Articles tagged "Present"

Download Day is Coming. Create an eBook, Win a Barnes and Noble NOOK

eBooks are the hot topic these days and with good reason.  Industry analysts are estimating 24.5 million lucky folks will be unwrapping shiny new e-readers this holiday season, which is expected to double overall eBook sales over last year’s whopping $263 million.

eBooks provide both a speed to market and potential for a higher revenue share that are just too beneficial to ignore. With Lulu’s direct-live status an author can create an eBook and have it available for sale almost immediately and keep up to 90% of the profit.  Each day, we see more and more traditionally published authors like Stephen Stark and Kevin Powell self-publish eBooks of their own.

“Suddenly all these people are publishing their content on their own because they don’t feel they’ll get the same money or value elsewhere and they are right,” says Stark.  “We’ve reached a point where authors can make a much higher royalty by self-publishing and are free to experiment in ways big publishers can’t.”

It’s true; eBooks provide opportunities to reach huge numbers of new readers, and we want to make sure all of our authors are set to take full advantage of those opportunities.  So this year, we’re proclaiming December 26th the first annual Download Day.

Much like Black Friday in November, the day after Christmas is the highest traffic shopping day for people buying eBooks.  Think about it, you just got this cool new gadget; you’re gonna want to play with it and start filling it up with apps, games, and…(say it with me) eBooks!  Will your work be one of them?  It should be.

To sweeten the deal, we’ll give the Lulu author who sells the most eBooks on December 26th, 2011 (even if you’re selling for free) a brand new Barnes and Noble NOOK, and a $100 off coupon – good for anything on Lulu.  Hit up your friends, your family, heck, even your mailman, and send them a link to your eBook.  The bonus here is with more sales, you’ll gain more visibility for you and your work by moving up in bestseller lists in places like the iBookstore℠ and NOOK Bookstore™ so even more readers will discover your titles.

Want to create an eBook but don’t know where to start?  Fret not, would-be digital author, with our Word to EPUB Converter, you can upload .doc, .docx, .txt, and .rtf files and have them made into an EPUB within about two – five minutes.  You can also visit our eBook landing page for more information – your source for all things in eBook publishing.

Once you’ve published, be sure to read our helpful eBook marketing blogs for tips on how to create an eBook and make sure all these new eBook reading customers will see yours.  You might learn something you didn’t think of – like how selling your eBook for free can actually make you more money.  Pretty soon, you’ll have readers all over the world flipping the digital pages of your remarkable work.

Happy Download Day!

 

The iBookstore is a service mark of Apple Inc.

The winner of Download Day will be notified in mid-January 2012.  Contest is open to all Lulu authors that have titles available in EPUB format.  Total sales will be calculated from lulu.com and our distribution partners.

Marketing Your Book at Book Fairs

This past May, Lulu team members, along with numerous works by our remarkable authors, attended Book Expo America 2011 in New York City, the largest book convention in the United States.  Book Expos such as BEA offer great opportunities for authors to display their content, meet fellow authors, and hear insights from industry professionals.  Check out the video above of the action from this year’s BEA and see why Lulu’s booth was the talk of the show – drawing such great crowds.  If you are thinking about attending or displaying your book at a book fair, here is a list of up-coming events.  Hopefully this video will get you excited for BEA next year, as we’d love to see both you and your book(s) at the show.

The Perfect Anti-Valentine’s Gift

For Valentine’s this year, I wanted to cover something different than your standard lovey-dovey Valentine’s Day gift ideas because let’s face it, for some of us, V-Day ain’t all it’s cracked up to be. As I was sifting through the millions of books on Lulu, I came across this little gem:

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Better Luck Next Year
by Vicky Harris

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Written for all the “love-scrooges” out there, this book is chock-full of hilarious takes on Valentine’s day coupons like: “Rub your own feet, they stink,” and brutally honest quips like: “You’re funnier when your drunk.” Tapping into the twisted humor that most of us think, but are too afraid to say out loud, this book is sure to make anyone, single or no, crack a smile. The mini-book comes in a set of three, so they are perfect for handing out as gag gifts, or for leaving on an ex’s doorstep. Enjoy, and happy “Extortion,” I mean Valentine’s Day!

Help Me Pick the Perfect Mother's Day Gift – Please!

letterMay is the month of mom — especially in my family.

Mom’s birthday is the day before Mother’s Day. She’s a real-life Wonder Woman who certainly deserves all the extra attention. But I feel pressure this year to make her gift extra special because this birthday is her big 5-0 (sorry to divulge that, mom!). I want a gift that’s both sentimental and memorable, something that no one else could give her. There’s no better place to look than Lulu, but I can’t decide what to make.

Growing up, mom wanted to be a photographer for National Geographic. So I’ve thought about making a Lulu photo book full of her best pictures mixed in with maps that show where she was when she took them.  I can completely customize it and make a nice, personalized, hard cover book that she’d be proud to display on her coffee table.

Then again, mom also likes to cook, and she has all these recipes that have been passed around our whole family. So another thought is to create a personalized Lulu cookbook full of our family’s favorite dishes.  That’d be great for preserving delicacies like my grandmother’s delicious sweet potato casserole and seven layer cookies.  I even have handwritten recipes and pictures of food I could upload. The cookbook could live on in our family, with regular updates as we collect new recipes.

My mom is also very busy and could always use help with her schedule.  So maybe a personalized Lulu calendar with photo birthday and anniversary reminders would do the trick.  I can pull in pictures of our family and her friends directly from Facebook so it should be pretty simple.  I know she’d use it every day, too.

What do you think? What Lulu creation has gotten the best reaction for you?

I’m hoping you can help me pick out the perfect gift, and get a few ideas of your own. Right now you can save 15% on all photo books and calendars (use code MOM15 at checkout) so it’s a great time to make mom a remarkable present.

Hurry though, Mother’s Day is only 2 weeks away.