Articles tagged "open publishing"

Grandparents in Revolt & The Lulu Contest to Give ’em What They Want

If you’re a mom or dad, you answer to a lot of different bosses — chief among them, the grandparents. And that group often isn’t shy about sharing suggestions and directives.

In a new national poll commissioned by Lulu, 96 percent of grandparents told us that family togetherness makes for happy holidays, and 90 percent said that they long for more time with their grandkids. But with families scattered every which way and gas prices high, is togetherness too much to ask for?

To avert a national crisis, Lulu launches our first ever Family Photos for the Holidays contest. Even if you can’t be together in person, you can still get face time through photos.

Lulu Exhibits 102 New Titles & Hosts NYT Bestseller at Book Expo America

Book Expo America (BEA), the largest book convention in the nation, just finished in New York City. As attendees entered the show, they were greeted with 102 Lulu books that were exhibited as part of the BEA New Title Showcase.

To celebrate our ten year anniversary as a leader in Open-Publishing, Lulu also invited three bestselling authors to attend the show, sign free signed copies of their latest titles and explain why they picked Lulu over other publishing options.

On the first day of the show, congressional candidate turned bestselling political author, Kevin Powell, signed copies of his 11th book “Barack Obama, Ronald Reagan, and the Ghost of Dr. King,” which explores modern politics and pop culture through recent events such as the tragic murder of Trayvon Martin.

Lines wrapped around the corner as numerous show attendees recognized Kevin from his appearance on MTV’s “The Real World.” Being a very charismatic and charming personality, Kevin was a big hit at the show and made a point of engaging with each person who waited in line to meet him.


David Thorne, New York Times Bestselling Author, signed copies of his new book “I’ll Go Home Then, It’s Warm and Has Chairs: The Unpublished Emails” during the second day of the show. With a very strong following, Thorne quickly signed over 250 copies of his book.

Joining other well-known blogging celebrities, Thorne also sat on the closing keynote panel for Blogworld & New Media Expo which took place in conjunction with BEA.

Book Expo America 2012: Three Authors and 36 Million Reasons to Meet Them

Lulu is headed to Book Expo America (BEA), one of the largest publishing events in the world, next week, but we’re not going alone.  Three of our very own authors will be on site June 5th – 7th signing free copies of their bestsellers and, more importantly, sharing tips on how to make it in this lucrative new world of open-publishing.

The line-up of bestselling authors at BEA includes New York Times Bestseller David Thorne, former congressional candidate and political author Kevin Powell, and marketing/tech guru Scott Steinberg. This is a can’t miss for everyone attending BEA, so stop by to see us at book #3476!

Lulu Founder and CEO, Bob Young, will also be there presenting on two panels Sunday, June 3rd.  Bob will be calling on his years of salesmanship and expertise to share valuable tips and insights for publishing success.  Both panels take place this Sunday at the Javits Convention Center in New York.  Bob’s speaking schedule below:

  • 9:00AM – 9:50AM – Room 1E14 – Break Through & Publish You
  • 1:30PM – 2:20PM – Room 1E13 – Publishing Partners That Put Unknown Authors on the Bookshelf
Lulu’s presence at BEA comes hot on the heels of our 10-year anniversary, which had us celebrating our authors making over $36 million in revenue in our decade-long history.  At over 677,000 published eBooks and over 618,000 published print titles, we’re more excited than ever to show the folks at BEA just how easy it is to publish works in all sorts of markets and formats more profitably than ever before.  See you at the show!

It’s Never Too Soon To Become An Author

Is it ever too early to start publishing your own books? We think not. We see talented, young authors use open-publishing platforms to publish every day.

Instead of waiting for a publishing house to take a chance on a 14-year-old’s novel, teens are publishing on their own (with their parents help). A recent New York Times article described the attitude of some of the youngest self-publishers, “The young authors themselves, raised in an era of blogging and equal-opportunity Twitter feeds, take the notion of self-publishing in stride.”

Parents fund their children’s work, and, sometimes, actually make their money back. Either way, parents view it as part of the learning and maturing process. A Pennsylvania superintendent, whose teenage daughter self-published a novel, said: “What do you do with something you’re proud of? You want people to see it.”

Some established authors are more skeptical of these young authors.

“What’s next?” asked the novelist Tom Robbins. “Kiddie architects, juvenile dentists, 11-year-old rocket scientists? Any parent who thinks that the crafting of engrossing, meaningful, publishable fiction requires less talent and experience than designing a house, extracting a wisdom tooth, or supervising a lunar probe is, frankly, delusional.”

While I won’t argue against the difficulty of writing fiction (I can testify to it), I would challenge Robbins assumptions about young writers. Several famous writers got their start while still in their teens.

Arguably the most prominent young author is S.E. Hinton, who wrote The Outsiders when she was only 15 years old. Another young author was Christopher Paolini, whose Inheritance Cycle has sold more than 33.5 million copies worldwide. Paolini wrote the first book of his series, Eragon, when he was also 15. Mary Shelley wrote Frankenstein when she was only 18. Anne Frank wrote her tragic diary when she was only 13.

When did you first know you wanted to write? What was your inspiration? Which young authors do you most admire?

