Articles tagged "Publish"

7 Tips for Keeping Your 2016 Writing Resolutions

new-years-resolutionsBy now, most people have realized their 2016 resolutions were perhaps a little too ambitious. You are not alone. On average, only 8% of New Year’s resolutionaries are successful in reaching their proclaimed goals. But, with resolve and a little encouragement, you may count yourself among the determined 8% at year’s end.

Here are seven tips to help keep your writing resolutions on track for success.

#1 – Define your why

You say you want to lose weight, quit smoking, start / finish writing your novel, devote more time to marketing your book, or find more happiness. But do you know why you want to do those things? Your “why” is your motivation. If you don’t know why, you are more likely to lose your resolve upon encountering the first setback.

#2 – Consider the why-nots

This is the flip side of your whys. As Noah St. Joan explains in his book, The Secret Code of Success, everything you do is caused by your why-tos weighed against your why-not-tos. Your brain is like an infinite weighing machine: It’s always comparing the perceived benefits (why-tos) against the perceived cost (why-not-tos).

Whenever you’re considering an activity — like spending time editing your novel, answering emails, writing press releases, or reading this article — your brain is going, “Why should I do this? How will it benefit me? What’s it going to cost me? I’d rather be watching TV.” Since our brains are always negotiating with us, our “why” must be a greater motivator than the alternative.

#3 – Enlist the help of friends

The easiest way to fail is to try to do something alone. There are not many examples of people who did great things completely alone. Bill Gates had Paul Allen and Steve Ballmer. Steve Jobs had Steve Wozniak. Michael Jordan had his dad. Paul McCartney had John Lennon.

The way to overcome this mistake is simple: tell your friends what you want and why you want it, and ask them to support you in making positive changes.

#4 – Use positive peer pressure

This is a continuation of #3. Ask your friends to tell you when they see you straying from your goal.

Many people will feel uncomfortable about this one, but what you don’t realize is that your friends already know when you are not making an effort; they are just too nice to say anything. That’s why you must give them permission to tell you when you mess up or fall short of what you said you wanted to do. Just resolve to not get mad or defensive when they tell you.

#5 – Recruit an accountability partner

An accountability partner is someone you communicate with at regular intervals (monthly, once a week, even daily) to check on your progress. The beautiful thing is, you can also be that person’s accountability partner and help THEM make positive changes, too.

#6 – Ask experts for advice

No matter what you are trying to accomplish – write a poem, sell your book, schedule an interview, be nicer — without a solid plan of action, your good intentions will probably fall short. That’s why it’s good to find other people who have succeeded at the thing you’re trying to do and ask how they did it.

There is always someone who likes to talk about him/herself who will share their experience with you if asked politely. Even if you don’t know anyone personally, there are numerous blogs on all subjects that are just a few clicks away. If you can make use of others’ advice, you can avoid the most common pitfalls thereby increasing your chances of success.

#7 – Don’t set yourself up to fail

This is the worst mistake of all. The truth is, everyone knows how to write a book, quit smoking, or be nicer. Most people simply don’t believe they can do it — either because they’ve tried in the past and failed or they just don’t believe they’re capable of doing it.

Most importantly, don’t’ give up. It’s still early in the year and there is plenty of time to get your writing and marketing resolutions on track for success – just don’t wait too long to get started.

If you have any suggestions to share, please add them in the comments section below.

Happy 2016!

The Business of Self-Publishing: ISBNs

ISBN Gold

With publishing open to everyone, authors are now the CEOs of their own publishing companies. Self-publishing requires authors to make all product decisions including paper color, font, book layout, cover design, distribution and marketing strategy. As such, you must be not only a creative genius, but also a savvy business person. Otherwise, the siren song of literary success will cloud your business judgment. After all, who isn’t tempted by the prospect of seeing their book listed for sale in every online bookstore?

Publishing with an ISBN*

An International Standard Book Number (ISBN) is the holy grail of book distribution and Lulu provides them for free if your book meets certain requirements. The ISBN is a bit like your book’s fingerprint; it is used to both identify your book and track its sales. An ISBN paired with Lulu’s free GlobalREACH distribution makes your print and eBook available for purchase in online bookstores such as Amazon.com, Barnes&Noble.com, iBookstore, Kindle, and Kobo stores among others. Your book will also be listed in global bibliographic databases from which any number of institutions, bookstores, and online retailers can discover it and offer it for sale.  For authors seeking a broad audience, publishing with an ISBN is indeed a requirement.

