Articles tagged "indie publishing"

Spread Happiness: Create Your Own Coloring Book

Coloring books have always been a simple, calming way to entertain children. Recently, a new kind of coloring book has found a place in the book world—adult coloring books. The simple act of selecting colors and turning a line drawing into a rich, colorful piece of art, has the ability to soothe our overwrought minds, to help us relax and disconnect from our busy lives.

Here at Lulu we are keenly aware of the growing market for coloring books for all ages. Glenn detailed some of the reasons why coloring books are so popular in this post. Today we will show you how you can make the world a happier place by making your own coloring book on Lulu.com!

Start by creating a Lulu account then go to the Lulu Book Builder. We don’t offer a specific coloring book format, but we strongly recommend selecting the Premium Paperback option > Black & White printing  >  White paper. The paper weight for this option is heavy enough to prevent color bleed. It’s also uncoated, so you don’t have to worry about colors smudging or running.

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Premium paperbacks come in a variety of sizes. For a coloring book, something larger like 8.5” x 11” is usually best, as you want to have a large, detailed image to color. Other sizes will work too—that’s the beauty of self-publishing; it’s up to you!

Premium paperbacks can be bound using any of our three methods (Perfect, Coil, or Saddle Stitch), but for any book that you’d like to sell in online bookstores, you’ll want to use Perfect binding. Coil and Saddle-Stitch work for coloring books meant for personal use or to be sold only in the Lulu.com bookstore.

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Now that you’ve selected the style and binding, you’re going to need to format your file to make a beautiful book. It’s important to be aware that, even with the thicker white paper, some of the color may show through the page. Therefore, you may want to place only one image per sheet of paper rather than printing images back to back. Also, don’t forget the first page of the file will print on the right side of the book, as will all odd numbered pages. Keep this in mind if you have any images that span two pages.

And lastly, to ensure none of your artwork is lost during trimming and binding, make sure your image is at least .25 inches from the edge of the page.

 

            Let’s recap. The recommended specs for a coloring book are:

            Premium Paperback, Perfect Bound, 8.5 x 11

            Black & White ink on White Paper

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By following the guidelines above and creating your own coloring books, you can help the world be a happier place.  Really!

Using Lulu Coupon Codes in Your Marketing Emails

Jan 28 JANEND20 Full(This Post will be updated each day when new consumer coupon codes are released, so check back often.)

Let’s try out a few seasonal metaphors for your email marketing efforts…

Stuff your readers’ stockings with email! Deck the halls with deals on eBooks! Pass the turkey and mashed potatoes… and… strategically develop an email marketing plan that takes advantage of Lulu.com’s sales and special offers…

Okay, so that last one doesn’t really flow. But – it’s good advice all the same. Email marketing that coincides with Lulu’s impressive special offers is the next best thing to having your books carried right down your readers’ chimneys.

What’s so great about it? For starters, email marketing works. Social media may seem the savvier approach, but email is roughly six times more effective at bringing in new buyers than Facebook and Twitter. Email gives you a great platform for sharing special offers and introducing new books, without your carefully crafted content getting lost in the endless scroll of tweets and status updates.

Here’s a sample email template you can use:

Email Subject Line:
Get <Book Title> for 20% Off on Print Books and Calendars

Email Body:
Have you ordered your copies of <book title> yet? <Placeholder for one line book description>  If not, order today and save big.

Order today on Lulu.com and save 20% with coupon code JANEND20 thru January 28th.

To place your order, simply click this link: <Placeholder for link to book>, click Add to Cart and apply the code at checkout.

Plus, you can order extra copies at this discounted price to share with friends and family.

Order today and save! <Link to book>

<Author name>

**Don’t forget, coupon codes are case-sensitive.

 

See? Simple. You can highlight the current savings, briefly describe the book, and gives easy instructions. It’s low-pressure, good-natured, informative and brief. You can even provide a link right to your Author Spotlight and save your readers from searching. If you have multiple titles, you may wish to include a link to your Author Spotlight page to encourage shoppers to browse your catalog.

And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email blast letting everyone know. After all, ‘tis always the season for reading!

All current discounts, coupon codes, and expiration dates are listed on the Lulu home page: www.lulu.com/home

 

How To Choose an Editor

Happy Editing Month: How to Choose an Editor

When it comes to finding an editor to help you with your book, make sure it’s someone who responds to what you’ve written and how you’ve written it. Make no mistake: no one likes to be edited. It can be an incredibly painful process. You’re basically paying someone to poke holes in what you’ve done and critique every aspect of it from concept to comma use. Like many things in the publishing process, it requires a leap of faith, and if you want to ensure your book is marketable—or at the very least navigable to readers—then it’s absolutely necessary.

Here are a few pointers for starting the editing process, from editing expert Ellie Maas Davis:

1. Make sure your editor specializes in your genre—if you’ve written a book about the Civil War or advanced polynomials, by all means, find an editor who has edited similar titles. If you have an uncommon topic, a Lulu Services rep will be happy to give you background information about the editor most likely to tackle your manuscript.