Selling your self-published book through Lulu and other online outlets feels good. Your book is now available to anyone, anywhere in the world just by downloading or ordering it through the Internet. But there might be something missing. What about being able to eagerly browse the shelf at your local independent bookstore and coming across your book there?
Independent bookstores have considerable trouble stocking self-published titles. First, they’re not often able to sell the book back to the self-publisher if the product doesn’t sell. As such, bookstores need to be pretty sure the book is going to be purchased before they buy it.