RALEIGH, NC – <April 1, 2016> – Lulu, the first and largest independent publisher, today announced a breakthrough in reading technology, the solar-powered book.
By incorporating this new technology into FSC Certified, acid and lead-free, premium quality paper, every page of a book ordered on Lulu.com acts as its own solar-powered reading substrate. The paper’s reflective qualities highlight the print in such a way that when a page is exposed to light, black text appears to float in a pool of white and colors seem to vibrantly leap off the page.
“By combining this affordable, cutting-edge technology with our global print-on-demand network, Lulu will once again disrupt the publishing industry,” said Lulu CEO Nigel Lee. “Despite the fact that I knew what our team was developing, I was gobsmacked when I held the final product. When I put it under the light, the page lit up clear as could be. What I didn’t expect was the warm comfort I felt when reading it.”
Following recent advancements in cell sensitivity, Lulu’s solar-powered books are not limited to use in direct sunlight, but are fully functional with LED, incandescent, fluorescent, firelight, candlelight and even moonlight on clear nights. This breakthrough ensures that students and readers everywhere can complete their assignments and even read for pleasure in any lighted space regardless of access to electricity or charging stations.
Beginning today, all printed books purchased from the Lulu.com bookstore will incorporate solar activated pages at no additional cost.
Continued Lee, “Light activation is indeed the future of reading and we are leading the way. I predict that solar-powered books will soon be the norm in every home around the world.”
To learn more or to order light-activated books for your home or business, visit: www.lulu.com.
UPDATE: As you may have figured out by now, this was an April Fools Day prank. The hoax being that all printed books are light-activated – i.e. cannot be read in the absence of light.
Since 2002, Lulu has enabled authors in more than 225 countries and territories to self-publish nearly two million publications. Our industry-leading tools and global community help authors hone their craft and publish printed books or eBooks for free, then sell them around the world via multiple channels. At Lulu, authors are in control, owning the rights to their works, setting their own price and keeping up to 90 percent of their book profits.