On Lulu’s blog there’s been a lot of talk about the “how” of marketing (Pinterest, Blogging, Twitter, writing a press release, video chat, etc.) but little focus on the “when,” which is an equally important component of a successful book marketing campaign.
Here are some general guidelines you can follow compiled in a simple marketing timeline to help you plan:
10–12 weeks out: Do your research. Find appropriate blogs and media outlets that might want to review your book and compile a list of media contacts. Come up with a list of friends who can help spread the announcement of your publication and ask each one personally for support. When you reach out to contacts, offer them a free copy of your book and ask for pre-publication quotes to be used in your book’s detail page at various online retailers.
*Expert tip: Make the first chapter of your book available for free for anyone who might want to review your book or include it in a news article. You can do this by creating a free eBook on Lulu.com that includes just the first chapter of your book as well as contact details for press inquiries.
8–10 weeks out: Draft your press release and any announcement emails you’re planning on sending out.