Articles tagged "ISBN"

A Look Into Publishing Lingo

Publishing lingo can be tricky. When you’re making the decision about whether to self-publish your work or pursue a traditional publishing house, you may stumble upon some unfamiliar terms. Below we have outlined some of the most commonly used terms in the traditional publishing world to help.

Advance: This refers to the amount of money you receive up front from a traditional publisher. Depending on your deal it can range from a few hundred dollars to hundreds of thousands, though first time/mid-list authors should expect more modest amounts. The structure of how an advance is paid out varies by house but range from half on signing and half on delivery of the final manuscript to a third on signing, another third on delivery, and the final third on publication. One quick note: it isn’t until your book makes back your advance that you’ll see any royalties whatsoever.

Royalties: Once a traditional publisher has made back the money it advanced you to write the book, you will begin earning royalties. Like an advance, the amount you receive per book sold (to a retailer at the wholesale price) will vary based on many factors, although typically it will be on the smaller side–say 6.5% to 10% for print editions (rates differ for paperbacks versus hardcovers) and 25% for eBooks. Payment schedules will differ based on the publisher, but will typically be doled out on a quarterly or twice-a-year basis.

When you self-publish through Lulu, you keep 80% of the profits on your print books and 90% of the profits on your eBook. To understand revenue vs. royalty vs. profit, we’ve written some brief explanations:

  • Revenue: a general term for any money Lulu pays you for book sales
  • Royalty: a specific type of revenue that comes from retail sales and is subject to United States of America income tax laws
  • Profit: the net income for your work after other expenses have been accounted for, including payment to contributors, pre-production, labor, marketing and overhead costs.
For more information on pricing and profit on Lulu.com, check here: Deciphering Retail Prices.

 

ISBNThis stands for International Standard Book Number. Essentially, it is a 13-digit identifier required if you plan on selling your book in a bookstore or distributing it via a library. It’s often printed on the back cover of a book or the copyright page and every edition (eBook, paperback, hardcover) need its own ISBN. 

Laydown date: Your book’s publication date — as in the day it will go on sale. Large publishers will sometimes enforce a “strict laydown date,” meaning that retailers are not allowed to sell the book before it comes out — and may even be subject to legal action copies be accidentally released beforehand.

Galley or ARC (Advanced Reader’s Copy): These are the copies that authors/publicists send to media for review. A galley will include the cover and the book’s text with the caveat that reviewers check with the publisher before printing a quote, but won’t include any special effects on the cover like foil or embossing (raised print). An Advance Reader’s Copy costs more to produce and tends to include snazzier extras. In Lulu terms, this is called a proof copy. 

OOS: Out of stock. This can apply to either a retailer or the publisher — meaning books are flying off the shelves too fast for the printing press to keep up! In Lulu land, the only time this would happen would be if the author took his or her book out of distribution but a retail partner, such as Amazon, hasn’t taken the listing down from their site yet. 

Mass Market: In addition to hardcover and paperback bindings, there’s also what’s known as a “mass market” edition, which is always paperback and of a smaller trim than the dimensions of a “trade paperback.” However, mass market refers to more than just size. Distribution-wise these books are sold outside of bookstores in the aisles of your local big box or grocery stores. This term is specific to traditional publishing.

If there are other terms you’d like to know more about add them to the comments section below and stay tuned for a follow-up post.

How my Lulu Books Became Amazon Best-Sellers

By Jackie Barrie, author of Lulu books The Little Fish Guide to DIY Marketing and The Little Fish Guide to Networking.

As you can guess from the titles, both my books are targeted toward small businesses and startups. With such a limited audience, I’d never expect them to be ranked top overall. I’m thrilled and amazed they got ranked at all! But they both reached top ten in Amazon’s Sales & Marketing category.

As you can see from the screenshots below, my first Lulu book The Little Fish Guide to DIY Marketing peaked at number 8 (at the time of writing, it is number 40). My second Lulu book The Little Fish Guide to Networking made it to number 7. It also attained 11th position in the Marketing category of the 2012 #BizBookAwards run by Small Business Trends (at one point it was 4th).

Understanding Distribution and ISBNs

Distribution

Much like Bigfoot and Chupacabra, ISBNs and Distribution remain a mystery to many Lulu authors. While we can’t explain Chupacabra or Bigfoot, we can help you understand Distribution and ISBNs.

What is distribution?
Distribution is a service that gets your book out to the world. We make your book available through bibliographic databases, online marketplaces and distribution catalogs. Lulu currently offers 3 distribution options: extendedREACH, globalREACH, and marketREACH. I will explain each of those in a little bit.

What is an ISBN?
An ISBN (International Standard Book Number) is a controlled, 10- or 13-digit identification number that allows publishers, libraries, and book dealers to locate books. You may get a free ISBN from Lulu or you can bring an ISBN you own and assign it to your book.

In September 2009, Lulu separated distribution and ISBNs so authors could get distribution for ISBNs that they own and bring to Lulu. We offer distribution options for ISBN and non-ISBN titles. Each Lulu project may have one distribution option and/or ISBN. Once an ISBN or distribution option has been applied to a project, you cannot change it.

Our current distribution options:

A couple recent happenings here at Lulu…

  • Free ISBNS and Expanded eligibility – Did I stutter? No, seriously! For a limited time only we are offering our PBL (Published By Lulu) ISBN service w/ retail distribution, free of charge! Click here for more details.

In addition, we’ve also just recently introduced a new expanded eligibility plan for distribution which should allow more published content into our distribution programs than ever before. Check to see if your book is eligible and sign up today!

  • Lulu users in the UK will be pleased to learn that we’ve expanded our payment options to allow payments using the Visa Electron in £ (GBP). In the coming months, we hope to offer even more payment options in both £ Pounds Sterling as well as the € Euro.
  • For Photo book creators we’ve expanded on some image editing features in the Lulu Studio™ allowing users to rotate the angle of their images within a photo book. If your digital photos were taken at an angle that prevents them from displaying right side up, simply hover your mouse over the image to display a “rotate” icon which will allow you to rotate your image 90 degrees at a time.

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Lulu Studio now allows you to rotate imageswithin your photo book.

 

  • Flash Previews are now available for Lulu Studio™. We’re happy to announce that we are able to offer the same Flash-based previews for Lulu Studio photo books that we offer for our full line of book products.

 

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  • Lulu’s Community Homepage has had a bit of a makeover. While aside from appearance, not a whole lot has changed, we think you’ll find the new layout much more appealing and user-friendly.

 

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Additional release notes and other fixes have also been posted here in the forums.

-Adam