Hello Lulu fanatics and creators,
My name is Tom Bright, and I am the President and Chief Operating Officer at Lulu. Today, I’m writing my first blog post and what better time than now, when so many new and exciting opportunities are becoming available for authors every day. In my posts, I’ll speak to these opportunities, like Apple’s newly announced iBooks® Author app, what they mean for you, and how Lulu’s tools give you the ultimate control over your publishing experience. This will empower you to go even further with your works in more markets including not only the iBookstore℠, but also Amazon.com, Barnesandnoble.com, and the NOOK Book Store, as an eBook or in print.
Our mission here at Lulu is to make sure you, our remarkable content creators, are able to take full advantage of these opportunities. We want to help you reach more readers and sell more books – no matter your background or goals – all while maximizing your visibility and your profits. We do this through our retail partnerships with companies like Apple, which already has over 60,000 Lulu eBooks for sale on iBookstore shelves.
Speaking of Apple, we think what they’re offering aspiring authors is great. It is just one more way to share knowledge and ideas with each other – an endeavor that is becoming more and more important. I’ve read the concerns of bloggers and journalists around iBooks Author. I believe that especially in a self-publishing world, the author has a responsibility to market their book and distribute it as widely as possible. After all, isn’t this the goal – the transfer of ideas to as many people as possible? When the publishers and bookstores controlled which books were available for sale, marketing could be left to the publisher. Today, the barrier to publishing is lower than it has ever been. No author can afford to restrict their work to a single channel. Lulu’s tools make it easier than ever to distribute to the widest array of physical and digital bookstores.
Indeed, it is through the power of options that we give authors what matters most: control. We’ve found that authors don’t want to choose between formats, channels, or mediums, and we don’t believe you, or your readers, should have to. Through Lulu’s distribution partnerships, print-on-demand, and eBook technologies, authors are able to best meet the needs of all their customers in the ways that make the most sense for them. Because an author today can never really be sure how someone might discover and read their titles, Lulu is here to ensure your titles are accessible to anyone, anytime, anywhere.
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