ISBN ExplainedISBNs, however, directly affect pricing. Applying an ISBN to a print book results in an automatic retail markup being added to your book’s price. This markup is the amount a retailer can potentially earn from selling your book on their site. Retailers may choose to sell your book at its full price or offer it at a discount with “free” shipping – all of which is paid from the retail markup or retailer’s portion of the book’s price.

Regardless of the price your book sells for, you will always be paid the revenue you set when publishing the book. Unfortunately, retail markups often force authors to greatly reduce earnings per book in order to remain competitively priced. This revenue tradeoff is offset by the possibility of more sales being generated when a book is widely available for purchase and is a sacrifice most authors are happy to make.

*At this time, only Premium format books may be assigned an ISBN.

Publishing without an ISBN**

Depending on your ultimate goal and target audience, publishing without an ISBN may make more sense. Forgoing an ISBN allows more formatting choices and greater pricing freedom in the Lulu bookstore. These are advantages if you are publishing a book for sentimental reasons, for a limited audience, or to promote your business. For example, if you are a teacher publishing educational books, an ISBN is not required to reach your students who are your target audience. The same applies when publishing your family history or grandmother’s favorite recipes – your intended audience will be aware of your work and be happy to purchase it directly from you or from the Lulu bookstore thereby cutting out the middleman.

**Authors may choose Premium, Standard, or Photo Quality formats when publishing without an ISBN.

Publishing with AND without an ISBN

If your dream is to one day strike it rich as an author, you may wish to publish a Premium Paperback version of your book with an ISBN for wide distribution and publish another version without an ISBN using Lulu’s Standard Paperback format. This strategy allows you to maximize book exposure through online retailers while maximizing revenue through direct sales of a Standard Paperback. Sales from your web site, the Lulu bookstore, local bookstores, and events such as book signings do not require an ISBN. The Standard Paperback formats are printed using state of the air ink jet technology that significantly reduces manufacturing costs. Additionally, with no middlemen to pay, you have greater pricing flexibility that translates into higher earnings. The Standard Paperback format is also perfect for proofing, review copies, and giveaways.

ISBN bigstock-Barcodes-Seamless-vector-wall-25203968As you consider the future of your writing think about your goals, your audience, and the options described above. The manuscript and cover files you created for the book you sent into distribution are the same files you will upload to create your Standard Paperback, or “personal stock” copies. With a few minutes of effort, you can be on your way to increased sales and higher revenues.

7 Questions to Ask When Converting Your Blog to a Print Book

After writing a teblog to bookchnology blog for a UK-based magazine for about three years and notching up hundreds of blog entries, I approached the magazine editor and suggested this interesting collection of articles was worthy of a book.

He immediately began asking questions, including, “Why on earth might anyone be interested in a series of blog posts collected together into a book?” He was also concerned about the complexities of publishing, but having already published with Lulu, I knew this was the least of our worries – I published the book in 2009.

Can anyone turn his or her blog into a book?

In theory yes, but there are some questions worth considering before you initiate that big WordPress download.

Is there an audience for the book?

You don’t need to do a lot of market research on this. You can publish with Lulu even if you anticipate a limited or specialized audience.

How much effort is required?

If you are doing this because you want to see your name on the spine of a book, you should consider that selecting your best posts and formatting them for the printed page will be quite a bit of work.

Will your blog work as a book?

The blog I converted to book format was mainly journalism and commentary, so I could easily imagine it on the printed page. On the other hand, turning your years of Tumblr posts into a book may be a futile exercise – and may even infringe copyright unless you personally own every image you shared. Remember, your posts may work well in the context of a blog where you might feature video clips, Instagram photos and other media that looks great when viewed on an iPad, but is not going to translate to the printed page.

Are the blog posts relevant now and in the future?

Blog content almost always features a date-stamp, which can translate to book content in an epistolary format – dated blogs in sequence – but there is an important time distinction between blogs and books.

Blogs are written and published in the now, usually referencing the exact time they were written. As time goes on, new posts may update or supersede earlier ones. As such, some of your blog entries will be completely unsuitable for use in a book because they are comments on a moment, rather than less time-bound thoughts or comments.

