Articles tagged "market your book"

Survey Says…. What Matters Most

We asked 4000 of our top selling authors about their marketing plans and what they think mattered most to their success. Here’s what they had to say:

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Key Takeaways

Positioning your book and understanding your audience are key to success. Offering an attractive printed book as well as an eBook version online to generate word of mouth interest and validation via customer reviews should be your goal.

What Should You Do?

  • Prepare your book in eBook and print formats
  • Get a professionally designed cover for each format of your book
  • Focus on building reader reviews and incorporate them into your book cover, book description and website.

Additional Resources

eBook or “Real” Book: Which Should You Publish First?

Lulu Tip

If you ever need professional publishing services in a hurry, browse a list of our offerings here: http://lulu.com/services.

Lulu Exhibits 102 New Titles & Hosts NYT Bestseller at Book Expo America

Book Expo America (BEA), the largest book convention in the nation, just finished in New York City. As attendees entered the show, they were greeted with 102 Lulu books that were exhibited as part of the BEA New Title Showcase.

To celebrate our ten year anniversary as a leader in Open-Publishing, Lulu also invited three bestselling authors to attend the show, sign free signed copies of their latest titles and explain why they picked Lulu over other publishing options.

On the first day of the show, congressional candidate turned bestselling political author, Kevin Powell, signed copies of his 11th book “Barack Obama, Ronald Reagan, and the Ghost of Dr. King,” which explores modern politics and pop culture through recent events such as the tragic murder of Trayvon Martin.

Lines wrapped around the corner as numerous show attendees recognized Kevin from his appearance on MTV’s “The Real World.” Being a very charismatic and charming personality, Kevin was a big hit at the show and made a point of engaging with each person who waited in line to meet him.


David Thorne, New York Times Bestselling Author, signed copies of his new book “I’ll Go Home Then, It’s Warm and Has Chairs: The Unpublished Emails” during the second day of the show. With a very strong following, Thorne quickly signed over 250 copies of his book.

Joining other well-known blogging celebrities, Thorne also sat on the closing keynote panel for Blogworld & New Media Expo which took place in conjunction with BEA.

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