Articles tagged "moms"

Last Day To Enter To Win Family Photo Contest

It’s the final day to submit photos to Lulu’s Family Photos for the Holidays contest to win a Canon Rebel T3i Camera (worth $650), 2 Google Nexus 7 Tablets, Target gift cards and Lulu bucks. After peaking at the submissions that have come in so far, we have to admit we’ve had a few “aaaawwwwww!!!” moments that make us all want to rush to the phone and call our relatives to remind them that we love them and miss them.

This whole contest idea got started when a fellow Lunatic made a photo book of her son’s Little League pictures as a gift for his coach. You really realize the power of a photograph when you see a big burly guy like him tear up as he leafs through the pages.

Grandparents in Revolt & The Lulu Contest to Give ’em What They Want

If you’re a mom or dad, you answer to a lot of different bosses — chief among them, the grandparents. And that group often isn’t shy about sharing suggestions and directives.

In a new national poll commissioned by Lulu, 96 percent of grandparents told us that family togetherness makes for happy holidays, and 90 percent said that they long for more time with their grandkids. But with families scattered every which way and gas prices high, is togetherness too much to ask for?

To avert a national crisis, Lulu launches our first ever Family Photos for the Holidays contest. Even if you can’t be together in person, you can still get face time through photos.

How To Market Children’s Books

Marketing is usually pretty cut-and-dry. You have an audience you’re trying to reach, and you do what you can to reach them. But what if you have a whole segment of people whose attention you want but that don’t have any buying power? Well, that’s a whole different ballgame.

Marketing to kids is made more difficult by the fact that you have to appease not one but two people: the child and the parent. Because of this two-pronged approach, marketing kid’s books can be tricky. So here are some handy tips to consider:

Mind the law: The laws around Internet marketing toward children under the age of 13 are very clear and very strict. Make sure you familiarize yourself well with the COPPA (Children’s Online Privacy Protection Act) laws before you do any contests, giveaways, or other promotions targeting children online.

Build a Robust Website: All authors could benefit from a good website, and children’s book authors are no exception. Make it easy for parents and educators to know if your book is appropriate for a child by outlining the book’s story and themes, providing your bio, and surfacing any quotes from other authors, teachers, or librarians. Additionally, consider putting up downloadable activities, or a reading group guide, that teachers can use in their classroom. Here is a great example: TraceyJaneSmith.com.