Articles tagged "Lulu Services"

Marketing Your Book with Promotional Materials

Looking for a way to keep excitement of your book going after a speaking event? Bringing along printed marketing collateral is a great (and inexpensive) way to reinforce your message, and promote your book.

Here are a few ideas to include for your printed collateral:

  • Your book cover should be prevalent
  • Mention your book title several times throughout the page
  • Point out where your book can be purchased
  • Highlight a short review or quote made about the book
  • Consider a special offer
    • Example: Link to a free chapter eBook preview
  • Encourage readers to visit your site, sign up for your newsletters and your Facebook and Twitter pages

If you’ve collected contact information from your audience, be sure to write them a note of thanks. A little follow up can go a long way in keeping the momentum of your great event going!

Need extra help? Lulu now offers a paid service where you can purchase promotional materials including: posters, bookmarks, postcards, and business cards.

Lulu Promotional Material

How does the process work? Once this service is purchased, you will provide us with the front cover image of the book as a high resolution JPEG or PDF. We’ll also need additional information about your book, such as a back cover description or a quote from the book which can be placed on the print piece. This should be enticing and give your reader a glimpse into the book. Be sure to provide enough information to catch their attention and leave them wanting more.

Click here to read more about Lulu’s new promotional materials service.

Customize Your Way to a Published Success

When I was in school, nothing stressed me out more than having to edit and format those 10 to 15 page term papers, so I can’t even imagine how much pressure authors must feel when tackling those massive 300 page manuscripts. Now, Lulu authors have it easy! Lulu Services has whipped up some exciting new offerings to better meet everyone’s needs and ease a little of that pre-publishing anxiety.

Introducing (drum roll, please)…Customizable Publishing Packs!

The standard Publishing Pack is PERFECT for anyone who is feeling a little overwhelmed about putting the finishing touches on their work, because this service bundle has industry professionals take care of pre-publishing needs like editorial work and custom cover design.

Wait…it gets better! Now, anyone interested in the pack can choose to customize their bundle with one of Lulu’s four formatting services. These offerings range from a basic service for text-only manuscripts to a custom service for longer books with an unlimited number of images.

If you’re looking for a way to move your project to the next level, a Lulu publishing pack will take you there and beyond!

A look at some new features on Lulu

Last night Lulu released several changes to the site, introducing some interesting new features, enhancements and fixes. Here’s the scope:

Lulu’s Homepage

If you haven’t noticed already, much of Lulu’s homepage and marketplace has undergone quite a facelift.

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Lulu Marketplace, and Featured Content

With more and more unique, extraordinary, interesting, or just plain unusual content being published on Lulu every day, it’s about time a small portion of it gets the recognition it deserves. In the recent changes we’ve made to Lulu, a greater emphasis has been made to highlight and feature a small portion of what we consider as some of best content in Lulu’s marketplace.

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With so much great content out there, choosing the features for our marketplace can be quite challenge. But don’t take my word for it. To view some of this great content yourself, check out Lulu’s Buy page to access the Lulu Marketplace. You never know what you’ll find.

Bringing back an old classic – The Services tab is back on Lulu

We understand that each author has different needs, each facing their own unique set of challenges. Everyone, regardless of their skill level could use some extra help from time to time, and whether it’s just about seeking some professional advice, editing your manuscript, designing an eye-catching cover, or simplygetting your book into electronic form, Lulu provides a wide variety of services tailored to suit your needs.

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In addition to the tried and true distribution services we offer such as “Published By Lulu” and “Published By You” which helps get your book into online bookstores, or the free marketing tools that serve a wide variety of the do-it-yourself authors, Lulu offers a wide variety of individual services in pre-publishing, marketing, and distribution. Here are just a few of the new service offerings available on Lulu. Please note that many of these services are only available in the United States.

  • PDF Conversion – Takes the guesswork out of converting your manuscript to digital PDF format for print on demand.

And much, much more

For increased value, Lulu also offers heavily discounted bundled service packages which include a number of individual services starting at just $300.00.

And don’t forget, Lulu still offers a wide variety of high quality publishing services provided by our official Lulu Service providers. For more details please check out of Services page.

Distribution – 40% off revision fees for PBY and PBL books

Those of you who have a distribution package associated to your book will be happy to know that the cost ofrevision fees for books in distribution just got cheaper! Revisions to books with Published By You or Published By Lulu distribution are now only $49.95.

Lulu Celebrates the The National Cherry Blossom Festival

The National Cherry Blossom Festival, taking place in Washington, DC is just around the corner. To celebrate this occasion, Lulu has created a new theme for our Lulu Studio™ Photobooks.

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Celebrate the occasion by creating and sharing your own Photobook on Lulu.

As always, we hope that you like what’s going on at Lulu. Please let us know what you think about these new changes by commenting in Lulu’s Community Forums.

Regards,

Adam