Summer Success Summit: Students Publish Guide for All Cool Kids

4 min readJuly’s Summer Success Summit at Shady Oak included the subtitle “formula for a happy, motivated child.” I have frequently taught high school students a similar program on the secrets of achievement, but this year I thought, “Why make kids wait… Continue Reading →

Introducing Lulu Academy: Enroll Today

2 min readAt Lulu, we believe education is crucial to successful publishing. Self-publishing is more than just sending your manuscript and cover files to a printer. If a self-published author wants to be in control of their work (rather than ceding control… Continue Reading →

The Price of Success: Not as High as You Think

2 min readWe now know that devoting as little as five hours a week to your marketing plan can result in much higher sales. That seems like a minimal investment in time, but how much will it cost? We asked 4000 of… Continue Reading →

Human Trafficking Survivor: Marketing a Personal Journey

4 min read  Marketing your story can be daunting if you are a survivor. You might have been telling your story in a big or small group – to an audience at various conferences where the crowd is moved with compassion to… Continue Reading →

Need Some Help with Marketing? Ask a Friend

2 min readThe last question we asked our authors was where they turned for marketing assistance. While it’s easy to imagine bestselling authors employing a team of marketing experts, the truth is,  most of them did it alone. It’s refreshing to see… Continue Reading →

B Better Than Yesterday: Lulu Achieves B Corporation Certification

3 min readLulu is proud to announce we recently received certification as a B Corporation, making Lulu the first online publishing company to achieve B Corp status. This prestigious designation is awarded to companies that harness the power of business by observing… Continue Reading →

Five Hours to Success: Sell More Books

4 min readYou will spends months, maybe years writing, editing, and rewriting your book. When all of that is done, you can release your work into the world with just a few clicks on Lulu.com.  For some authors the work stops there,… Continue Reading →

Driving Online Traffic and Book Sales

2 min readIn previous articles we have discussed the two the key components of marketing your book (knowing your audience and knowing your book). Now we can talk about how to drive sales through the use of marketing tactics, which is a… Continue Reading →

Make More Money: Include Lulu Discounts in Your Email Marketing

2 min readSizzling Summer Savings! Warm Up with Hot Winter Savings! The Hottest Deals of the Season! Best Book Ever Written, Get It Now and Save! The words you choose to promote your books and new releases are all yours, but you… Continue Reading →

Lulu Poet wonders, “What took me so long?”

3 min readI have loved poetry for so long and I have loved wordplay perhaps since I learned to read. I should never have stopped writing when I did, but life happens, often when you are making other plans. My career in… Continue Reading →

Does Publishing More Books Result in More Sales?

1 min readThere is another secret to selling lots of books: writing lots of books. We asked our best-selling authors how many books they had written. Here’s what they said: Nine out of ten best-selling authors have published more than one book…. Continue Reading →

A Busy Queen Bee’s Journey to Self-Publishing Success

3 min readOn completing catering school I pursued a career in the hospitality industry, which required me to leave my beautiful France. I traveled quite a lot, working in both England and America. Sixteen years ago, I returned to the Channel Islands… Continue Reading →

Survey Says…. What Matters Most

1 min readWe asked 4000 of our top selling authors about their marketing plans and what they think mattered most to their success. Here’s what they had to say: Key Takeaways Positioning your book and understanding your audience are key to success…. Continue Reading →

Inside Lulu: What the Interns Did This Summer

3 min readIntern Susan As an international student, I enjoy learning about different cultures and Lulu has employees from all over the world who support international markets. In the Lulu office you hear different languages spoken everyday. I also appreciate the company… Continue Reading →

Market Your Book: Developing a Distribution Strategy

3 min readIn the book business, determining where your target audience shops and how to get your books into those places is called developing a distribution strategy. While every author wants to walk into their local bookstore and see their books prominently… Continue Reading →

Get 90 Days Free Access to the Author Learning Center

3 min readThe Author Learning Center (ALC) is a one-of-kind online author education community designed to help educate, motivate, and support you as you work to become a published author. The center offers educational information about writing, publishing, and marketing from a… Continue Reading →

Market Your Book: Finding Your Audience

2 min readBuild your audience and sell more books with these tips from successful Lulu authors. In our last article on marketing, we talked about knowing your book’s target audience. Now it’s time to go out and get them. We asked 4000… Continue Reading →

Market Your Book: Knowing Your Audience

2 min readYou wrote and published a book. Congratulations! Now it’s time to think about the business of marketing and selling it. The most important challenge you face after publication is getting your book in front of people who want to buy… Continue Reading →

We Are Orlando: Stories Lost

2 min readLulu was founded in 2002 to provide a better way to publish books. Our goal was to tear down the barriers that prevent people from sharing and benefiting from their stories, experiences and knowledge. Fourteen years later, nearly one million… Continue Reading →

eBook Distribution: Understanding Your NCX or eBook Table of Contents

3 min readAs I perused  the Lulu mailbag this morning I was struck by the number of queries regarding NCX errors in eBook submissions. Some excerpts: My eBook was recently rejected from retail distribution due to an NCX error. What does that… Continue Reading →

Memoirs: If You Don’t Tell Your Story, Who Will?

