Marketing Tips

How to Google: Get Found Online or Get Left Behind

12 min read  The Google search bar has become iconic in the online world. Other search services exist (Bing, DuckDuckGo, etc…), but Google has eclipsed all of these with their powerful and ever-evolving search algorithms and machine learning. What Google has effectively… Continue Reading →

How Authors Can Build Their Marketing Presence Online

4 min readWant to be a successful author in the 21st century? You have to be online. It goes beyond a suggestion into the territory of necessity. But how do you strengthen your online presence so you can be sure the greatest… Continue Reading →

Beating the “Bookstore Blues”: 5 Tips for Getting Your Book into Bookstores

3 min readYou’ve written your first book, or maybe it’s your 20th one; no matter. You want people to read it – that is, other than friends and family – and you want it in bookstores, but you don’t know how to… Continue Reading →

Email Marketing 101: Making the Most of Seasonal Sales

2 min readLet’s try out a few seasonal metaphors for your email marketing efforts… Stuff your readers’ stockings with email! Deck the halls with deals on eBooks! Pass the turkey and mashed potatoes… and… strategically develop an email marketing plan that takes… Continue Reading →

Self-Publishing Book Expo Recap

3 min readThis past weekend, Lulu.com was proud to once again be a sponsor of the Self-Publishing Book Expo (SPBE), which is now in its sixth year and was held in New York City. Originally created for authors considering self-publishing as an… Continue Reading →

You Can’t Judge a Book By Its Cover. But….

2 min readWe’ve all heard the old idiom, “You can’t judge a book by its cover.” And that’s totally right — judging something based on a first glance often leads to false impressions and close-mindedness. However, covers, even in the age of… Continue Reading →

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