Articles tagged "Lulu"

Holiday Wishes from Lulu: Sharing the Romance of the Season

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There’s no time of the year that’s more exciting, more energizing or more demanding than the holidays in the Lulu office. Our parking lot fills up earlier in the morning than usual, our snacks are consumed at a more rapid pace to fuel us through the day and everyone seems to walk just a little faster through the office.

Erika Brooks: V.P. of Marketing

Erika Brooks: V.P. of Marketing

And, it’s my favorite time of year.

For me, there’s a certain romance in the idea of someone opening a present and discovering a book filled with their grandparent’s love letters that had been kept safe for decades. Or, opening a calendar to discover it is filled with their favorite memories from the previous year. Or, an author opening a newly arrived shipment of hardcover copies of the book they’ve worked so hard to complete and dreamed of publishing.

This is my fourth holiday season at Lulu and every year is more exciting than the last. This year, you may have noticed that we’re sharing new ways to bring a feeling of celebration, nostalgia and pride to your doorstep. Whether it’s printing your book cover on a canvas, wearing a shirt that proudly announces your status as “Published Author,” or shipping you one of our new author journals, it is our goal to help you be more successful, however you define success.

At the end of the day, the people at Lulu are here because we are passionate about books. We have a deep understanding and admiration for authors who share information and experiences through the written word. Every day we are delighted to share in the experiences of new authors achieving their goal of publishing as well as the joy of readers discovering a new book and a new favorite author.

I’d like to extend very warm wishes to everyone who is shopping, writing and publishing on Lulu this holiday season. It’s the most wonderful time of the year and we are happy you choose to share it with us.

 

Best Gifts 2016: From Your Child’s Imagination to Your Mailbox

illustoryjuniorLulu Jr. book-making kits include everything your child needs to write and illustrate his or her own story book or comic books, including templates, markers, and a getting started guide. Using the postage paid envelope included in the kit, parents send the handwritten and illustrated “manuscript” along with the “author’s” photo and biography, and in a few short weeks, a professionally printed and bound book arrives by post. Children are delighted when they receive the book they created in the mail, with their bio picture on the back cover and their name and book title printed on the spine.

“I ordered this kit for my granddaughter who is 8 years old. She wrote her book and we mailed it in. The day it arrived she so was so excited. She was doing the happy dance and saying she is an author!!”

Parents and grandparents love the kits to give as gifts. They can also use the kits to write books for their children. They also make great family projects for recording family trips, events and other memories.

“Since he can’t write yet, I’ve let him draw the pictures and tell me the story and I write out the words for him. We’re having so much fun together creating his book.”

According to the 2015 Toy Industry Association’s Trends, Lulu Jr. kits meet three of the top four areas considered by parents when shopping for toys:

  • The Maker Movement, where children build and create
  • Open-Ended Playtime, where creativity and resourcefulness are encouraged, and
  • “Smart” Play where academically focused toys develop cognitive and social skills.

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“This is such a great way to freeze time and remember your child’s precious writings and drawings. As a teacher, I love how this adorable kit promotes literacy even in the youngest kids.”

In the USA, Lulu Jr. kits are available in department stores, bookstores, toy stores and online at LuluJr.com and Amazon.com.

“Wait until you see the young author’s face when the original story they wrote and illustrated comes back in the mail as a real, 20-pg. full color, hardcover book! And look on the back cover. There’s your child in the “About the Author” feature.”

— Good Toy Guide 2015 Holiday Gift Catalog

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Lulu Jr. kits have received over 25 awards, such as Mom’s Choice Award, National Parenting Publications Awards, Dr. Toy’s Best Classic Award, SheKnows Parents’ Choice Awards, Creative Child Magazine Play of the Year Award, Academic’s Choice Brain Toy Award, National Parenting Center Seal of Approval and the Tillywig Toy Award Best Creative Fun.
Lulu Jr. is the children’s division of Lulu Press, the world’s first and premier online self-publishing company.

2016 Best Gifts: Family Cookbooks

turkey-feastFood sustains us both physically and spiritually. Food is not just fuel to keep the body going – it’s love, friendship, family, memory, comfort, home – it’s life.