3 min readHere in the USA, we celebrate Memorial Day on the last Monday of May. This day is a national holiday dedicated to the remembrance of our soldiers who died in war. It should also be a day in which we… Continue Reading →

Lulu Author Referral Program

2 min readHave you noticed anything new on the My Projects page lately? Lulu is excited to announce a new author referral program. Indie authors can now earn extra money, in the form of Lulu credits, by simply inviting their friends, family,… Continue Reading →

Press Release: Michael Mandiberg and Lulu Join for PrintWikipedia Berlin

2 min readLulu Press and Artist Michael Mandiberg Print German Edition of Wikipedia for PrintWikipedia Exhibit in Berlin, Germany May 28 — July 2 Berlin, Germany — May 25, 2016 — Lulu.com, the first and largest self-publishing platform in the world, is… Continue Reading →

Helpful Hints for eBook Distribution: Revise!

2 min readThere are a lot of issues that can keep eBook submissions out of retail distribution channels. We regularly see a multitude of issues with capitalization, metadata, NCX files, and so forth. But the number one reason for rejection is The… Continue Reading →

One Minute of Inspiration

1 min readYour life consists of many chapters. Each describing a portion of who you are. When put together, these chapters create your story. Since 2002, Lulu has helped nearly 1 million people tell their stories. The world is waiting to hear… Continue Reading →

Journey by Journal

3 min readMargaret Holland says that keeping a journal was first an assignment, but over time, it took on a larger purpose as she began to understand herself and her experiences more clearly. She determined a book, based on her journals, would… Continue Reading →

Finding Myself Among The Wolves

3 min readRecently, I published my first novel Wolves of the Shadowlands with Lulu.com. Although it hasn’t been the most commercially successful piece of writing ever, the experience taught me a lot about writing and about myself. I am 17-years old and… Continue Reading →

They Called Me the “The Kid Who Typed Things”

3 min read  There has never been a time in my life when I have not considered myself a writer. However, making the jump from “kid who types things” to “published author” was always my goal. Lulu helped me realize that goal… Continue Reading →

Pitch Perfect: Pitching a Guest Post

3 min readFor authors and writers who are just beginning to build an audience, guest posting an article on an established, related blog is an excellent means to expand your reach. Your post will be seen by a completely new audience who… Continue Reading →

Guest Blogging: Building Your Online Reputation Using Someone Else’s Platform

2 min readSince joining the Lulu team, I have attended publishing trade shows around the country in an effort to keep up with industry trends. After a few years, I noticed a distinct pattern. Each year it seemed the industry latched onto… Continue Reading →

Advice from the Literary Stars: Overcoming Writer’s Block

4 min readWe’ve all been there. Sitting at our desk struggling to move our story forward. Sometimes it’s a word that’s just out of reach, a scene you can’t adequately describe, or a transition that is a bit awkward. No matter how… Continue Reading →

10 Tips for Creating the Best Photo Book

5 min readIn the northern hemisphere, summer travel season is almost upon us. We will soon be packing our sunscreen, bathing suits, hiking boots, reading material, and digital devices for our next big adventure. While on vacation, it is great fun to… Continue Reading →

10 Things You Want to Know About Self-Publishing

4 min readThe author of this article, Laura Shabott, and I were panelists at last year’s Self-Publishing Book Expo in New York City where we discussed and answered questions about book formats and formatting. Her advice is thoughtful and her tell-it-like-it-is approach… Continue Reading →

2015 Writing Resolutions: 7 Tips for Staying on Track

3 min readBy now, most people have realized their 2015 resolutions are in serious danger of falling to the wayside. You are not alone. On average, only 8% of New Year’s resolutionists are successful in reaching their proclaimed goals. But, with resolve… Continue Reading →

7 Questions to Ask When Converting Your Blog to a Print Book

4 min readAfter writing a technology blog for a UK-based magazine for about three years and notching up hundreds of blog entries, I approached the magazine editor and suggested this interesting collection of articles was worthy of a book. He immediately began… Continue Reading →

Help Us Say #NOMORE to Domestic Violence

1 min readWe’re joining the effort to make this Sunday’s big game about more than just football. To raise awareness of domestic abuse and sexual violence, we’re donating a portion of all our profits through Monday to InterAct, our local nonprofit agency… Continue Reading →

A Little Thursday Fun!

1 min read

Release Notes: 2015.03

3 min readAs part of our 2015 resolutions, we are making it easier than ever for you to keep up with new site features, enhancements and bug fixes by sharing release information in both our community forums and our blog. To start… Continue Reading →

Facebook CEO resolves to read 26 books in 2015

2 min readCould yours be one of them?   Mark Zuckerberg, founder and CEO of Facebook, is known for his ambitious New Year’s resolutions. Last year he learned to speak Mandarin. In past years he became a vegetarian (except for animals he… Continue Reading →

Happy Thanksgiving!

2 min readThanksgiving is almost here and it’s time for us all to reflect on what we’re grateful for in our lives. Yes, we all appreciate the turkey, stuffing, pumpkin pie and more, and we all enjoy taking the day to feast… Continue Reading →

You Find It, We Make It Better

1 min readWe love when we get feedback from our customers on how to make their experience with Lulu.com even more awesome! Today we made two important new changes: we’ve made it easier for potential readers to find your book in our… Continue Reading →

World Diabetes Day

2 min readDid you know that roughly 10% of the U.S. population has diabetes? It is the seventh leading cause of death in the country, with the total number of deaths from diabetes projected to rise by more than 50% in the… Continue Reading →

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