press release

PR Part III: Release the Press Release!

3 min readFor authors seeking that elusive “best-seller” status, self-promotion can be your best tool for generating internet traffic and increasing book sales. Of all the self-promotion options available to independent authors, distributing press releases is probably the most overlooked and affordable… Continue Reading →

PR Part I: Ready, Set, Press Release!

4 min readRALEIGH, NC – September 13, 2016 – Lulu, the pioneer and world leader in independent publishing, announced today that all authors should launch their new books with a well-crafted press release. “It’s your story and you should be the person… Continue Reading →

Press Release: Lulu Leaps Ahead of Competitors with Release of Solar-Powered Books

2 min read  RALEIGH, NC – <April 1, 2016> – Lulu, the first and largest independent publisher, today announced a breakthrough in reading technology, the solar-powered book. By incorporating this new technology into FSC Certified, acid and lead-free, premium quality paper, every… Continue Reading →

Top 3 Ways to Ensure Self-Publishing Success

2 min readContributed by Dan Dillon, Lulu Director of Product Marketing I recently had the pleasure to co-present a webinar with Bowker on Self-Publishing: Your Path to Success. Ralph Coviello, publisher relations manager at Bowker, shared copious insights into how the self-publishing… Continue Reading →

Pre-Publication Marketing Timeline for Authors

3 min readOn Lulu’s blog there’s been a lot of talk about the “how” of marketing (Pinterest, Blogging, Twitter, writing a press release, video chat, etc.) but little focus on the “when,” which is an equally important component of a successful book… Continue Reading →

How to Approach the Media

3 min readConnecting with readers via Twitter, your blog, and organized online chats is one way to reach people. Another important way is through the media, who will be able to get the word out about your book to a larger audience…. Continue Reading →

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