Whether I am preparing something just for me, cooking for my partner, preparing a potluck dish to share or planning a dinner party, I often find myself solely focused on the experience of preparing the dishes. The act of cooking, the chopping, measuring, stirring, and simmering always takes me to my happy place. Then of course, there is the eating….

All cooks have our specialties, the recipes we’ve perfected through trial and error, the dishes people request us to bring to every event. My grandmother kept her recipes on index cards in a box above the stove, while in my kitchen, recipes are “organized” in a binder. Some of my favorite recipes are still on my grandmother’s index cards, others are handwritten by mom on note paper while others are printouts shared by hosts following a dinner party or recipes I’ve found online. It’s obvious which are my favorites, they are the recipes covered in notes with some ingredients being scratched out and others added. All are lovingly protected in plastic sleeves.

pecan-pieThis year, I’m combining my specialties with family favorites and printing an “official” family cookbook to give as Christmas gifts to extended family members. I’ve assembled recipes for our nostalgic favorites like mom’s pecan pie and Nanny’s “secret” turkey stuffing, plus our adult favorites like my sister’s eggnog and my brother’s chicken curry. Of course my “regionally famous” pimento cheese and championship chili recipes will be included among many others. To make it ours, I’m asking family members to contribute stories and anecdotes specific to the dishes and/or the holidays in which they were served.

What could be a better gift than all the tastes, smells and memories that span three generations?

As my nieces head off to college, move into their own homes and start their own families, I hope to one day visit and see dog-eared copies of this book annotated and bulging with the recipes they have discovered and perfected. Then I will know my work is complete.

vegetable-christmas-treeIf you want to create and print a family cookbook, Lulu can help you get started with our cookbook templates. No time to create your own? We’ve selected a few of our favorite cookbooks just in time for the festive holiday season.

Wishing you and your family the very best in 2016.

Other 2016 Gift Ideas

Gifts for Authors and Writers

Memory Books

Custom Journals

Personalized Coloring Books

The Perfect Gifts for Authors and Writers

Guided Authors Journal (A5, coil bound)

We know what writers truly want for Christmas, bestselling status for their next project. That’s an aspiration most of us cannot make happen alone; however we can delight them with gifts designed specifically for writers. Gifts that celebrate who they are while inspiring them to continue their work.

You can encourage an aspiring author with the Lulu writer’s journal. This guided journal includes sections and prompts for imagining characters and scenes, developing your plot, and recording the elements that go into creating the world within your book. It also includes a nice surprise at the end, but we don’t want to spoil it.

 

Fuel their creativity with our “Writer’s Fuel” mug. Whether their motivational beverage of choice is coffee, tea, or whiskey, this mug will keep them chugging along.

If your author is on the go, the Lulu tote is perfectly sized for transporting notes, books and laptops for research trips or visits to coffee shops, writing clubs and book signing events.

Is your favorite writer published? If so, celebrate and advertise their achievement with this high-quality, “Published Author” tee shirt.

print_a_framed__metal__canvas__or_wood_print_with_your_photosWant all three? Bundle and save.

 

Want toreplay_photos__2014_promotions__lulu_com_author_promo_for_photo_to_canvas__6_16-23_ really make a lasting impression? Turn your favorite writer’s cover art into a gallery quality, custom canvas, metal, or wood print. It will be a gift they never get tired of seeing.

 

 

 

 

Note: Writer’s Journals are available for purchase in all stores. Mugs, totes, shirts, and prints are currently only available for purchase in the USA.

 

Other Great Gift Ideas

Unique Holiday Gift Ideas

Create a Custom Coloring Book. It’s Easy!

Make It Personal: Custom Journals

Memory Books

Sell More Books: Super Size Seasonal Discounts

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Let’s try out a few seasonal slogans you could use for holiday marketing efforts…

“Stuff those stockings with books!”

“Put some books on that shelf by the elf!”

“A dreidel AND a book? Best Hanukah ever!”

“Deck the halls with deals on books and while you’re at it strategically develop a marketing plan that takes advantage of Lulu.com’s seasonal sales and discounts.”

Okay, so that last one doesn’t quite flow off the tongue, but it’s good advice all the same. Coordinating your marketing efforts to coincide with Lulu’s impressive holiday discounts is the next best thing to having your books carried right down your readers’ chimneys by Santa himself.

