Why? Because more of them are finding the remarkable works of Lulu authors.
Back in April we expanded the Lulu Marketplace with more than 700,000 traditionally published titles (including works from John Grisham) to bring a bigger audience to Lulu.com. As I explained then, the goal of this and other initiatives we have underway is to help our authors sell more while introducing buyers to a bigger and better world of content.
Some early numbers since we expanded the selection of books available on Lulu.com show the strategy is working:
- Sales of titles by Lulu authors have increased 14% in the days since we added the additional selection compared with the prior period.
- That’s due, in part, to that fact that readers are spending more time browsing our site. We’ve seen a 25% increase in page views of Lulu content since we added the traditionally published titles.
- About 50% of these buyers of traditionally published books are completely new to Lulu.
- This new and expanding audience benefits Lulu authors, because 60% of the customers who bought a traditionally published title also bought a book penned by a Lulu author.
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