Articles tagged "Lulu"

Infographic: 10 Remarkable Years

Thank you to our authors and readers for making this 10 remarkable years in self-publishing. Check out this awesome info graph to see how we’ve grown.

Innovative Ways to Leverage eBook Technology

Only “print” your book with Lulu? You could be missing out. According to Reuters, one-fifth of American adults read an eBook last year, with the number surely to keep rising over the next few years.

As readers move away from print, the electronic realm can become a lucrative option for self-published authors. The rise in eBooks provides some amazing opportunities, like:

  • Updated editions of non-fiction books
  • Extra chapters
  • The ability to try out releasing a book electronically before committing to print

Lulu.com is #1 in eBooks, but what about our old, beloved friend, print? Well, he’s getting a boost as well. With more readers come more recommendations, and even though e-readers are sweeping the nation, it still doesn’t make up the majority of the market. So more often than not, people who are being recommended books can’t buy the eBook, instead they buy it on good ol’ fashion print.

So where does this leave you, the writer? We live in exciting, changing times for authors. Perhaps you would like to test some new material that your readers aren’t quite familiar with? Then perhaps an eBook is the way to go. Once that takes off, you can print your book so the people who its being recommended to (who don’t have e-readers) can order your print version.

Some might lament — this is surely the death of print, right? Well, not necessarily.

As eBooks continue to gain popularity, writers will find new, creative way to utilize print — trying out new design schemes, or offering some print-only content. The future of publishing is going to be dictated by the self-publishers. A new profit-model will be determined by the adventurous writers who try out new ways to promote and distribute their work. Be it print, digital, or something we haven’t even thought of yet, self-publishers will be the engine of innovation for the industry.

Decoding Facebook Ads to Sell Books

From the Lulu Forums

Lulu is very grateful to have such an engaged and helpful community in our forums. There was a recent conversation about Facebook Advertising that we thought would be helpful to share with all of you on our blog. Below are some helpful tips from forum community member, Charles Conway.

Have you Considered Using Facebook to Sell Your Book?

With nearly a billion users from around the world, Facebook offers authors a fantastic opportunity to reach out to their potential readers in ways that are simply not possible through other media outlets.

Limerick Contest Day 2

We’re thrilled with all of the limericks we received yesterday! Keep them coming, the contest is not over. You still have today and tomorrow to enter your limericks for the chance to win a NOOK and $100 Lulu credit. Details for how to enter and rules and regulations are here: Lulu Limerick Contest.

Also, be sure to get your savings in – you can save up to $50.00 with our four-day Buy 3, Get 1 FREE sale going on now. Just use the coupon code FOURLEAF at checkout at Lulu.com.

Lulu Limerick Contest!

To celebrate St. Patrick’s Day, Lulu is hosting the Lulu Limerick Contest from March 12 – 14, 2012. All entries must be submitted as comments to this blog post by 11:59pm EST on March 14. The winner will be selected by Lulu and announced by Thursday, March 15, at 4:30pm EST.

Enter the Lulu Limerick Contest

We’d love to hear your knee-slappin’ jest

Below, post your rhyme

Beware: limited time

We’ll judge and award the best

PRIZES!

Lulu will select one first-place winner to win a NOOK™ and $100 Lulu credit, and one second-place winner to win $100 Lulu credit.

CAMEX Recap – Bringing the Power of One-Stop Publishing to College Communities

Lulu was at the Campus Market Expo (CAMEX) March 2-6th this week and boy did we have a great time. It was our first year at the event and since we were partnered with the National Association of College Stores (NACS), the guys responsible for CAMEX, attendees were anxious to see what we had to offer. We did not disappoint.

Lulu got to show off our fancy new beta platform for college stores. What the heck does that mean? Well, we’re providing stores with the tools they need to effectively become their own publishing hubs. This is great for everyone including faculty and staff, students, and the stores themselves. The platform puts the power back in the hands of the community. Educators are able to create customized course materials and text books at prices they set. Students get more up-to-date and affordable content, and can publish works of their own. Stores get to diversify their revenue, take advantage of Lulu’s distribution partners, and look like the good guys they are to their customers – all while Lulu does all the heavy lifting on the backend. Cool huh?  So far, the pilot program has sign-ups from Montezuma Publishing at San Diego State University, Jayhawk Ink at the University of Kansas, and Odin Ink at Portland State University.

