Articles tagged "open publishing"

by Allison
August 31, 2011
Comments (1)

Which Distribution Channels are Right for You?

In Lulu Blog, Tips and Tricks — Tagged: , , , , , , , , , , , ,

Lulu offers so many great options for getting your book out in the world, how do you know which ones are right for you?

With both print and eBook distribution, you have the option of selling on Lulu only or through one of Lulu’s retail partners. It is important to note that our partners do have certain requirements for distribution. If your book does not meet these requirements, you can still sell it on the Lulu Marketplace. Selling on Lulu is a great option if you have a specialized market that you can send right to Lulu.  Lulu-only distribution is perfect for projects like school fundraisers, church cookbooks, family genealogies, etc.  Lulu only distribution also works if you’re just starting out and getting a feel for how to market and sell your book.

Print books can also be sold through two additional channels using extendedREACH, which is a free service, or GlobalREACH at a cost of $75. ExtendedREACH gets your book on Amazon.com only, whereas GlobalREACH will get your book on Amazon.com, Barnesandnoble.com, and in Ingram’s database.

ExtendedREACH is free, so if your book meets all distribution requirements  – go for it! It will get your book in an additional location for some extra visibility.

GlobalREACH may be a little extra, but it’s worth every penny. With a listing in Ingram’s database, bookstores will be able to order the book if it is requested. If you have an eBook version of your book, you can have both your print and eBook version listed on barnesandnoble.com.

Through our eBook distribution channels, you can distribute to Lulu, the iBookstore (SM), and Barnes and Noble’s NOOK.  Both of these channels are excellent places for your eBook to be seen – and read! Learn more by visiting our new eBook landing page.

by Allison
August 26, 2011
No Comments

How to Make a Professional Portfolio on Lulu

In How to Publish, Howto, Lulu Blog — Tagged: , , , , , , , , ,

Whether you’re a writer, a designer, an artist, or any other professional, a knock-out portfolio using Lulu’s publishing wizard can help you stand out from the crowd and land your dream job.

To create a portfolio, first gather all your most remarkable work.  Then, compile it into one PDF or Word document and publish it through our wizard.  That’s it!

What happens if you have something worth adding to your portfolio after you publish? Simply add your new work to the original file, and revise your project.

Things to remember:

  • Include your resume in the front of your portfolio. This way, you don’t risk having two separate pieces accidentally get separated. Future employers can quickly refer to the first page to get your employment history and contact information.

 

  • Personal branding is important! Creating a portfolio with a cohesive design that represents you makes you more memorable.

 

 

  • If you don’t want your portfolio to be sold to anyone but you, set it on private access in your project page.

 

  • Keep a copy with you and extra copies on hand. You never know when you’ll meet someone who’ll want to see your work.

 

by AJ
August 23, 2011
Comments (16)

Earn More. 90% Revenue for a Limited Time.

In Lulu Blog, Promotions — Tagged: , , , , , , , , , , , , , , , , , , ,

If this holiday season is anything like last year’s, then a lot of people can expect to find an e-reader or tablet from Santa under their trees – 17 million to be exact.  That’s a ho-ho-whole lot of new readers who’ll be itching to fill their digital shelves with new books, so why not make your eBook one of them?

Still on the fence? Well, we’re decking the halls early at Lulu this year and slashing our industry-best 80/20 revenue split on eBooks so you can reach more readers, sell more books,
and earn even more revenue this holiday than
ever before – tis the season right?

For a limited time, all creators publishing new eBook projects will receive 90 percent of the revenue from those projects through January 31st, 2012.

In an industry where most companies work off a 70/30 split or more, we take pride in being a publishing solution built entirely towards author success and freedom.  We want you to be able to share your stories and ideas with the world and, more importantly, make money while you do it.  You pick the price.  You keep the profit.  Just like it should be.

So spread some joy this holiday season by publishing an eBook.  You can sell it to all those folks who got a shiny new iPad® or Barnes & Noble’s NOOK and your tree won’t be the only green you see.

FAQs:

Q: What is a new Publication?

A: New publications are defined as a new project in your “My Lulu” account with a new ISBN.  This also applies to any conversion of an existing print title into an eBook.

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by AJ
August 4, 2011
Comments (3)

Learn How to Publish an eBook with our New eBook Page

In Lulu Blog, Lulu News, Tips and Tricks — Tagged: , , , , , , , , , , , , , , ,

If you’ve been poking around the site in the past couple weeks, you’ve probably noticed a big addition. We’ve rolled out our new eBook landing page (pictured below) – your launchpad for reaching a whole new market of readers and selling more books.

eBooks keep gaining in popularity. Readers just can’t resist the competitive pricing many eBooks bring or the convenience of carrying around entire libraries of their favorite titles wherever they go. eBook sales have grown 80% at Lulu alone and we want to make sure we’re doing everything we can to help your books grace the digital pages of your favorite devices and platforms.

Our new eBook page is where you’ll find answers to all sorts of frequently asked eBook questions like what’s the difference between different eBook formats, what’s this “metadata” term mean and why is it so important, and you can learn what your eBooks will need to get into tip top shape for your readers. You can also download our handy new eBook Distribution Guidelines that’ll save you lots of headaches when it comes time to sell through other retail channels.

We’ll keep updating our eBook page with the latest in eBook news and opportunities, so be sure to keep checking back, and as always – happy publishing.

by AJ
August 3, 2011
Comments (3)

How to Publish a Book the Modern Way

In How to Publish, Lulu Blog — Tagged: , , , , , , , , , , , , , , ,

In the past, publishing a book was a closed system, reserved for an elite few.  We all have ideas and expertise, but not all of us had the means or opportunity to share our knowledge and sell our works. Today, there is a new way to publish and sell content for authors, businesses, and traditional publishers alike – absolutely free.  Whether you’re out to make a mint, or just share an idea, Lulu is providing publishers with more options and authors with more freedom.