Beans and their commitment to sustainability

 


About the Author

Sheridan is Lulu’s Coordinator of Sustainability and Outreach. She is also an author advocate, a friend to all cats everywhere, a clog aficionado, and an art maker.

 

Nigel Lee, Lulu CEO: Passion, Partners, Publishing and Profits

Two years ago we cheered in* Nigel Lee as a new team member in our Raleigh office. We welcomed him as Head of International Business – now he’s Lulu’s CEO.

Nigel came to us with a background in international banking focusing on risk, finance, and regulatory issues. Since then, he’s learned quite a bit about the publishing industry as well as the passion that drives Lulu authors.

Last November we took a break from packing for our upcoming move to chat about his time with Lulu and the publishing industry in general.

Publishing really hasn’t changed much since Shakespeare’s time. At its essence publishing is still write, print and sell. Today, there are just a lot more people making a profit from an author’s effort resulting in the creator receiving a smaller and smaller piece of the pie.

That’s why we need Lulu.
Lulu rewards creators, not shareholders.

 

*If you are wondering what is meant by “cheer in,” this is how we welcomed new employees at our previous location. Nigel is the one in the jacket – loving it.

Lulu Speaker Series: Marketing Specialist Diana M. Needham

In February we introduced a new web series featuring publishing and marketing experts. We kicked off the series by welcoming Diana M. Needham, a local book marketing consultant, to the Lulu office to share her journey on becoming an author. She also shared some great tips on “Getting Started Writing a Book.”

As a book marketing consultant, Needham first asks her clients five questions. “It all starts with your big why. Why are you writing this book? What is it that is inside of you that is compelling you to get this message out? When you can be really clear about your ‘big why,’ you can continue the momentum and actually get the book finished.”

Learn more by clicking below for excerpts from the live interview.


About Diana M. Needham

Needham is the author of The Authority Mindset: Proven Principles For Establishing Yourself as an Expert in Any Industry and chairs the local chapter of the Non Fiction Authors Association in the Raleigh-Durham-Chapel Hill NC area


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Please share your feedback in the comments below.  Would you like to see us feature more of these types of videos? Are they helpful and inspirational with your own book project? What topics would you like for us to include in upcoming interviews?

 

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