You can learn more about Lulu’s partnership with NACS on the Lulu Press Center. In the meantime, check out these fun pictures from the show.

Lulu.com – Number 1 in eBooks

2011 was an exciting year for independent publishing – new technology, devices and formats are changing the way people create and consume content. By far the stand out this year happened in the eBooks space. Creators published a stunning 115,517 new eBooks on Lulu.com in 2011, up 22% over 2010.

The surge in eBooks published has helped make Lulu the #1 source of independent content on the iBookstore(SM) and Nook Bookstore with 60,000+ titles available in these channels right now. This number is growing rapidly every day thanks to Lulu’s continued commitment to developing the best eBook publishing tools available.

With 10 years of experience helping over 1.1 million creators in 200+ countries and territories bring their content to the world, we have grown our eBook catalogue to a whopping 620,000 titles.  Your content is making a difference in the world of publishing and Lulu is proud to be your partner.

While eBooks are clearly gaining strength in numbers, the future of eBooks is still being defined, with Lulu investing heavily in that future. For instance right now we are hard at work paving the way for the next generation of eBooks. Please stay tuned for exciting updates as we embark on this next chapter in independent publishing. And next week, we’ll take a look at where print books fit into the mix.

Better Education Through Self-Publishing

Lulu Education

 

Apple obviously thinks that teachers could benefit from more self-publishing tools – and they’re right. Educators like Dr. Tony Kemerly, professor of biomechanics at High Point University and Lulu author, often find themselves spending countless hours every semester stapling worksheets together for students – a common problem for the Bureau of Labor Statistic’s recorded 1.7 million post-secondary teachers in the country.

More and more though, better choices are becoming available that give these teachers and professors greater control over the learning experiences they share with their students. The tools now exist to empower educators to publish their own content for free and ensure their students are receiving the most up-to-date classroom materials at an affordable price they set.  Teachers can publish a print book or eBook, offer supplementary materials, or make free revisions at anytime.  They’re then able to sell their works through retailers like the iBookstore(SM), Amazon.com, and the NOOK(TM) Bookstore – not just through student bookstores.  It is by removing the limitations that we’re better able to move knowledge from one generation to the next, so we can all benefit from these works.

Dr. Marianne Bradford, professor for the College of Management at North Carolina State University puts it best:

“Bookstore prices can be so high, and the textbooks used for my classes were so outdated,” says Dr. Bradford.  “I needed content geared towards my students.  Big publishers were interested, but did not seem to understand the market or the content.  The flexibility and control over my work I found when self-publishing let me create materials that suited my personality and style.”

Dr. Bradford’s book, Modern ERP:  Select, Implement & Use Today’s Advanced Business Systems, has gone on to rank in the top 100 of Lulu’s 1.1 million titles and is currently being translated for Korean audiences.  “I feel confident about my decision to go with Lulu and plan on a long working relationship,” Bradford adds.

For more information on academic publishing opportunities, visit Lulu’s education portal at www.lulu.com/education. And sound off in the comments below on clever ways you’ve used self-publishing to teach others.

 

Update from Lulu Chief Operation Officer – Tom Bright

Hello Lulu fanatics and creators,

My name is Tom Bright, and I am the President and Chief Operating Officer at Lulu.  Today, I’m writing my first blog post and what better time than now, when so many new and exciting opportunities are becoming available for authors every day.  In my posts, I’ll speak to these opportunities, like Apple’s newly announced iBooks® Author app, what they mean for you, and how Lulu’s tools give you the ultimate control over your publishing experience.  This will empower you to go even further with your works in more markets including not only the iBookstore℠, but also Amazon.com, Barnesandnoble.com, and the NOOK Book Store, as an eBook or in print.

Our mission here at Lulu is to make sure you, our remarkable content creators, are able to take full advantage of these opportunities.  We want to help you reach more readers and sell more books – no matter your background or goals – all while maximizing your visibility and your profits.  We do this through our retail partnerships with companies like Apple, which already has over 60,000 Lulu eBooks for sale on iBookstore shelves.

