Articles tagged "Panel"

eBooks and the Future of Publishing

Last Tuesday, Lulu attended the “Future of Book Publishing” roundtable at the New York Public Library, hosted by Kodak. Lulu’s own Paul M., along with Lulu author Melinda Roberts, were there to discuss the top technological and economic challenges facing the publishing industry today.

The panel provided a unique opportunity to gain first hand insights and perspectives from publishing insiders including authors, printers, and traditional publishers.

“One of the main topics was of course eBooks,” said Paul. “The convergence of e-sales and POD technology are exerting pressure on both ends of the supply chain. Everyone wants to know how this effects each industry stakeholder’s overall strategy.”

As customers continue to discover a myriad of new devices to purchase and read books with, eBooks are definitely worth keeping an eye on. What is perhaps more interesting is the fact that out of last December’s total eBook sales, many of the top sellers were self-published authors, according to research done by authors Derek Canyon and Robin Sullivan.

“Many of these authors don’t have a traditionally published book under their belt,” said Paul. “It’s not just people that are already famous, going out on their own and selling a bunch anymore. Some of them are Lulu authors and they are selling hundreds of thousands of copies.”

In the past, it could take upwards of 18 months before an author’s work would be available for sale. Now authors can easily create a book and have it out for sale in a matter of minutes, either electronically or in print. Either way, books are evolving to a point to where they aren’t made until they’re bought and paid for. The days where a publishing house had to guess how many books they thought an author would sell and then “print and pray” based off that estimate are numbered.

“Lulu is empowering people to create self-sustaining businesses with their print and electronic books,” Paul says. “Authors can sell their work in the format their customers prefer, and with our global print network, authors literally have the world at their fingertips.”

Visit the Kodak roundtable site to learn more about the event and the future of publishing. And be sure to keep checking lulu.com to see what exciting new ways we’re helping authors and publishers profit by enabling them to bring their knowledge and expertise to their customers more easily than ever before.

Lulu Takes Manhattan! – Sponsors Self Publishing Book Expo

November 7th Lulu sponsored and attended the first annual Self-Publishing Book Expo (SPBE) at the Sheraton New York Hotel and Towers.  While the event drew a modest crowd, SPBE offered a great chance for Lulu to speak with the community both one on one and through our various workshops and executive-led panels.  All of the Lulu staff involved were proud to be a part of something that inspires creativity while informing authors of all their options.  Even our CEO Bob Young made it out to the event to discuss Lulu’s exciting transition into open-publishing!

Lulu had a great presence at SPBE.  We had a sizable booth space, and passed out reusable tote bags.  At one point, people in the hotel lobby asked where they could get one of the “cool orange bags”.  We had a contest and gave away some bose in-ear headphones and a Primer Publishing Pack.  From 9:30 am – 5:00 pm, Lulu staff manned the booth to field questions, educate people on the Lulu process, and offer demonstrations.  Nick and Harish gave a well-attended panel on how social networking will change self-publishing.  I think everyone learned a lot from the experience on both ends.

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For me, the event reinforced why I work at Lulu.  At its core, Lulu is about sharing ideas and spreading knowledge.  We understand that you’ve worked really hard to get your content out there and you want to get it in front of as many people as possible.  Things like Lulu’s non-exclusivity and extensive distribution options are things that should go hand-in-hand with self-publishing.  When I explained all the things we currently do and plan on doing to help make an author’s self-published book more visible, people’s jaws honestly dropped! It was a great feeling, and I look forward to more opportunities to interact with customers face-to-face.

We got some great ideas in New York while introducing people to the idea of open-publishing.  Lulu hopes to continue to be a part of events like SPBE that give us the opportunity to just talk with people.  If you have suggestions of events or community gatherings you think Lulu should be a part of, please don’t hesitate to send them in!