Articles tagged "Nook"

Top 3 Ways to Ensure Self-Publishing Success

Yes you canContributed by Dan Dillon, Lulu Director of Product Marketing

I recently had the pleasure to co-present a webinar with Bowker on Self-Publishing: Your Path to Success. Ralph Coviello, publisher relations manager at Bowker, shared copious insights into how the self-publishing landscape has taken shape over the past few years, as well as how it may continue to evolve. From all the great observations and advice, I’ve distilled the three most important lessons to be gleaned for your success in self-publishing.

1. Publish in multiple formats
It stands to reason that the more products you have to sell, the more money you’re able to make. Books are no exception. Authors who offer multiple formats of their books sell up to four times more than authors who offer their readers only a single format. To capitalize on this, make your titles available as a softcover, hardcover and an ebook. Readers across all age groups are reading print, so there’s no predicting what format individual book buyers may prefer. have ready whatever they may want.

2. Channel surf
Just as it stands to reason that the more products you have to offer, the more you’re likely to sell – the more places you make them available, the more you’ll be able to sell. Get your books into as many online retail channels as possible. The ones that will likely have the greatest impact on your print book sales are Amazon and Barnes & Noble. For ebooks, you’ll want to make your titles available on the Kindle, iBookstore, NOOK and Kobo, at a minimum. Happily, you can get all of your books into these channels — and many more — with Lulu.com. For free.

3. Press releases are very popular
This is a double-edged sword. Yes, press releases are a valuable tool for building awareness about your book, and you can reach the same journalists who the Big 6 publishers talk to. Yes, there is a ton of news out in the world and it takes a lot to get your story heard. The lesson here? Targeting the information in your press release is critical, and targeting the people you send it to is also key.

View the complete webinar, and let us know in the comments what’s worked for you to drive book sales. You can also page through the webinar deck on Slideshare.

Worldreader delivers with mobile phones and eBooks

When we think of an ideal e-reader, we tend to visualize something like the Nook or Kindle or iPad — a device that has the dimensions, but not necessarily the heft of a book. Most us probably don’t think of our cell phones.

iPhones screens have remained relatively small and don’t lend themselves to sustained reading. While the Samsung Galaxy screen is big for a phone, it still doesn’t compare to the ease of reading on a tablet or Kindle. It might seem less than ideal for us, but for awhole sector of the world’s readers, cellular phones are now the central medium for reading eBooks.

In developing countries, where landlines have been skipped entirely and millions of people have directly adopted cell phones as their main interaction with technology,  eBooks are now being read in massive amounts on older, smaller phones that run off of a 2G wireless connection. The non-profit organization Worldreader, which used to just distribute Kindles to children in Africa, has now begun a mobile application where anyone with a mobile phone can access up to 1,400 eBooks for free.

Susan Moody, Worldreader’s director of marketing and communications, told the website Mashable that, ”Feature phones are omnipresent in the developing world. They’re people’s lifelines; they’re where they get their access to payments and the Internet.”

Worldreader takes advantage of Creative Commons licenses to make available classic children’s books like Nancy Drew and Black Beauty. They also partner with larger publishers to offer such all-time favorites as Matilda and the Magic Tree House series. In addition, they offer a good amount of Africa-centric literature. Taking advantage of existing technological infrastructure to get kids hooked on reading is a wonderful idea, even if it puts eBooks on some unfamiliar territory.

Through the project, Worldreader has found some interesting (but somewhat predictable trends) — young women read a lot, and Romance is the most popular genre.

eBooks, often heralded as the end of publishing as we know it, continue to fight against that idea by introducing great works to even more readers everyday, readers who will search for even more books.

Would you ever read on a small cell phone screen with a slow 2G connection? Have you? What other ways can eBooks continue to reach out?

Image courtesy of WorldReader

Congratulations Earth Day Contest Winners!

Congratulations to the winners of our Earth Day Contest! Lulu is proud to partner with Eco-Libris to plant over 500 trees in honor of each author who entered the contest. Winners were based on most print sales on submitted titles from April 18-April 25.

First place winner Melanie Potock, author of Happy Mealtimes with Happy Kids: How to Teach Your Child About the Joy of Food!, wins a NOOK and a $475 Marketing Consultation.

“Melanie Potock, MA, CCC-SLP is a certified speech language pathologist who has specialized for over 12 years in helping children love a variety of food. Her practice focuses on the family and teaching the fundamentals of parenting in the kitchen. Mel wrote this book in the same manner that she works with families; with an open heart and a touch of humor. Raising an adventurous eater is meant to be fun. Enjoy the journey!” -Happy Mealtimes with Happy Kids: How to Teach Your Child About the Joy of Food!

