Articles tagged "Promotion"

Pre-Publication Marketing Timeline for Authors

On Lulu’s blog there’s been a lot of talk about the “how” of marketing (Pinterest, Blogging, Twitter, writing a press release, video chat, etc.) but little focus on the “when,” which is an equally important component of a successful book marketing campaign.

Here are some general guidelines you can follow compiled in a simple marketing timeline to help you plan:

10–12 weeks out: Do your research. Find appropriate blogs and media outlets that might want to review your book and compile a list of media contacts. Come up with a list of friends who can help spread the announcement of your publication and ask each one personally for support. When you reach out to contacts, offer them a free copy of your book and ask for pre-publication quotes to be used in your book’s detail page at various online retailers.

*Expert tip: Make the first chapter of your book available for free for anyone who might want to review your book or include it in a news article. You can do this by creating a free eBook on Lulu.com that includes just the first chapter of your book as well as contact details for press inquiries.

8–10 weeks out: Draft your press release and any announcement emails you’re planning on sending out.

From the Vault: More Social Networking Sites for Authors

There are number of other websites and tools besides Twitter, FaceBook, and Google+ that are ideal for establishing relationships online. Many of these sites allow writers to find a highly targeted segment of Internet users to share ideas and get feedback. The sites can also be used to reach people who might be interested in purchasing your books, photobooks and other Lulu.com content.

Plurk is a great site to find people with similar interests. The service is similar to Twitter, but enables conversations to be followed much more easily.

Tumblr is another micro-blogging site to share text, photos, quotes, links, music, and videos, from your browser, phone, desktop, or email.

Pinterest is a digital bulletin board that you can post likes and interests to for seamless sharing with others.  This is a great place to recommend titles you like yourself, and casually mention your work.

StumbleUpon is a perfect site to find sites that match your exact interests. You can surf sites on any topic and easily add your own favorites and your own Lulu content easily. It is not uncommon for StumbleUpon to generate thousands of views of a single web page.

These are just a few of the many sites and tools available to promote your Lulu.com projects. Feel free to add any other ones you like to use, or links to your pages, in the comments section.

Cyber Monday Deals

Cyber Monday, the first weekday after Thanksgiving, is considered the busiest online shopping day of the year. We’re pulling out all the stops this year by providing the best deal we’ve done all year and save you some money.

30% off any order
Max savings: $300.00
Coupon code:
CYBERMONDAY

35% off $750 or more
Save up to $750
Coupon code:
MORECYBERMONDAY

Coupons cannot be applied to  taxes or shipping and handling charges or previous orders.  Only one valid promotional code may be used per account.  Orders must be in U.S.  Dollar currency. Offer ends today 11/28/11 at 11:59 PM GMT.

 

Help Me Pick the Perfect Mother's Day Gift – Please!

letterMay is the month of mom — especially in my family.

Mom’s birthday is the day before Mother’s Day. She’s a real-life Wonder Woman who certainly deserves all the extra attention. But I feel pressure this year to make her gift extra special because this birthday is her big 5-0 (sorry to divulge that, mom!). I want a gift that’s both sentimental and memorable, something that no one else could give her. There’s no better place to look than Lulu, but I can’t decide what to make.

Growing up, mom wanted to be a photographer for National Geographic. So I’ve thought about making a Lulu photo book full of her best pictures mixed in with maps that show where she was when she took them.  I can completely customize it and make a nice, personalized, hard cover book that she’d be proud to display on her coffee table.

Then again, mom also likes to cook, and she has all these recipes that have been passed around our whole family. So another thought is to create a personalized Lulu cookbook full of our family’s favorite dishes.  That’d be great for preserving delicacies like my grandmother’s delicious sweet potato casserole and seven layer cookies.  I even have handwritten recipes and pictures of food I could upload. The cookbook could live on in our family, with regular updates as we collect new recipes.

My mom is also very busy and could always use help with her schedule.  So maybe a personalized Lulu calendar with photo birthday and anniversary reminders would do the trick.  I can pull in pictures of our family and her friends directly from Facebook so it should be pretty simple.  I know she’d use it every day, too.

What do you think? What Lulu creation has gotten the best reaction for you?

I’m hoping you can help me pick out the perfect gift, and get a few ideas of your own. Right now you can save 15% on all photo books and calendars (use code MOM15 at checkout) so it’s a great time to make mom a remarkable present.

Hurry though, Mother’s Day is only 2 weeks away.


Publish an ePub. Win an iPad

iPadContest_BlogBannerThe time to get in on the gold rush for ePub books has never been better.  From now until March 22, 2010, simply publish an ePub version of your book, and you’ll be automatically eligible to win one of three Apple iPads.  Yep, that’s right – just create an ePub book and you could score a brand new iPad…on us.

Columbus Day Weekend Sale – 14.92% off any purchase

Disclaimer: Enter coupon code ‘PINTA’ at checkout and save 14.92% off any purchase – maximum discount $25 per account. Enter coupon code ‘SANTAMARIA’ and save 25% off on any order of $350 or more – maximum discount of $500 per account. Discount cannot be used to pay for, nor shall be applied to, applicable taxes or shipping and handling charges. Promotional codes cannot be applied to any previous order. No exchanges or substitutions allowed. Only one valid coupon code may be used per account. Offer expires on 10/12/09 at 11:59 PM GMT. Lulu.com reserves the right to change or revoke this offer at any time. Void where prohibited.

Lulu's July 4th Sale – $17 off orders of $76 or more

To celebrate our  independence back in 1776, this July 4th weekend only,  Lulu is offering $17 off all U.S.$ orders of $76 or more.

Just enter promo code: ‘1776‘ during checkout.

From all of us a Lulu, have a safe and fun July 4th weekend.

-Adam