Pinterest is a new social media networking site that lets you pin up images to a virtual cork board that you can share with your friends. The site has gained popularity in record time and can be a great tool to help you sell more books.
What makes the site addictive is that it makes it so easy to find images that are inspirational, beautiful, funny, touching, awe-inspiring and creative. This makes it the perfect place for photographers to come for inspiration and also to share their own sources of inspiration. Note: I said find and share sources of inspiration – NOT use this as another place to plaster your own content. Like with any social network, the relationships are founded on two-way interactions and the sharing of valuable resources and knowledge. Ensure you have this foundation before you start to market your own products. Once you’ve established a loyal and engaged network, then you can begin to promote your own products here, but do so sparingly. These efforts will have a much more significant impact on sales if they do not overwhelm and bombard your audience.
In an article called How To Market Your Consumer-Based Business On Pinterest, author Kelsey Jones provides impressive stats about the growth of Pinterest. She also links to several brands that are using the site well for marketing purposes.
Get creative and give the site a try. It has great potential for all creators, but we wanted to specifically call out the obvious fit for people who create their own photo books. For example, I just did a quick search on Lulu for books on photography and came across Photography by Virginia Perry-Unger, which has beautiful images that I would definitely pause to examine if I saw them posted on Pinterest.
If you’ve got other helpful tips for using Pinterest, we’d love to see them in the comment section here. We’d also love to connect with you on our Lulu Pinterest Page.