Articles tagged "kickstarter" Backs BookLamp’s ‘Gamification’ Kickstarter Campaign

Company That’s Helped Millions Tell Their Stories Contributes $30,000 to Help Tech-y Generation Bond with Books

(Raleigh, NC/ Boise, ID) — Nov. 13, 2012 – Open publisher today announced it will pledge $30,000 to BookLamp’s “The Game of Books” kickstarter campaign, designed to bring the joys of reading to a new generation. The contribution amounts to almost a third of the campaign’s fundraising target, and Lulu hopes to encourage others to also support the innovative use of gaming and technology to promote reading.The public face of the massive Book Genome Project, BookLamp is building The Game of Books as an app, a digital card game, and a way to promote young adult reading in schools and libraries across the country. It combines elements of Foursquare with Xbox Live-style gamer achievements (such as badges) to encourage social reading.The blend of new tools and timeless thrills is exactly what attracted Lulu, a pioneer in self-publishing since 2002.“Lulu continues to look for ways to move the publishing industry in new directions,” says the company’s marketing chief Brian Matthews. “The means of finding new books today is relatively limited: the media, word of mouth and bookstores. The Game of Books and the Book Genome Project add an engaging new element. Gamification becomes a way to discover books you just might love and to connect with a new generation.”Matthews adds that while The Game of Books should spur more reading in the long run, in the short term he hopes book lovers of all kinds — from corporations to individuals — will help write a happy, successful ending to the Kickstarter campaign (closing Dec. 17).
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Kickstarter: Getting your self-published book funded

With websites including Kickstarter, it is now easier than ever to “crowdfund” a project, be it a film, art exhibit, or book. “Crowdfunding” is the process of asking for small donations from a group of people to support your artistic endeavor. In the case of The Order of The Stick, a comic book by Rich Burlew, a lot of small donations added up to quite a lot.

Burlew was able to “crowdfund” over $1 million to print a compilation of his web-comic about geeky topics such as role-playing games, especially Dungeons & Dragons. So just how did this low-profile, non-mainstream author generate over $1 million in donations? And how can I do that for my book about less geeky things?

As Suw Charman-Anderson points out in her article for Forbes, Burlew has a massive, motivated, and technologically savvy fan-base. For “crowdfunding” to be effective, an author needs to be able to cultivate a lively online presence, so they can easily funnel them over to their Kickstarter page. In Burlew’s case, his demographic was gamers and web-comic aficionados, which worked perfectly to motivate his readers to not only contribute to his Kickstarter, but to promote it themselves through myriad internet communities. That’s not to say a writer has to be on the nerdier-side-of-the-spectrum to be able to “crowdfund” — but it sure helps to have a significant online presence before starting a Kickstarter or similar fundraising initiative.

An example is Lulu author Lori Lemon-Geshay, author of Dating Diva Adventures, who has created a Web presence at and in her YouTube video.

The idea that self-publishers can now receive an “advance” on their written work, something that only the publishing industry was once able to bestow on a writer, entirely changes how many will approach self-publishing. By “crowdfunding” before putting the pen to the paper, a writer who self-publishes will be able to either take off the necessary time from work or be able to gauge their audience. By putting up a sample chapter or by generating interest solely based on past work, writers can now find the time and reward that was once offered by a publishers “advance.”

“Crowdfunding” is a path many self-publishing authors could take in the future, and the viability of this model, and whether it completely revolutionizes the self-publishing industry, will depend on just how committed writers are to self-promotion and to connecting with potential readers.