Articles tagged "learn"

Make More Off Your eBook by Selling it for Free

In recent weeks, we’ve made some pretty big announcements about eBooks: an industry best 90/10 revenue split, distribution to Barnes & Noble’s NOOK, a handy new Word to EPUB Converter, and a new Manage Distribution page that lets you opt-in and opt-out of retail channels with the click of a button.

We’re on such a roll, why stop now?  The opportunities eBooks bring to reach new readers is so great, we just keep looking for ways to enhance our e-offerings even more.

Today, we’re happy to announce another eBook feature to give you more selling flexibility over your digital works:  Free pricing.  eBook authors can now distribute and sell their eBooks in the iBookstore with a price tag of $0.00.

Right about now I’m sure you’re asking: “How will being able to sell my eBooks for free get me more sales?”  Well, the answer is simple:  Everyone loves free.  Heck, we’ve built a business off the principle with our free publishing solutions.

So far we’ve seen authors use free pricing in a number of clever ways to better market their works:

  • Free eBook Previews: Letting your readers sample the first chapter or two of your eBook is a great way to get them hooked on your story and more likely to but the complete work.
  • Supplements to Your Print Version: This is a great way to keep your fans interested in your work, even after they’ve finished reading it.  A free supplement could include character bios, background details on how you started your story, etc.  Think of it almost like your own creator’s commentary for your book.
  • Word of mouth: In an article in the Guardian, best-selling author Cory Doctorow says nothing sells books better than word of mouth. “Personal recommendations…enabled by freely copyable eBooks act as a force-multiplier…by letting readers make informed guesses about who else will like it, and giving those readers a persuasive tool for closing the sale.” Most readers buy a book because someone recommended it to them.
  • Impulse buying: Doctorow goes on to say that “the Internet’s attention span is about five minutes, so unless the reader can do something affirmative to acquire the book within five minutes of being enticed by the eBook, there is a good chance they never will.”
  • Best-seller Lists: Remember, most e-readers count and display best-sellers on actual units sold, not how much money the author has made. According to the New York Times, currently more than half of the best-selling eBooks on some of the most popular e-readers are available at no charge.   Getting to the top of the best-seller list guarantees better visibility.

So there you have it, you’re now free to play around with your pricing however you want to better reach your readers.  To learn more, or to start your own eBook with just a few clicks of a button, visit our eBook publishing page.

 

Helping a New Generation of Authors

As authors out in the world, I bet most of you think about the changing publishing industry on a semi-daily basis. But, have you stopped to consider how those changes are sculpting future generation’s education?

Everyday, new stories pop up about students using e-versions of their text books to learn with, like those at Wilkes University and Northern Michigan University. Some schools, like Cushing Academy in Boston, have even gotten rid of their libraries completely in favor of e-readers.

Well, 12 year old Kyle Nelson, a student from Millennium Charter Academy in Mount Airy NC,  is living out these changes in his daily education. Nelson, wanting to know more about the companies shaking up the publishing industry and the technology behind them, went straight to the source.

On February 18th, Nelson came to Lulu and got the chance to interview our team members Tracey and Allison.

“He was so curious about the future of the industry,” says Allison. “He wanted to know all about eBooks and digital publishing.”

Tracey and Allison gave Nelson a tour, walked him through Lulu’s publishing process, and sent him home with a goodie bag and tons of information. Nelson plans to present to his classmates later this month.

“He was super smart and a sweet kid,” says Allison. “He was excited to get to pitch Lulu to a whole new generation of kids.”

Lulu is great for educators and their students too because it’s always free to make revisions and teachers get to set their own price for their content. This ensures that students always receive the most up-to-date information at a cost significantly lower than your average text book, but at the same great quality. Some teachers even offer supplementary materials as free eBooks to download. All of the control is in the teacher’s hands to provide a more structured learning experience. To learn more, head over to our education portal at www.lulu.com/education.

Author Success: Publishers Weekly Select

The publishing industry is changing. More authors are discovering new platforms and devices to help tell their stories everyday. So much so that, last month, well-known publication Publishers Weekly highlighted approximately 200 self-published works for the first time.

You may recognize some of the titles and names in their lists and reviews because many of the works come from Lulu authors and range in topics on everything from fiction to self-help.

The folks at Lulu wanted to call even more attention to these authors and congratulate them on such an remarkable accomplishment. It makes us proud to see a new generation of authors and publishers use our tools and services to carve out a name for themselves. It is amazing to see all the different kinds of knowledge and expertise our authors are able to bring to their customers.

Please help us congratulate these authors in the comments below and be sure to check out their, now Publishers Weekly Select, works in the Lulu Marketplace.

Shadow Women
by Thérèse Bonvouloir Bayol
The McNulty clan emigrated to Quebec to escape British oppression. This story follows the lives of four women in smalltown St. Brigide and tells a tale of Irish assimilation.

