Articles tagged "learn"

Being a Lulu

Lulu’s a place where individuality is “in.” People are celebrated for who they are – even us, the lowly interns. This how-to guide to being a Lulu documents our experiences working here. The philosophies we’ve picked up along the way are some of the same ones that go into Lulu’s approach to our authors:  celebrate people, appreciate them, help them be remarkable. Without further ado, here’s how to fit in with the Lulu crowd.

  1. Develop a shtick. Seriously, everyone at Lulu is a character. For instance: 
    • Bob always wears red socks
    • Manny has an extensive elephant collection
    • Jonathan always tucks his t-shirts into his jeans and somehow pulls it off
  2. Hoard Pirate’s Booty Cheese Puffs from the break room. None of the other chips will fulfill your craving for cheesy goodness. Trust us. We’ve been there.
  3. Don’t drink the coffee labeled “Jet Fuel”- yes, it’s delicious, but you’ll be bouncing in your chair and will not be able to concentrate.
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Making Criticism Work For You

If you’re reading this blog, chances are you’re the creative type and maybe even a DIY-er. If I were to guess, I’d have to say you’ve probably written your own book, edited it, and then designed the cover. Pretty impressive, and you definitely get a pat on the back from me. But you may have noticed that it’s really easy to get stuck inside your own head and become blind or even evasive of constructive criticism when you’re doing it all on your own. The key is to not let your work suffer.

Why a Good Author Photo Goes a Long Way

Lulu just got back from Book Expo America in New York last week. While we were there, we had the opportunity to meet thousands of people ranging from industry professionals, to up-and-coming authors, to people that were “just checking things out.” It was fascinating to see the different stages authors were at in their careers and it was great to see so many people at the convention learning how market themselves more effectively.

Many authors came with a sample of their book or had a handout with a little blurb and a photo of themselves. It was interesting to see how different each author’s photo was and how much some stood out in my mind – even after talking with so many people. I realized that many people new to the writing profession might not know how important a good photo of themselves is or how much it can help further their career.

An author should have a good photo on hand because it makes you look more professional. The people at BEA with great photos seemed better composed and more prepared. Isilhouette-question-mark-muck-small understand that many authors have spent so much time working on their book and making it pristine, that when they’re done, the photo can be an after thought. You want to be measured by your skill of the written word and not what you look like. But think about the last time you went to the bookstore. Can you recall picking up a title with a blurry, washed-out photo of the author on the back cover or inside flap? Do you think you’d be as likely to spend your hard-earned cash on a book that had a photo like that on it? In the same way a bad cover can make you second guess the quality of a book, a bad photo can make you rethink the reliability of the author. It helps to think of your book as a business card, and a bad photo is like handing someone a card written in crayon.

Focus: Cookbooks

I am a foodie.  I was raised in the south by a mother and grandmother that loved to cook and I can spot a good restaurant a mile away.  If I know anything, it’s food.  Some say I’m a harsh critic when it comes to any dish, but we all know what a little extra attention and care can do for a recipe.  You have to start somewhere though, and Lulu can help you make a cookbook full of your own favorite dishes or you can check out some of the really great ones we have to offer – from healthy eating to down-home comfort food.

Let’s start with what I know best:  soul-food.

Comfort and Joy

by Callie Works-Leary


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This soft-cover cookbook features large, high-quality color pictures and gives you the know-how to make a quick snack or a five-course meal right in your own kitchen.   This book has the perfect mix of “stick-to-your-rib” delights like “Texas Slow-Cooked BBQ Brisket” as well as fun, light dishes like “Bacon-Wrapped Jalapeno Apricots.”

Comfort and Joy is a collection of recipes for the way that we really cook, eat, and entertain in our rapidly changing times. Most importantly, it is food that is comforting in its simplicity and depth of flavor, but joyous in its creativity and charm.  It is perfect for every-day use or for hosting a party.

Win a Prize for Contributing to Our Knowledge-Base

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We see success every day in the vibrant community of authors, artists, and creators that has gathered around Lulu.  Creators come together on our Facebook page, Twitter feed and blog to give advice and cheer on each other as they realize their dreams and ambitions.

We’re particularly excited by the strong response to our improved — and expanding — knowledge base. In the past seven weeks, more than 6,000 items have been added in six different languages and thousands of customers have used our tools to check out popular articles, add to the community discussion, and recommend ideas.

Just the other day I saw how author Keith Dixon helped a new author decide what her best print options would be for the project she has in mind.  It’s great to see that kind of support and encouragement from one passionate creator to another.

And we want to reward it.

From now through April 23rd, we will give away daily prizes to knowledge base users with the most posts, highest ranked posts, best questions, and best answers.  Daily winners will receive a coveted Lulu hat (you should see how fast these things go at conferences) and bragging rights.  Once a week, we’ll randomly select a winner for a grand prize ranging from an iPod Nano to a Book Lover’s Bonanza Service Pack (a $1,895 value), one of our newest service offerings.

We truly appreciate the Lulu community and all the ways you help us grow, adapt, and improve.  So join the conversation, or start one of your own.  Check out our knowledge base to share ideas, ask questions, make friends, and learn something new while inspiring creativity in your fellow creators.