In a recent post, I wrote about how treating yourself as a business can positively impact the way you market your DIY book. While changing your perspective, researching what works with other companies, and coming up with a plan that you can follow through with are all huge steps towards reaching more readers and selling more books – that’s only part of coming up with a successful marketing strategy.
By completing your book, you’ve done something remarkable. You’ve put so much hard work and energy into, it can be difficult not to be emotionally attached to your work. But the key now, is to take a step back and start setting realistic expectations to go along with each of above steps. Otherwise, you may become frustrated or disappointed if you don’t think your book is gaining a large enough readership as quickly as you’d like.