Articles tagged "profit"

Expand Your Business with Custom Publishing Solutions

I had an interesting conversation with an up and coming author recently who has a very specific vision.  She wants to cut out any potential for a “middle-man” to distract her readers from finding and buying her works.  She eventually even wants to run her own publishing business directly from her website starting with her own titles.  This would enable her to maximize her profits and directly tap into her fan-base while helping other aspiring authors share their works too.  The problem is she didn’t have an easy means of distribution, eBook creation, or order fulfillment.  She needed someone to help her do all the heavy lifting on the backend, so she could focus on creating a successful business.  That’s where Lulu and our Open Publishing APIs (Application Programmer Interfaces) come in.

An API is kind of like a Lego® block that makes a website or application work.  All the “blocks” that make Lulu’s great self-publishing site function are available to the public so that anyone can use them no matter their needs or their market.  With Lulu APIs, authors, publishers, businesses, and developers alike can take whatever pieces they need from Lulu and use them on their own websites to instantly produce, manage, and sell content.  The best part? They are absolutely free.

Suddenly this up and coming author has a completely customized publishing solution to start that business she dreams about.  She can sign up other authors but can relax while she uses Lulu’s global print-on-demand network to cut on shipping costs.  She gets to offer her authors distribution through Lulu’s retail partners like Amazon, iBookstore(SM), and NOOK Bookstore – where many readers already shop. It’s all under her own imprint and designed for her to be more profitable than ever before possible.

Lulu is constantly rolling out new APIs too.  Coming soon Lulu’s eCommerce APIs will be released for general availability, enabling customers to buy directly through an author or business’s own website. Also be on the look out for general availability of our Creator Revenue APIs which allow a business or imprint to easily keep track of an author’s earnings.

Indeed, the Lulu APIs are empowering people and organizationslike our friends at campus bookstores across the nation – to grow and monetize content in exciting new ways while diversifying revenue and expanding their businesses – all under one roof.  Be sure to check back in the coming weeks for some more exciting news about how our APIs are helping to break down even more barriers for authors, for businesses, and for everyone in between.

 

What Do St. Valentine and Book Publicity Have in Common?

In a nutshell they are both misunderstood. Poor St. Valentine–there is actually no historical evidence that his sentiments were intentionally romantic. It is reported that he healed the blind daughter of his jailor and then wrote her a note signed: “From Your Valentine.” That was his name after all; how else would he have signed it?

Just like the St. Valentine story, perceptions of the best way to promote your book are not always true. You might want to dump the idea of promoting your book and start courting the notion of promoting yourself. Let’s remember whose idea the book was: yours!

You are the best publicity tool, not the book.

It was never the Valentine’s Day card that did it for me; it was the message in the card that made me smile thinking of the sender. For fun, let’s say your book is the card and its contents are the message. The most compelling part of that idea is the author behind it, you. Think about the last few books you’ve loved. You should be able to tell me something about the authors: their history, credentials, education. Those are the things your readers will need to absorb to make the same connection with you. Once that connection is bridged, you might have a relationship that surpasses a first date, your readers will know you as the expert on the topic or a leading resource in your genre.

How does this happen? For example, if you’re an expert on ancient Rome, and have written a book about Roman saints, now would be a great time to be promoting your expertise. Think of all the newspapers, magazines, and TV shows that want to talk about the origin of Valentine’s Day! You could be their go-to person to explain the myths and little-known facts about poor misunderstood St. Valentine.

We’ll never know if St. Valentine’s intentions of romance in his note were real or not. What IS real, however, is the impact that a great publicity campaign can have on your book sales!

Author Success Story: “Age of the Indie Author”

Author Greg Prato is a rockstar of journalism, having written articles and reviews for such publications as All Music Guide, Classic Rock Magazine, and Rolling Stone. When the time came for Prato to take his passion for music and writing beyond one-off articles and into the pages of a book, he thought he’d be a shoe-in. Turns out, even as an accomplished journalist, Prato had just as much trouble publishing traditionally as the next guy.

“In my experience, traditional publishers only listen to people with agents,” Prato says. “I’ve been writing for over 13 years, and Lulu was the only company to offer me any options.”

Author Greg Prato

Prato is a shining example of how Lulu empowers authors to profit from their unique knowledge and ideas. His first work, A Devil on One Shoulder and an Angel on the Other, published through Lulu in 2008, is one of the only books available that chronicles the tragic death of Shannon Hoon – frontman for popular 90’s band Blind Melon. The book acts as an oral history of Hoon’s life,  collecting original interviews from over 100 people close to the band.


“I wanted to make my book different” says Prato. “I tried to get more than just one perspective in there because conflict and criticism are key to making an interesting story.”

Prato brought his work to Lulu after being rejected time and time again by traditional publishers and agents, despite his ties to writing. He hired a publicist and was able to build a following by marketing his work and doing a circuit of radio interviews. A Devil on One Shoulder and an Angel on the Other has gone on to sell thousands of copies.

“This is the age of the indie author” Prato says. “Lulu makes it easy for those with the urge to create because there is no approval process and no worries. Lulu gives the power back to the author and the author gets to make a good chunk of the cash, the way it should be.”

Prato certainly has the urge to create too, having completed six books with three more on the way. In his book, No Schlock…Just Rock!, Prato compiles five years worth of his magazine articles, including the three that ultimately pushed him to writing books. Each work revolves around his expertise on the music industry and offers an in-depth look into bands like Kiss and Deep Purple, and the rise of MTV.

“All my books are things I wanted to read about, but that didn’t exist yet.” says Prato. “It just goes to show you that you have to stick to your guns. If I’d listened to other people, I’d never written a single book.”

Check out Prato’s storefront and all of his remarkable works on Lulu and be on the look out for his upcoming releases.

More Readers at Your Fingertips

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Here at Lulu, our goal is to get our authors’ works in front of as many readers as possible. And it sure is nice to have partners helping us out with that goal.

In case you haven’t heard, Apple has expanded the availability of its iBookstore. This is the bookstore application it released in April along with the iPad tablet, which the company has sold 3 million of in the past 80 days. The iBookstore is now available on newer iPhones — the 3G, 3GS, 4 — and the iPod touch with the release of the new ios 4 operating system that runs the devices.

What does this mean for you, the Lulu author?

You can reach more buyers.