Articles tagged "market"

How to Market Your Book:Blog #1

You’ve done it – you’re a published author! Now it’s time to start reaping the benefits of all your long hours of work.

Who couldn’t use a few ideas on how to sell more books and expand readership? In the coming weeks, we’ll be sharing tips, resources and ideas designed to help you sell more books…without having to quit your day job!

Check out these two tips – try to do one of them by the end of the weekend.

Tip 1: Ratings and Reviews

Believe it or not, user ratings and reviews are powerful marketing tools. These 3rd party views of your book will influence other potential readers whether or not your book is right for them. Think of it as word-of-mouth endorsements for your book. How many times have been told by someone “you’ve got to read this book!” Adding ratings and reviews to your book page will send potential readers the same message.

Tip 2: Email Signature

How many emails do you write on a typical day? How many in a week? A month? Your email signature is a great way to promote your book to as wide of an audience as possible…without really trying. All it takes is a few minutes to set up your email signature, include a link to your book, and you’re all set. Try something subtle like “Check out my new book” with a link to your book. For a stronger approach, consider taking a 10-word excerpt from one of your reviews, then link to your book.

August Sales Contest – $2750 in Total Prize Winnings!

The August Author Sales Contest is underway and Lulu.com is offering cash prizes and additional exposure to the authors who publish the top 3 most purchased books on Lulu throughout the month of August.  To enter the sales contest, simply register using the email address associated with your Lulu account and get started promoting your book.

Registration is free and all entries must be received no later than August 31, 2010 to be eligible.

Winners and runners-up will also receive

  • Recognition and books highlighted on the contest results page
  • Highlighted in e-mail blast to Lulu authors, and in our newsletter
  • Interview highlighted in Lulu blog

Setting Realistic Goals for Marketing Your Book: Part 2 – Realistic Expectations

In a recent post, I wrote about how treating yourself as a business can positively impact the way you market your DIY book.  While changing your perspective, researching what works with other companies, and coming up with a plan that you can follow through with are all huge steps towards reaching more readers and selling more books – that’s only part of coming up with a successful marketing strategy.

By completing your book, you’ve done something remarkable.  You’ve put so much hard work and energy into, it can be difficult not to be emotionally attached to your work.  But the key now, is to take a step back and start setting realistic expectations to go along with each of above steps. Otherwise, you may become frustrated or disappointed if you don’t think your book is gaining a large enough readership as quickly as you’d like.

Market Your Book on Facebook

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Did you know Lulu has a free marketing tool that allows you to share books with your Facebook friends? Did you know that the entire process could be done in less than a minute? Here’s how…

Market Your Book on Facebook

That’s it! You’re now sharing your book with your entire Facebook network.

Promote your books on Facebook.

$150 Book Fair Coupon with the Purchase of a Publishing Pack

BookFairSvcs_BlogGraphicWhat better way to show off your newly published book than at a book fair?  Purchase any one of our publishing packages from now through March 31, and we’ll give you a coupon for $150 towards any one of our book fairs.  Most of the book fairs we offer start at $150, so you essentially can get a great promotional tool for free!

Marketing your book at a book fair is a great way to get exposure to booksellers, librarians, agents, the media, and more.  Your book is displayed at the show and is also included in the book fair catalog.  This catalog is a valuable tool that book buyers use when they’re making their annual purchases.

If you’re ready to publish and were going to use one of publishing packages anyway, why not get some extra icing on your cake?  Not only will we help with editing, formatting, cover design, and ISBN distribution, with our book fair offer you’ll get a great marketing push as you introduce your work to the market.

This promotion cannot be combined with any other offer or discount. Author is responsible for cost of shipping 2 books to be displayed at the book fair. The $150 coupon is applied toward a book fair service, but may not cover the entire cost of the book fair. When selecting a book fair, the publisher should consider the time it will take to go through the pre-publishing process.