Articles tagged "PR"

Meet Molly: A Successful Author at Age 14

Although just 14, North Haven (Conn.) Middle School student Molly D’Andrea has always known her dream: to be a writer. She worked on projects here and there, but then inspiration struck — and she ran with it.

Most authors write from personal experience, but that wasn’t the case for me. I think my main inspiration was having the base idea of the main character, and him being broken/hurt or alone/lost in someway. And things just started turning from that point.

Still, like many writers her age and decades older, she felt unsure of the words she put to the page and kept her work private. Then, at the behest of friends, she showed them a few pages of what would eventually become her debut novel, Shattered Ones. They encouraged her to keep going. For Molly, that wasn’t enough. She decided to take it a step further by publishing her novel through Lulu. At this point she “likes how the online business is working so far.”

Molly stayed away from doing any pre-publication marketing and PR because she wanted her book to be complete before anyone — including her parents — touched it. Since Shattered Ones was released in September, Molly has appeared on Fox Connecticut News, Connecticut Style and the North Haven TV Channel, and has been featured in The Citizen and the Post Chronicle. She garnered this PR simply: Her mother found and emailed appropriate contacts at local and regional newspapers, radio, and TV stations. It has, overall, been a quiet campaign — but one that has worked.

Up next for Molly is a Shattered Ones prequel, the idea for which came from a friend. She is still pondering the “rise and fall of a plot,” as well as the climax, so she’s not yet started it, but expects to.

In the meantime, Molly has advice for any aspiring writer, young or old:

Keep your head up, and remember that tunnels end in light. Because you can feel trapped and lost and like you’re in the darkness, but if you keep working at it, you’ll reach the light at the end of the tunnel.

How old were you when the writing bug bit?

Additional Recommended Reading: It’s Never Too Soon To Become An Author

How to Approach the Media

Connecting with readers via Twitter, your blog, and organized online chats is one way to reach people. Another important way is through the media, who will be able to get the word out about your book to a larger audience. Successful PR requires a lot of work but can have a huge payoff. The media is hungry for news with a new angle. It’s up to you to provide journalists with insight into why their audience will be interested in your story.

Nowadays, most journalists accept and prefer email communication and their addresses are often found attached to their articles. Alternatively, if you’re going to contact a blogger, you can find his or her information on a “Contact” page. Please note: Mail isn’t dead. Remember, you want to stand out, so package up your book and press release in a way that will catch the journalist’s eye. With so many pitches being received per day, you’ll need to stand out.

Before you start sending off a press release (tips on how to write a great press release here), here’s a little more information on how to get your pitch noticed.