Articles tagged "Marketing your book"

Join Lulu’s new crowdfunding page

Screen Shot 2014-05-15 at 1.08.17 PMNeed funding? Crowdfund Your Book With Lulu and Pubslush

Crowdfunding, not only presents a unique opportunity for authors to raise funds for their projects, it also can help to collect preorders, market your book before publication, and build and engage with your audience. Even if you may not need money for publishing, a crowdfunding campaign may be a beneficial option for you.

Lulu is now offering authors the opportunity to crowdfund through the Lulu Crowdfunding Page, powered by Pubslush.

Why crowdfund your book?

  • Raise funds. One of the most obvious benefits of crowdfunding is that it allows authors to raise funds for their publishing costs. Producing a quality book is essential to stand out in the book market, but can get pricey. Crowdfunding helps authors to mitigate the financial risk and burden of publishing.
  • Collect preorders. Reward based crowdfunding allows authors to create rewards that supporters receive in return for their financial pledge. The most obvious reward is, of course, the author’s upcoming book. The reward model gives authors the opportunity to collect preorders from a broad network. Who doesn’t want to start selling books before publication?
  • Drive traffic to your book before publication. Marketing efforts need to start well before a manuscript is published, but it’s difficult to talk about a book that hasn’t come out yet. A crowdfunding campaign provides authors with a landing page to drive traffic to that encapsulates them as an author and their upcoming book. Marketing before publication just became easier.
  • Screen Shot 2014-05-15 at 1.03.32 PMBuild a lasting connection with your readers. Authors are often left in the dark as to who actually purchases their book when it’s bought on popular marketplaces. With a crowdfunding campaign, authors have complete access to their supporters. Every successful campaign receives advanced market analytics to better understand their audience. Additionally, campaign supporters have more access to authors with the ability to provide feedback and build buzz around the book that can be used for future promotional efforts.
  • Share readership with other Lulu writers. Your campaign will gain visibility to other Lulu writers and their readers. As the Lulu.com community grows, so will the number of possible supporters for your campaign.
  • Continuous discoverability. Successful campaigns will live forever on Pubslush and the Lulu Partner Page. Once an author publishes, they can add the links to where their book is being sold to their project page. This will continue to drive traffic to the sales of their book post-campaign.
  • Risk free. There’s no fee to start a campaign. Pubslush only takes a 4% platform fee at the end of every successful campaign. This process is completely contract free J
  • Personalized Service. The Pubslush team provides personalized service to all authors on Lulu.com’s Crowdfunding Page. Have the power of the pros on your side for your crowdfunding campaign.

To get started, sign up at Pubslush using the promo code Lulu to receive The Guide: Tips To Successful Crowdfunding and join the Lulu Community today!!

Google+ & Authors (do I really have to join this?)

I read an article on Mashable.com a few weeks back where writer Nova Spivack states “welcome to ‘Sharepocalypse,’ a new era of social network insanity.” According to Spivack, Sharepocalypse takes place when “hundreds (if not thousands) of online friends share content with us across various social networks, culminating in massive information overload.” It can seem extremely daunting trying to keep up to speed with all these social sharing sites. But as self-published authors looking to market our books, we rely on them. The problem is … as writers, we are busy people. We don’t always have the time to just start a new online profile, or a second, or a third, etc …

Chances are, you’ve heard of The Google+ project – Google’s cloud-based tool to help “make sharing on the web more like sharing in real life.” If you’re like me, you may have received an invite from a friend but your indifference has yet to give way to the societal pressures to join. In reality, you probably just want someone to tell you if it’s worth it or not. The good news is … I am here to be that somebody. Let me give you some cliff notes on Google+.

NO NEED TO RUSH
First and foremost, there is not a huge rush to join.  Unlike Domain names and Twitter handles where you have the potential for “
name squatting,” Google+ profiles consist of unique 21 character numbers that then need to be put into a URL shortner – http://www.gplus.to/.  So unless you crave being an early adopter of these types of things or have a certain affinity to a 21 digit number, there is no need to rush in to secure your spot on Google+.

KNOW YOUR AUDIENCE
If you have time, I recommend reading the following article “
How Authors, Bloggers and Journalists can use Google Plus?”  In it, the author rightfully points out that “most of the early adopters of the site have been techies, social media marketers, and bloggers.”  If you are a tech writer, then chances are you are already on Google+.  For the rest of us, it may still be a while before many of our readers set-up a profile (if ever).

GOT GMAIL?
Currently, I think Google+ is only worth it to Authors that already have
GMail accounts and lots of readers in their contacts.  Because your Google+ profile is tied to your GMail account, the minute you log-in, you have access to your contacts in ways once only restricted to email.   The only caveat is that many of your contacts will not have Google+ accounts, so you’ll need to send them invites to join.

WRITING WORKSHOPS AND BOOK GROUPS
Google+ has two features that could be very helpful to Authors: “Circles” and “Hangouts.”  When you join Google+, you can create customized circles of your contacts.   You could easily create one for your readers and provide them with updates, savings coupons, and preview chapters of your book.  The second feature that is pretty cool is Hangouts.  Hangouts is a video conference tool similar to
WebEx or GoToMeeting® — that’s free!  You are limited to 10 participants and can’t use it with mobile devices.  With that said, you could easily use the tool for web-based writing workshops, book readings, or just a good old book group. DukeReads has been doing something similar to this for 5 years now which you may want to check out.  In short, Google+ Hangouts allows you to do cheap, but small, virtual book clubs.

CONCLUSION
I intentionally kept the above list very short.  We live in an era of information overload and you probably just skimmed over this post anyways, which is fine.  When bombarded with information, our time and attention are our most important assets.  If you need more information on Google+, check out
Chris Brogan’s list of 50 points you should know about the tool.

My summary of Google+ is as follows.  As self-published authors, we should be promoting our work using as many different free services as possible.  Google+ has some tools that can be beneficial to authors with strong followings, but you may want to wait until more people join.  For now, there is no immediate need to rush in.  Don’t feel you need to subcome to the pressures of social sharing.  Join Google+ if and when you think you need to …

 

Marketing Your Book with Promotional Materials

Looking for a way to keep excitement of your book going after a speaking event? Bringing along printed marketing collateral is a great (and inexpensive) way to reinforce your message, and promote your book.

Here are a few ideas to include for your printed collateral:

  • Your book cover should be prevalent
  • Mention your book title several times throughout the page
  • Point out where your book can be purchased
  • Highlight a short review or quote made about the book
  • Consider a special offer
    • Example: Link to a free chapter eBook preview
  • Encourage readers to visit your site, sign up for your newsletters and your Facebook and Twitter pages

If you’ve collected contact information from your audience, be sure to write them a note of thanks. A little follow up can go a long way in keeping the momentum of your great event going!

Need extra help? Lulu now offers a paid service where you can purchase promotional materials including: posters, bookmarks, postcards, and business cards.

Lulu Promotional Material

How does the process work? Once this service is purchased, you will provide us with the front cover image of the book as a high resolution JPEG or PDF. We’ll also need additional information about your book, such as a back cover description or a quote from the book which can be placed on the print piece. This should be enticing and give your reader a glimpse into the book. Be sure to provide enough information to catch their attention and leave them wanting more.

Click here to read more about Lulu’s new promotional materials service.