Promised Valley Rebellion
by Ron Fritsch
The first of a four-novel sequence set at the end of prehistory, asking whether civilization, with its countless heaven-sanctioned wars and genocides, could’ve begun differently.

Four Nails in the Coffin
by Mark Wheaton
A deputy sheriff on the Texas-Mexico border gets more than she bargained for when she pursues three escaped convicts into the high desert—just one of the four horror novellas in this collection by screenwriter and graphic novelist Wheaton.

The Adventurous Life of Reamus Brownloe: From the Appalachians…
by Phillip Bryan Hartsock
A story of survival and faith narrated by a child born into poverty and violence.

Spun Gold—Poetic Reflections of Pure Luminosity
by Maren Springsteen
A mandala of poems that point to the “Infinite Heart of Spirit.”

Magical Shrinking: Stumbling Through Bipolar Disorder
by Christiane Wells
This journey through severe mental illness and addiction offers insight into what it’s like to hit bottom and come back.

Silent M.a.g.i.c. and Other Remedies: A Journey of Transformation, a Spiritual Journey
by Kim O’Kelley-Leigh
Practical tools to living our most fulfilling lives.

Lulu Lens: How Do You Define A Successful Project?

One of the big projects we’re currently working on is reviewing how effective our publishing wizard is. It’s purpose is to help you get your book ready for publishing, and so we’re looking at ways we can improve on that core principle. We also recognize that there are a lot of different standards for what you’re looking to do with your book once you’re done with the publishing process, and we want to better understand your needs. To that end, how do you define a successful project?

Is it the number of books you sell? The reaction on your mom’s face when she sees her recipes in a printed cookbook? Holding the first copy in your hand? Tell us your stories, and help us understand how you define success for yourself.

Focus: Breast Cancer Awareness Month

October is a very exciting month for many reasons – pumpkins, costumes, football games, etc. But it’s also an important month for one very special reason. I’ll give you a hint…think PINK!

October is Breast Cancer Awareness Month and according to Susan G. Komen for the Cure, about 207,090 new cases of breast cancer will be diagnosed in women in the United States this year. That’s a scary statistic, but the good news is that there so many foundations, blogs, and, of course, books out there dedicated to keeping people informed and to providing support to those experiencing the disease, firsthand.

On Lulu, we are lucky enough to have some great titles right at our fingertips! Whether you have been personally touched by breast cancer or are just looking for a way to contribute to the cause, here are a couple of books that may be just what you’re looking for.

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Becoming Whole
by Meg Wolff

Written by cancer survivor, Meg Wolff, this book tells the story of her complete recovery from breast cancer after being told that a mastectomy, radiation and chemotherapy couldn’t stop her disease. Instead of giving up, Wolff took a different approach by changing her diet and is now a living testament that changing your diet can save your life.

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Mommy Found a Lump
by Nathalie G. Johnson, M.D.

This children’s book, complete with colored illustrations, was designed as a guide to assist parents in helping their children understand what a family experiences when a parent goes through the treatment of breast cancer.  A portion of all sales will be donated to cancer research.

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Eat for the Cure
by Maria Fernandez

This cookbook is a compilation of recipes contributed by women all over the country, dedicated to the discovery of a cure for breast cancer. With recipes ranging from Baked Apple French Toast to Jalapeño Havarti Cheese Grits, your taste buds will thank you! All profits made from sales will benefit the Susan G. Komen for the Cure Foundation.

How to Market Your Book:Blog #1

You’ve done it – you’re a published author! Now it’s time to start reaping the benefits of all your long hours of work.

Who couldn’t use a few ideas on how to sell more books and expand readership? In the coming weeks, we’ll be sharing tips, resources and ideas designed to help you sell more books…without having to quit your day job!

Check out these two tips – try to do one of them by the end of the weekend.

Tip 1: Ratings and Reviews

Believe it or not, user ratings and reviews are powerful marketing tools. These 3rd party views of your book will influence other potential readers whether or not your book is right for them. Think of it as word-of-mouth endorsements for your book. How many times have been told by someone “you’ve got to read this book!” Adding ratings and reviews to your book page will send potential readers the same message.

Tip 2: Email Signature

How many emails do you write on a typical day? How many in a week? A month? Your email signature is a great way to promote your book to as wide of an audience as possible…without really trying. All it takes is a few minutes to set up your email signature, include a link to your book, and you’re all set. Try something subtle like “Check out my new book” with a link to your book. For a stronger approach, consider taking a 10-word excerpt from one of your reviews, then link to your book.

The Future of the Book

One of our designers sent around a link to this video this morning. It was put together by IDEO, the global design firm, and shows the possibilities it envisions for the book. Some interesting ideas. Let us know what you think!

The Future of the Book. from IDEO on Vimeo.