We had a tie for second place and will award a $350 Clarion Book Review to: Jim Galvanek, author of The Ironman’s Guide To Cancer Survival and David Thorne, author of I’ll Go Home Then, It’s Warm and Has Chairs.

“Jim Galvanek was a 27-year-old architect when he was diagnosed with chronic myelogenous leukemia (CML) in 1998. At the time, the only reliable treatment was a bone marrow transplant, which required that his entire blood and immune system be destroyed and replaced with that from a donor. Galvanek spent over a month in hospital and more than a year recuperating before returning to work. Galvanek’s body accepted the transplant and he made a full recovery. But something in his life seemed incomplete. He eventually set his sights on the Ironman triathlon, a feat of endurance that includes a 2.4-mile swim, 112-mile bike ride, and full marathon. Galvanek successfully completed his first Ironman in 2008 to celebrate the ten-year anniversary of his bone marrow transplant. He has since competed in numerous triathlons and other endurance events, raising over $250,000 in support of blood cancer research.”-The Ironman’s Guide To Cancer Survival

“All new, never before published material from the author of The Internet is a Playground. New emails, new articles, new exclusive content. Featuring more than 233 pages of brand-spanking-new material, I’ll Go Home Then, It’s Warm and Has Chairs is the second book by author David Thorne.” -I’ll Go Home Then, It’s Warm and Has Chairs

For more on how Lulu supports sustainability through Print-On-Demand, check out our blog post here: Saving Mother Earth by Using Print-On-Demand.

 

Lulu Limerick Contest Winners

First we want to thank everyone who entered the Lulu Limerick contest. We were blown away by the 240 entries, and we had a blast reading through them. You all have got great spirit and wit, and we’re so glad you shared that with us and your fellow writers. We highly recommend checking out all the entries if you’re looking for some good reads. We will contact the winners directly via e-mail to follow up about prizes. Congrats!

So without further ado
We’ll list you the few
Who stood out the most
Go on and boast
You passed the judges’ review

First Place:

A tongue-tied young man from Killarney,
Got advice from a silver-tongued carney:
“All the glibness you seek
Is the stone’s mystique
You’ll be gifted with gab by the Blarney”

by: Susan Koefod

Second Place:

Been working in comics for years,
and digital gives me some fears!
It’s paper I love,
it’s all I think of…
But I want to keep up with my peers!

by: Rusty Gilligan

Honorable Mentions:

Clean limericks just don’t make the cut
So give me a limerick with smut
‘Cause the naughtier blokes
With their off-color jokes
Always make this old lass bust a gut
by: Mrs. M

Lulu Short Story Contest Homestretch

What a month it has been.

As NaNoWriMo and the Lulu Short Story Contest come to a close – we’ve been thrilled by the hundreds and hundreds of responses we’ve gotten from authors of all ages and genres who couldn’t resist the chance to share their creativity and who found out just how easy it can be to publish an eBook.

We’re not done yet though.  The official cutoff date for the contest is Dec. 1st, so there is still time to submit a story of your own and enter to win $1000, a NOOK™, free publicity, and a professional review of your story in Shelf Unbound Magazine.

We’ve been getting a lot of questions too.  Mainly from authors who just want to be sure they have entered their story correctly.  Remember, once you’ve published your short story as an eBook with our EPUB Converter, to copy and paste your story’s web address on our Survey Monkey form.  Once you click submit on Survey Monkey, you’ll be taken to a “thank you” page with a 20% off coupon on it – good for your next purchase on Lulu.  We may need to tweak your submission too in order to get it to pass the validation requirements set by retailers like the iBookstoreSM. You still keep the copyright though and we will only change the formatting – not the content itself.

Once Dec. 1st hits, we’ll gather all contest submissions and our panel of judges will fire up the coffee pots, pull out the reading glasses, and get to work reading all your remarkable entries.  We’ll announce the first, second, and third place winners mid-December.

So keep that creativity coming – you still have till Thursday.  You can do 600 words in no time!

 

From the Vault: Giving it Away – How Previews May Help You Sell

This post was originally put up back in February 2008,  but a lot of the advice rings true today. With so many new e-devices popping up on the market, readers are finding more and more ways to discover and purchase content. Offering a free downloadable preview is a great way to help a reader make the decision to push the “purchase” button. Enjoy the original post below:

I tend to come across a lot of material on the site because of my job. Sometimes, it’s because I’m looking for something to buy, other times I am checking out whether it’s in violation of our membership agreement, and still others I am looking for content to highlight. Regardless of the reason, I am often surprised by how much of it lacks a preview.

According to Chris Anderson, author of the “Long Tail“, on average, 500 copies of a book are sold per year. For a self-published author, selling 500 copies in a year is considered a huge success, but how do you get 500 people to buy your book when most of them haven’t ever heard of you? The simple answer is to let them read it.