What’s so great about it? For starters, everyone loves books and they love saving money. All you have to do is share the Lulu discount codes in your email and social media marketing. Don’t forget to also share the expiration date and any restrictions.

 

Savvy Marketing Tip

Did you know that when Lulu offers a store-wide discount, you can sweeten the deal by adding another 5, 10, or 15% off? That’s right, a 25% off sale can easily be bumped up to 30 or 40% off for huge savings.

Using this strategy, you can make any day Black Friday, Cyber Monday, or create your own huge sale event.

 

Here’s How to Juice Those Discounts

You can add a discount in the Lulu Bookstore for any printed book or calendar priced above the manufacturing cost.

  • Go to My Projects and click on the project title.
  • Scroll down to Pricing and Creator Revenues and click Edit.
  • Click Pricing Details to view manufacturing and profit splits

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  • Click Set Discount and choose the percentage discount you wish to offer.
  • Click Set Discount to apply the discount.
  • Click Pricing Details to view the discounted price and your revenue.
  • Click Save Changes.

 

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The discount is immediately applied to your book or calendar in the Lulu bookstore.

Note: When applied to purchases, Lulu discounts do not affect author revenue. Author-applied discounts reduce profits and therefore reduce author revenue.

Create a Sales Event

Tell everyone about your super sale.

I’m teaming up with Lulu to offer my book, <book title> at a special discount just for friends/family/fans/readers.

For X days only, Enter code XXXXXXX at checkout and save XX%.

Don’t forget, coupon codes are case-sensitive.

Offer expires: MM/DD/YYYY

Include a link to your book’s product page to make it easy for your buyers to make the purchase. And, though we are currently entering the season of sharing and shopping, this strategy works year-round. At Lulu.com, we’re always looking for ways to promote you and sell your books. Whenever we have a sale — seasonal or otherwise — send out an email or post it on social media letting everyone know. After all, ‘tis always the season for reading!

All current discounts, coupon codes, and expiration dates are listed on the Lulu home page.

 

Happy, Healthy AND Prosperous Holidays

The Christmas holidays are quickly approaching. Here’s a bit of advice to help make them merry.

  • Smile often and laugh loudly – it will increase your happiness.
  • Drink lots of water, wash your hands often, and get lots of sleep to stay healthy.
  • Encourage your readers to purchase your books and calendars in the Lulu bookstore for greater prosperity.

Your book should be available in the online bookstores in which your readers prefer to shop. But, you also want to make the highest profit possible. Help your fans help you by letting them know that your book is available in the Lulu Bookstore and all other online retailers. Always include a link to your Lulu product page when promoting your book on your webpage, social media, and email.

 

Make it personal: Custom Journals

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A notebook can serve as a journal, but can a journal serve as a notebook? After all, both are nothing more than a collection of bound pages. What’s the difference?

In my mind, the difference is intention.

When I purchase a notebook, it’s usually for a class or seminar. A journal or diary on the other hand is intended for recording something specific – like my thoughts on a day, my aspirations, travel experiences, the details of my workout, eating habits, dreams, ideas for my next book, etc.

I find there is something really quite relaxing about journaling. Like coloring, it allows us to take a few quiet moments to collect, reflect, and distill our thoughts before committing them to words on paper. It calms us to think of our day anecdotally or as a series of connected scenes. What happened today that is worth recording? Why is it important? How did I react to something unexpected? What actions or interactions were important today? Did I reach my goals?

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Pre-formatted Journal Pages

No matter what information you record in your journal, it’s your information. It’s personal, so why not create a custom journal?

It’s pretty simple to layout pages with writing prompts, lists of daily exercises, fitness or spiritual goals, appointments, or other experiences or feelings you wish to track. Once you’ve got it right, duplicate the page until you have the desired number of pages. You can also design your own cover from your favorite photos and choose from paperback, hardcover and coil bindings.

Just remember to create the pages in the same dimensions as the journal you wish to print. Also, the total number of pages should be divisible by four.

Why adapt to something you find on a shelf that’s sort of close to what you want when you can easily create something that’s perfect for you?

Here’s a quick tutorial to help you create your custom journal.

Resources

Sample Journals for Inspiration and for Sale

Lulu’s 2016 Best Gifts

Win Christmas with These Great Gift Ideas

Best Gifts 2016: Memory Books

 

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