Articles tagged "Make"

Wallflowers: Get Familiar with Our Lesser-Known Services

They might not be the most popular services on the block, but that doesn’t mean they can’t be an invaluable step in the process of publishing your book! Get to know these services, and see if they might be a good fit for your project.

Ghostwriting: Ghostwriting services can start from any stage of the writing process. Maybe you are an expert in naval engineering, and have an idea for a book that will totally change the industry–but you’re too busy to sit down behind the computer, or just don’t have the writing skill to make a cohesive sentence. Maybe you’ve been working on your book for years, but you still don’t feel that it’s complete, and could use the talents of a co-author to help you finish. Maybe you have the bones of the book, but need some help in fleshing it out. Our ghostwriters can help! We have a talented team of writers with years of experience, who are eager to help you with your project. Learn more about Ghostwriting Services or get a Ghostwriting Consultation.

Transcription: Transcription services turn a printed manuscript into a digital Word document. Examples might include your grandfather’s memoirs, written on a typewriter and coil-bound at a copy center, or a book you published previously, that you want to reprint, but you only have the printed book. Once you have the Word document, you can then take the next steps of publishing, either formatting and designing it yourself, or using one of Lulu’s pre-publishing packages to help you with the work. Request a consultation and express your interest in transcription services.

Media List: The Media list will answer one really big question for you when it comes to Book Publicity: Who? In a world where more than 800 books are published daily, you’ll need to make a great first impression to the right audience. Our Media List Service will help you create a refined list of exactly who to contact. You’ll work with a publicist who will consult with you about your goals, possible publicity angles, media preferences and the best way to stir up interest in you and your book. In the end you’ll have a targeted media list of local, regional and national print (magazine and newspaper), broadcast (radio and television), and online (e-zines, blogs, websites) outlets in the US and Canada in Excel and mailing label formats; minimum of 500 targeted media contacts. One idea … Pair this with a Press Release Writing service and prepare for liftoff. Learn more.

Some of Our Favorite Book Covers

Lulu employees get just as excited about great cover designs as the author does. We enjoy huddling together over a computer screen to view the exciting covers that we see on a daily basis. Not only is it the enthusiasm our authors put into the detail of the cover but the outcome from what our designers can do that make a great cover.

Here are a few of our favorites. These were all created using our Premium Cover Service, which is included in our Masterpiece and Laureate publishing Packages:


Fun Ways to Improve Your Next Book Pt. 1

Okay, so you’ve published your first book on Lulu.com. Now what? Keep writing, that’s what! You want to keep exercising that writing muscle, and anyway, what’s cooler than saying you’re working on your second book? Here are some fun ways to get inspired and make your second even better than your first.

1. Join or start a writing group.
Sometimes, you are not your best motivator or your best critic. Finding or starting a writing group is not easy, but it can be very rewarding. Some groups are more like workshops, where everyone critiques one another’s writing, while others are organized simply to set aside time to write, and can be as basic as three or four people clustered around a coffee shop table with laptops, just writing. If you don’t have writer friends who want to join you, I suggest trying Meetup.com to find a group in your area. I found 34 groups within ten miles of the Lulu.com headquarters.

2. Organize your writing with Google Docs.
This free, multi-faceted tool is great for writers who are either constantly moving from home, to office, to laptop, to phone, or for multiple authors collaborating on one project. You create a document that’s stored online, and you and your collaborators can access it from any computer. As a fiction writer, I use this tool to keep track of my characters–each one gets his or her own page, with traits and personal thoughts–and also my personal to-do lists, since I work from three different computers over the course of a day. Be sure to check out
Google’s introduction to Google Docs.

Be sure to check back in next week for more tips in part 2.

Author Feature: Elizabeth Wright

Author of Dear Bob, Dear Betty:  Love and Marriage During the Great Depression

Helping a New Generation of Authors

As authors out in the world, I bet most of you think about the changing publishing industry on a semi-daily basis. But, have you stopped to consider how those changes are sculpting future generation’s education?

