With the ever-expanding world of social media marketing influence, the concept of the modern day “thought-leader” has not only experienced resurgence, it has also enjoyed an expanded application of what thought-leadership is and can be. Just last week, I had the opportunity to work with the awesome team at Prezi to create a kind of journey for modern day thought-leader. Out of this research developed a pathway and three key, absolute must-have drivers:
- Passion and Drive – a characteristic all thought-leaders share. Not only do they have a new idea or way of thinking about something, they all posses an avalanche-like drive to share this idea with the masses. It is what keeps them awake at night, what makes them attend every conference, present at every forum, and write every blog post. You must have passion for the subject matter. Want some inspiration? Check out any TEDtalk.
- Innovative Use of Tools – every influencer/thought-leader I’ve ever run across from Deepak Chopra to Guy Kawasaki have all utilized creative ways to spread their knowledge with new audiences. This is now easier than ever in that anyone with an imagination and access to the web can find an audience. Social media outlets provide ever-inventive opportunities for infinite sharing and connection.
- Care about the Audience – yes, meeting your audience face-to-face after a presentation matters, book signings matter, interactive Q&A sessions matter. In other words, the audience matters (A LOT). The most successful thought-leaders realize this fact and take great care to not only reach out to but also elicit feedback from their audiences.
These three points just begin to scratch the surface of the path to thought-leadership but, truthfully influencers and innovators can come from anywhere…so, STAY MOTIVATED AND SHARE YOUR IDEAS! (also, checking out some of the steps summarized in the thought-leadership Prezi won’t hurt either.
What does modern-day thought-leadership mean to you? How are you spreading your ideas?