Last week, Lulu attended Book Expo America (BEA), the largest book convention in the nation, where attendees got the chance to meet the new face of publishing – you!
Doors opened bright and early the morning of the 24th to floods of authors, publishers, journalists, librarians, and businesses all clamoring to get the latest scoop on the publishing industry and Lulu didn’t disappoint. With exciting new initiatives such as our Open Publishing APIs, Partner Program, and growing print network, Lulu has an affordable publishing solution for just about everyone – no matter if you’re an author looking to become a publisher, or a publisher wanting to monetize your back catalogue.
We definitely stood out in our bright orange booth too, but what really stole the show were our “author-ego” cutouts (pictured). All three days of the show people lined up at our booth to have their photos taken behind their favorite author’s body and we’d display them on our wall. They’d also be entered for a chance to win a new Mini 5303 laptop, courtesy of our partners at HP. I can’t tell you how many times I heard the phrase: “My friend Blahbity Blah, told me I had to come see the Lulu booth. You’ve gotta take my picture!” And we were happy to oblige.
For those on the go, we also had mobile author-ego cards (pictured) that folks could use with their camera phones to encourage their friends to publish (or just make them look ridiculous). At Lulu, anyone is empowered to publish and sell their work to customers all over the world and our author-ego cards and cutouts really drove that point home – that and the fact that people love to get their photo taken.
We easily talked to about 2,000 attendees, but with the way boxes of author-ego cards, Lulu hats and tote-bags were flying off our tables, we definitely reached all 30,000+ attendees. Lulu CEO and Founder, Bob Young, also presented to convention attendees Monday, May 23rd on the future of publishing and the impact of eBooks and e-readers.
While eBooks were a hot topic among the BEA crowd this year, we were surprisingly asked about print-on-demand books even more. This boils down to what the new generation of authors and content owners really seems to want: options. And with Lulu’s open-publishing model we’re providing the freedom to creators that tons of options bring. At Lulu, you’re free to publish and sell books immediately, electronically or in print. You pick the price. You pick the market. You pick the medium. You are the new face of publishing and you are in control.