Articles tagged "new"

Sunsetting Some Lesser Used Lulu Products

Lulu’s mission has been, and continues to be, to help our authors sell more books.   Our continuing growth and success allow us to roll out ever more useful products and services, like our Open Publishing APIs, that help our customers gain even more traction for their works, in more markets around the world.

In order to add great new services we need to retire those products and services that have not proven to be as popular with our community of customers as we thought they might be when we launched them.

Specifically, this means we will no longer be offering CDs, DVDs, brochures, images, or digital files for sale on Lulu.com.

While we still see the value in these types of content, and greatly appreciate our creators’ contribution of these products to the Lulu catalogue over the years, these products will be phased out over the next few months.  We will reach out to the Lulu creators who have relied on these services with advice and recommendations for their products, to minimize any inconvenience this change may cause for them or their customers.  If you have ever used one of these services you can expect to hear from us shortly.

In our mission to provide the world’s first, and best, open-publishing platform, we are committed to empowering a new generation of creators to publish and sell their content anywhere, anytime. Through our growing network of retail distributors, open publishing APIs, and partnerships, we are building Lulu into a one-stop shop for authors, publishers, developers, and businesses alike.

Cheers,

Bob

What is a Book?

In the past, publishing was a closed system with countless barriers of entry an author had to overcome before they could see their work made public.

Lulu empowers a new generation of authors to bring their knowledge and expertise to their customers easier than ever before. With the advent of eBooks and print on demand technology, the question begging to be answered is: “What is a book?”

Watch our video below to find out:

iPad 2 Means More Readers for You

We love technology at Lulu, especially technology that helps our authors reach more readers.

Today, Apple is set to unveil the new iPad after the first version shattered sales records (15 million units sold in 2010) and introduced a new retail channel, the iBookstore, for authors to distribute their eBooks through.

Last year, eBooks accounted for $263 million of total trade book sales, which represents a 193% increase from 2009 according to the Association of American Publishers. As readers continue to find new ways to discover and purchase content, any author would do well to provide their work in as many formats and on as many devices as possible because you never know how your next biggest fan may discover your work.  As speculation builds over new iPad features, more eyes are turning towards the device, which opens up even greater opportunities for authors to expand their readership across millions of people.

In recent posts, we’ve shown you how to get your Lulu published eBook into the iBookstore and onto the iPad and we know how eager you are to see your books out in the world. That’s why we’re happy to help you distribute your remarkable works through our growing network of retail partners. Keep in mind too, that authors are always able to publish and sell their books immediately to the 2.5 million unique customers in the Lulu Marketplace for free, either electronically or in print. Lulu continues to help you bring your knowledge and expertise to your customers more easily than every before. We look forward to your continued success with Lulu and our retail partners.

“…And You Look Like One Too.” Celebrate Lulu’s Birthday!

Close your eyes and make a wish, because today is Lulu’s birthday!

That’s right, Lulu is officially nine years old and we want you to help us celebrate.

I’m sure you’ve seen the banners around the site for 20% off any order (Coupon code: HAPPY) and for 25% off a bulk order of 500 books or more (Coupon code: BIRTHDAY), but while we were pulling out the party hats and putting up the streamers, we decided to extend the sale – just for our big day.

Lulu started back in 2002, after our CEO and Founder Bob Young experienced his own frustrations with publishing his book Under the Radar. Having founded open-source software company Red Hat in the past, Bob thought of ways he could apply to the open-source mentality to publishing, thus Lulu, and our our new model of open-publishing, was born.

Nine years later, we’ve helped over 1 million creators in over 200 countries and territories publish their works and gain equal footing in the industry.

So take a big breath and help us blow out our candles because it wouldn’t be a Lulu birthday without you – our remarkable customers.

Market Your Prose Like the Pros with the New Discount Manager

This week we released a powerful new tool to help authors sell more books in their most profitable sales channel — Lulu.com.   The new Discount Manager gives you the ability to set discounts on your books across our site, either in the publishing wizard or directly from the “My Lulu” dashboard.

With this tool (learn more about it here) you set your book’s list price as you always have and then set a discount to that list price to be shown alongside the list price.  This is a powerful combination employed by marketers in all kinds of industries to successfully attract buyers.

How to Use the New Author Discount Manager

One of the features Lulu authors most frequently ask for is the ability to offer books at a discounted price.  Lulu has listened, and today we have released the new Lulu Discount Manager. Now our authors are free to take a percentage off the list price of their books in the Lulu Marketplace. It is a great way to gain new readers for your works and reward your loyal fans. And with the holiday season just around the corner, now is the perfect time to offer your readers a special deal. I’m sure you’re anxious to start using this great new feature, so here are some tips for how you can easily start setting discounts for your works with the new Lulu Discount Manager.

Photo Book Buzz

Well, summer has officially been over for a few weeks and the leaves are all starting to change colors. Indeed, the holiday season is fast approaching and it is a great time to start thinking about gift ideas so you’re not so caught up in the holiday rush later on.

One suggestion that’s sure to make you the family favorite and winner of this holiday season is a Lulu photo book. And in a recent issue of the prestigious UK photography magazine, Digital Photographer, Lulu’s photo book services received a 9 out of 10 rating. We were thrilled to see all the nice things they had to say about us. And I thought I’d share their review below.

Be sure to pick up a copy of Digital Photographer Magazine at your local news stand and check out all of Lulu’s great photo book offerings that are perfect for everything from a gift to go on grandma’s coffee table to a professional portfolio of your shots.

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