 

Which Distribution Channels are Right for You?

Lulu offers so many great options for getting your book out in the world, how do you know which ones are right for you?

With both print and eBook distribution, you have the option of selling on Lulu only or through one of Lulu’s retail partners. It is important to note that our partners do have certain requirements for distribution. If your book does not meet these requirements, you can still sell it on the Lulu Marketplace. Selling on Lulu is a great option if you have a specialized market that you can send right to Lulu.  Lulu-only distribution is perfect for projects like school fundraisers, church cookbooks, family genealogies, etc.  Lulu only distribution also works if you’re just starting out and getting a feel for how to market and sell your book.

Print books can also be sold through two additional channels using extendedREACH, which is a free service, or GlobalREACH at a cost of $75. ExtendedREACH gets your book on Amazon.com only, whereas GlobalREACH will get your book on Amazon.com, Barnesandnoble.com, and in Ingram’s database.

ExtendedREACH is free, so if your book meets all distribution requirements  – go for it! It will get your book in an additional location for some extra visibility.

GlobalREACH may be a little extra, but it’s worth every penny. With a listing in Ingram’s database, bookstores will be able to order the book if it is requested. If you have an eBook version of your book, you can have both your print and eBook version listed on barnesandnoble.com.

Through our eBook distribution channels, you can distribute to Lulu, the iBookstore (SM), and Barnes and Noble’s NOOK.  Both of these channels are excellent places for your eBook to be seen – and read! Learn more by visiting our new eBook landing page.

How to Make a Professional Portfolio on Lulu

Whether you’re a writer, a designer, an artist, or any other professional, a knock-out portfolio using Lulu’s publishing wizard can help you stand out from the crowd and land your dream job.

To create a portfolio, first gather all your most remarkable work.  Then, compile it into one PDF or Word document and publish it through our wizard.  That’s it!

What happens if you have something worth adding to your portfolio after you publish? Simply add your new work to the original file, and revise your project.

Things to remember:

  • Include your resume in the front of your portfolio. This way, you don’t risk having two separate pieces accidentally get separated. Future employers can quickly refer to the first page to get your employment history and contact information.

 

  • Personal branding is important! Creating a portfolio with a cohesive design that represents you makes you more memorable.

 

 

  • If you don’t want your portfolio to be sold to anyone but you, set it on private access in your project page.

 

  • Keep a copy with you and extra copies on hand. You never know when you’ll meet someone who’ll want to see your work.

 

Earn More. 90% Revenue for a Limited Time.

If this holiday season is anything like last year’s, then a lot of people can expect to find an e-reader or tablet from Santa under their trees – 17 million to be exact.  That’s a ho-ho-whole lot of new readers who’ll be itching to fill their digital shelves with new books, so why not make your eBook one of them?

Still on the fence? Well, we’re decking the halls early at Lulu this year and slashing our industry-best 80/20 revenue split on eBooks so you can reach more readers, sell more books,
and earn even more revenue this holiday than
ever before – tis the season right?

For a limited time, all creators publishing new eBook projects will receive 90 percent of the revenue from those projects through January 31st, 2012.

In an industry where most companies work off a 70/30 split or more, we take pride in being a publishing solution built entirely towards author success and freedom.  We want you to be able to share your stories and ideas with the world and, more importantly, make money while you do it.  You pick the price.  You keep the profit.  Just like it should be.

So spread some joy this holiday season by publishing an eBook.  You can sell it to all those folks who got a shiny new iPad® or Barnes & Noble’s NOOK and your tree won’t be the only green you see.

FAQs:

Q: What is a new Publication?

A: New publications are defined as a new project in your “My Lulu” account with a new ISBN.  This also applies to any conversion of an existing print title into an eBook.

Learn How to Publish an eBook with our New eBook Page

If you’ve been poking around the site in the past couple weeks, you’ve probably noticed a big addition. We’ve rolled out our new eBook landing page (pictured below) – your launchpad for reaching a whole new market of readers and selling more books.

eBooks keep gaining in popularity. Readers just can’t resist the competitive pricing many eBooks bring or the convenience of carrying around entire libraries of their favorite titles wherever they go. eBook sales have grown 80% at Lulu alone and we want to make sure we’re doing everything we can to help your books grace the digital pages of your favorite devices and platforms.

Our new eBook page is where you’ll find answers to all sorts of frequently asked eBook questions like what’s the difference between different eBook formats, what’s this “metadata” term mean and why is it so important, and you can learn what your eBooks will need to get into tip top shape for your readers. You can also download our handy new eBook Distribution Guidelines that’ll save you lots of headaches when it comes time to sell through other retail channels.

We’ll keep updating our eBook page with the latest in eBook news and opportunities, so be sure to keep checking back, and as always – happy publishing.

How to Publish a Book the Modern Way

In the past, publishing a book was a closed system, reserved for an elite few.  We all have ideas and expertise, but not all of us had the means or opportunity to share our knowledge and sell our works. Today, there is a new way to publish and sell content for authors, businesses, and traditional publishers alike – absolutely free.  Whether you’re out to make a mint, or just share an idea, Lulu is providing publishers with more options and authors with more freedom.