Articles tagged "locale"

Nigel Lee: Global Businesses Must Be Locally Relevant

Lulu CEO, Nigel Lee, lives in Brussels, leads a company headquartered on the East Coast of the USA, and travels the world seeking new partners and new markets to better serve authors around the world.

In today’s interview, we chat about Lee’s eight-hour commute and discuss how living outside of the USA affects his corporate leadership and vision for Lulu.

Lee believes companies can only be truly global when they address regional needs. “Internationalization of a business doesn’t just mean making it available in Hungarian, or in French or in Italian. It means understanding regional requirements, country-specific requirements. What do authors in Italy need? What does Italian book distribution look like? What are the bookstores in Italy?”

Lulu works to make the world a better place – one author, one story and one local regulation at a time.