Articles tagged "online"

Mozilla Popcorn for Online Video

As Mozilla’s Ryan Merkley points out in his TED talk, the nature of video on the web hasn’t changed much over the past few years. Besides a higher resolution and faster streaming times, videos remain static and non-interactive. Even books, with the advent of interactive eBooks, have found ways to become interactive and use the full resources of the Internet. But with a new product called Mozilla Popcorn, that might all change. Popcorn allows content creators to adorn videos with links, and other media, like maps or a photo stream, to create a full-content experience. The interface is simple, and the product itself, in keeping with Mozilla’s open-source principles, is free.

As content creators, writers are constantly looking for ways to promote their own work. While book trailers are popular, they often fail to capture the artifice of the novel they are producing or match the quality that other media outlets offer. Popcorn allows writers to promote their books by interlacing an online video with links to text, illustrations, and even the link to buy the book itself.

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The Best Web Resources for Authors (Part 2)

In an earlier blog post we went over some of the Internet’s best sites for the latest on publishing, finding a critique buddy or group, and even writing prompts. But that’s of course not all the Web has to offer. Here are a few others you might want to check out:

Mashable: Think you know social media? Think again. This self-proclaimed “largest independent news source dedicated to covering digital culture, social media and technology” features helpful articles on what’s trending (hint: keep checking to see if there’s a PR opportunity for your book); the latest must-have apps; and the marketing campaigns that have caught their expert’s eyes. If you’re looking to find out who’s showing off their stuff right, visit Mashable and learn from the best.

Seth Godin’s Blog: Seth Godin is a marketer extraordinaire. No, really. Just ask American Way magazine, which called him “America’s Best Marketer.” How did he earn such a title? Well, in addition to publishing 14 books (now available in 30 languages), he’s also founded dozens of companies. Although he admits that some failed, his latest–, a platform for publishing original, user-crafted lifestyle content on single topic pages–averages 13.1M U.S. visitors per month and 27M worldwide. In short, listen to his thoughts on “the circles of marketing,” taking risks, and, well, anything else.

The Coalition of Independent Authors: Speaking of those risks Mr. Godin talks about, if you’ve published (whether independently or not) you’ve taken the biggest one a creative type can.

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Focus: Netiquette – The Art of Poise Online

In the tradition of all Good Southern Grandmothers (GSG), my piano teacher forced me into an etiquette lesson once a week, every week, for twelve years. The fact that I was there for piano lessons and that she was not actually my grandmother did not matter a bit. She was a GSG and so all of her students were hauled kicking and screaming into her school of elegant manners. (Later we learned that the proper way to decline is “No thank you, ma’am.” not that it would have made a difference.)

Over the years I learned everything from posture and poise, to setting a table and serving punch, to writing timely and thoughtful thank you notes. (I also learned how to play the piano, but that’s another blog post.) But recently I have found an etiquette void- The Internet. Blogs, email, messaging, forums… they are all so informal and deliciously anonymous. It is easy to forget your manners, or heaven forbid not know what the manners are at all!!

Fortunately, Lulu is here to help you fill in the gaps where Emily Post and GSG left off.


If all else fails, treat people how you would like to be treated, and do not behave any worse online than you would in person. You’ll be just fine.

Happy reading, and remember – as all GSG will tell you- the point of manners is not to give you mindless rules, but to make everyone else around you as welcome and comfortable as possible.