Everyday, new stories pop up about students using e-versions of their text books to learn with, like those at Wilkes University and Northern Michigan University. Some schools, like Cushing Academy in Boston, have even gotten rid of their libraries completely in favor of e-readers.

Well, 12 year old Kyle Nelson, a student from Millennium Charter Academy in Mount Airy NC,  is living out these changes in his daily education. Nelson, wanting to know more about the companies shaking up the publishing industry and the technology behind them, went straight to the source.

On February 18th, Nelson came to Lulu and got the chance to interview our team members Tracey and Allison.

“He was so curious about the future of the industry,” says Allison. “He wanted to know all about eBooks and digital publishing.”

Tracey and Allison gave Nelson a tour, walked him through Lulu’s publishing process, and sent him home with a goodie bag and tons of information. Nelson plans to present to his classmates later this month.

“He was super smart and a sweet kid,” says Allison. “He was excited to get to pitch Lulu to a whole new generation of kids.”

Lulu is great for educators and their students too because it’s always free to make revisions and teachers get to set their own price for their content. This ensures that students always receive the most up-to-date information at a cost significantly lower than your average text book, but at the same great quality. Some teachers even offer supplementary materials as free eBooks to download. All of the control is in the teacher’s hands to provide a more structured learning experience. To learn more, head over to our education portal at www.lulu.com/education.

iPad 2 Means More Readers for You

We love technology at Lulu, especially technology that helps our authors reach more readers.

Today, Apple is set to unveil the new iPad after the first version shattered sales records (15 million units sold in 2010) and introduced a new retail channel, the iBookstore, for authors to distribute their eBooks through.

Last year, eBooks accounted for $263 million of total trade book sales, which represents a 193% increase from 2009 according to the Association of American Publishers. As readers continue to find new ways to discover and purchase content, any author would do well to provide their work in as many formats and on as many devices as possible because you never know how your next biggest fan may discover your work.  As speculation builds over new iPad features, more eyes are turning towards the device, which opens up even greater opportunities for authors to expand their readership across millions of people.

In recent posts, we’ve shown you how to get your Lulu published eBook into the iBookstore and onto the iPad and we know how eager you are to see your books out in the world. That’s why we’re happy to help you distribute your remarkable works through our growing network of retail partners. Keep in mind too, that authors are always able to publish and sell their books immediately to the 2.5 million unique customers in the Lulu Marketplace for free, either electronically or in print. Lulu continues to help you bring your knowledge and expertise to your customers more easily than every before. We look forward to your continued success with Lulu and our retail partners.

Guest Author Blog: “In My Eyes, Lulu is the Best”

I’m honored to have Lorraine Holloway-White guest blog today. Lorraine has done well in establishing not only herself, but other authors as well through her website Authors on Show. Lorraine is a leader in the Lulu community and can often be found helping others on our Facebook page. Lorraine feels so strongly about her Lulu experience, that she has asked to write a post for our blog.

Author Lorraine Holloway-White

“In My Eyes, Lulu is the Best”
By Lorraine Holloway-White
Author of A Sceptical Medium

Just over a year ago I was a housewife who was pretty unfulfilled. Today, I am an author, public speaker and natural medium/healer who is well respected the world over.  A lot of this is thanks to Lulu as I am also now a published author.

When I started writing, I was seen on a writing site and signed within a month by an agent, who has sadly turned out to have done nothing much for me. My agents told me to get “well-known” so I set up a site called, Authors on Show (AOS) where I would promote authors and they would promote the site. In less than seven months, we have been voted one of the best sites for writers in the world and reached the final top twenty. Sadly we didn’t win, but what an achievement in such a short space of time. I was also voted for and came 19th in the innovation category in the Twitter Shorty Awards for AOS. I also have a private blog called, A Sceptical Medium, which is also the name of my two self published books. The first book was nominated in the books section of the Shorty Awards and came first.