Speaking of Apple, we think what they’re offering aspiring authors is great.  It is just one more way to share knowledge and ideas with each other – an endeavor that is becoming more and more important. I’ve read the concerns of bloggers and journalists around iBooks Author.  I believe that especially in a self-publishing world, the author has a responsibility to market their book and distribute it as widely as possible.  After all, isn’t this the goal – the transfer of ideas to as many people as possible?  When the publishers and bookstores controlled which books were available for sale, marketing could be left to the publisher.  Today, the barrier to publishing is lower than it has ever been.  No author can afford to restrict their work to a single channel.  Lulu’s tools make it easier than ever to distribute to the widest array of physical and digital bookstores.

Indeed, it is through the power of options that we give authors what matters most:  control.  We’ve found that authors don’t want to choose between formats, channels, or mediums, and we don’t believe you, or your readers, should have to.  Through Lulu’s distribution partnerships, print-on-demand, and eBook technologies, authors are able to best meet the needs of all their customers in the ways that make the most sense for them.  Because an author today can never really be sure how someone might discover and read their titles, Lulu is here to ensure your titles are accessible to anyone, anytime, anywhere.

Feel free to click the following links to learn more about Lulu’s publishing and distribution options and how they can work for you.

Cheers,

Tom

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The iBookstore is a service mark of Apple Inc. iBook is a registered trademark of Apple Inc.

Using Facebook Timeline to Better Market Your Books

Whether you’re ready to click the “Like” button or you’re secretly wishing for a new “Hate” button to be added over the new Facebook changes, the popular social networking site is getting ready to update…again. On February 2nd, everyone’s profiles will be switched to the new Facebook Timeline layout – like it or not.  It’s ok though, with change comes opportunity and in your case, oh faithful Lulu author, you’ll have new tools to play around with to help market your works.  This post will help you set up your Timeline and give you some ideas on how to best use it to reach your audience.

What is Facebook Timeline?

Facebook Timeline is pretty much exactly what it sounds like. According to Facebook CEO Mark Zuckerberg: “Timeline is the story of your life…in a new way to express who you are.”  Your posts (literally all of them) are divided in two and appear on a timeline in chronological order below your profile picture and basic information.  The super cool feature about your Timeline and the most obvious change is the new cover option, which lets you save an image as a banner at the very top of your page. This is your place to shine Lulu author.  I’ve already seen some really fun and innovative uses for this space.  Just check out these cool personal Timelines and these company Timelines for some inspiration.

From Mashable - Note the use of a QR code as the profile pic. You can do this to link to your book's product page on Lulu.

 

As you can see in the links and images above, the more creative you get with your new cover image, the more likely a potential reader might stop and consider reading your works.  Consider placing illustrations from your books in this space if you’re a children’s book author, or perhaps even a passage from your work if you’re a novelist.  Make it fun and don’t be afraid to think outside the box.  This is a great chance to brand yourself and your work in an interesting and unique way.  To start setting up your Timeline, check out this handy slideshow from our friends at Mashable for step-by-step instructions.

Lifespan of a Post:

Right now, Facebook posts have an average lifespan of about three hours according to research recently done by Bitly. This is likely to decrease with Timeline, but you can ensure the right people are seeing your posts by trying different times throughout the day to pinpoint your highest traffic hours. It’s a good idea to set up your own personal Facebook page for your works too so you can have access to all of Facebook’s great insight tools, which show you which of your posts trend most and to what demographics. The more virality (the amount it will be shared) your posts have increase the likeliness that your fans will like it or share it, which will extend your posts’ lifespan.

Post more and post often:

Given the ever-decreasing life-span above, what you have to say has more potential to be lost in the sea of other frequent posters in your fans’ news feeds.  I still wouldn’t post things back to back, but once every hour to two hours certainly couldn’t hurt. The vast majority of readers are constantly plugged in now, and are always interested in discovering fresh, easy to digest content. But make sure that content is of quality and value or fans will flag you for spam.

Life Events:

You’ll notice you now have a new option next to your status updates on Facebook Timeline called “Life Event.” This is a great new feature specifically for authors because you can include your books, publications, and blog-type posts here and instantly share it with your readers.  You can include cover-photos along with your posts to really help them stand out – like so:

So there you go, you should be well-equipped to brave the new Facebook Timeline and be a cut-above the rest for marketing your titles through this channel.  Sound off on what you think about the new Facebook in the comments below and feel free to offer your own tips for how you’ve used it too.