During the year I have been with my agents, I had lots of people asking where they could buy my books. I had nowhere to send them though as they weren’t published and then I heard of Lulu. In order to give something to people asking, I produced two books from my blog, which also contain excerpts from three other books that my agents are meant to be trying to sell to publishing houses. What an amazing find Lulu was – I cannot praise them highly enough.

“…And You Look Like One Too.” Celebrate Lulu’s Birthday!

Close your eyes and make a wish, because today is Lulu’s birthday!

That’s right, Lulu is officially nine years old and we want you to help us celebrate.

I’m sure you’ve seen the banners around the site for 20% off any order (Coupon code: HAPPY) and for 25% off a bulk order of 500 books or more (Coupon code: BIRTHDAY), but while we were pulling out the party hats and putting up the streamers, we decided to extend the sale – just for our big day.

Lulu started back in 2002, after our CEO and Founder Bob Young experienced his own frustrations with publishing his book Under the Radar. Having founded open-source software company Red Hat in the past, Bob thought of ways he could apply to the open-source mentality to publishing, thus Lulu, and our our new model of open-publishing, was born.

Nine years later, we’ve helped over 1 million creators in over 200 countries and territories publish their works and gain equal footing in the industry.

So take a big breath and help us blow out our candles because it wouldn’t be a Lulu birthday without you – our remarkable customers.

Lulu Support and Connect Update

As many of you are aware, a couple weeks back we launched a new forum and knowledge base platform, Lithium. Since then, we have been monitoring the feedback from our users, and thus far the new platform has been received quite positively. In fact, we’ve even seen some of our longtime customers return to the forums that we haven’t heard from in quite sometime – praising the new system.

We also launched Lithium with the objective of creating a clear distinction between “Support” and “Connect“. Our intention is to have the Support page be the home for issues requiring direct Lulu team member involvement, while Connect is meant to be focused on “self-service” support with our knowledge base and community of fellow users. We have reinforced that distinction consistently within Connect, and we have our users helping to reinforce it with newer customers. In the past week, we have seen over 500 posts made to the new boards, and we continue to receive positive feedback on the changes we have implemented.

Over the coming weeks, we will continue to solicit feedback from our users, and we’ll be setting up polls to help gather that data. Please check the Connect home page to see the active polls on the right-hand side. We’ll also be looking at ways to increase activity and engagement, and we welcome any suggestions you may have.

Congratulations to the Project Team and all who supported the efforts in getting Lithium launched and off to an incredibly successful first couple weeks.

What Do St. Valentine and Book Publicity Have in Common?

In a nutshell they are both misunderstood. Poor St. Valentine–there is actually no historical evidence that his sentiments were intentionally romantic. It is reported that he healed the blind daughter of his jailor and then wrote her a note signed: “From Your Valentine.” That was his name after all; how else would he have signed it?

Just like the St. Valentine story, perceptions of the best way to promote your book are not always true. You might want to dump the idea of promoting your book and start courting the notion of promoting yourself. Let’s remember whose idea the book was: yours!

You are the best publicity tool, not the book.

It was never the Valentine’s Day card that did it for me; it was the message in the card that made me smile thinking of the sender. For fun, let’s say your book is the card and its contents are the message. The most compelling part of that idea is the author behind it, you. Think about the last few books you’ve loved. You should be able to tell me something about the authors: their history, credentials, education. Those are the things your readers will need to absorb to make the same connection with you. Once that connection is bridged, you might have a relationship that surpasses a first date, your readers will know you as the expert on the topic or a leading resource in your genre.

How does this happen? For example, if you’re an expert on ancient Rome, and have written a book about Roman saints, now would be a great time to be promoting your expertise. Think of all the newspapers, magazines, and TV shows that want to talk about the origin of Valentine’s Day! You could be their go-to person to explain the myths and little-known facts about poor misunderstood St. Valentine.

We’ll never know if St. Valentine’s intentions of romance in his note were real or not. What IS real, however, is the impact that a great publicity campaign can have on your book sales!