A book needs to be planned with a much longer shelf life than an individual blog post. When you publish a book, it is published at a moment in time and cannot be quickly updated except through new editions. In general, book content needs to be planned so that it will not become quickly dated.

Will the structure of my blog translate to a book?

It is worth viewing your blog in the round. You may have a hundred thousand words of great content, but you may end up stripping away half of that content to preserve your best posts. It is worth thinking about whether you want a literal version of your blogs in book format or whether you can do more with the text when planning how it might be read on the page. For example, you may be able to connect several blogs together and present them as longer essays.

Why should I do it?

If you are already blogging then you are a writer. Many writers have used short publications that were eventually collected together into a longer book format – The Pickwick Papers by Charles Dickens is one of the most famous examples. In fact, there is little to distinguish the way Dickens wrote then from a blogger today who releases short articles then collects them together into a longer book.

Posterity is as good a reason as any to take a close look at your blog to see if it might be worth publishing as a book. Even if your blog posts are individual and cannot be collected together into a coherent story, there may still be value in collecting them together. In my case, my articles from 2006-2009 that went into my “book-of-the-blog” have now been deleted from the magazine website. Now my book is the only place where they continue to live!

Mark Hillary

Author BIO

Mark Hillary is a British author, blogger and advisor on technology and globalization based in São Paulo, Brazil. He is a regular contributor to journals including The Huffington Post, Reuters, The Guardian, and Computer Weekly.

Mark live-blogged the 2010 UK General Election for Reuters. He was an official blogger at the 2012 London Olympics. He was shortlisted as blogger of the year in 2009 and 2011 by Computer Weekly magazine.

Contact Mark: www.markhillary.com (@markhillary)

Mark on Lulu: http://j.mp/lulumarkhillary

How To Publish an eBook | Video

At Lulu, we are happy to provide tools for authors to publish to a variety of formats, including eBook format. There are many good reasons to publish your book to eBook format in addition to other formats such as paperback and hardcover. In order to help you publish your eBook, Lulu has created the following how-to guide. It is a step-by-step walk through of the process of how to publish an eBook on Lulu.com.

As an additional resource for authors creating eBooks, here is a guide to help your resolve the Top 10 Reasons Why Your eBook was Rejected.

Expand Your Business with Custom Publishing Solutions

I had an interesting conversation with an up and coming author recently who has a very specific vision.  She wants to cut out any potential for a “middle-man” to distract her readers from finding and buying her works.  She eventually even wants to run her own publishing business directly from her website starting with her own titles.  This would enable her to maximize her profits and directly tap into her fan-base while helping other aspiring authors share their works too.  The problem is she didn’t have an easy means of distribution, eBook creation, or order fulfillment.  She needed someone to help her do all the heavy lifting on the backend, so she could focus on creating a successful business.  That’s where Lulu and our Open Publishing APIs (Application Programmer Interfaces) come in.

An API is kind of like a Lego® block that makes a website or application work.  All the “blocks” that make Lulu’s great self-publishing site function are available to the public so that anyone can use them no matter their needs or their market.  With Lulu APIs, authors, publishers, businesses, and developers alike can take whatever pieces they need from Lulu and use them on their own websites to instantly produce, manage, and sell content.  The best part? They are absolutely free.

Suddenly this up and coming author has a completely customized publishing solution to start that business she dreams about.  She can sign up other authors but can relax while she uses Lulu’s global print-on-demand network to cut on shipping costs.  She gets to offer her authors distribution through Lulu’s retail partners like Amazon, iBookstore(SM), and NOOK Bookstore – where many readers already shop. It’s all under her own imprint and designed for her to be more profitable than ever before possible.

Lulu is constantly rolling out new APIs too.  Coming soon Lulu’s eCommerce APIs will be released for general availability, enabling customers to buy directly through an author or business’s own website. Also be on the look out for general availability of our Creator Revenue APIs which allow a business or imprint to easily keep track of an author’s earnings.

Indeed, the Lulu APIs are empowering people and organizationslike our friends at campus bookstores across the nation – to grow and monetize content in exciting new ways while diversifying revenue and expanding their businesses – all under one roof.  Be sure to check back in the coming weeks for some more exciting news about how our APIs are helping to break down even more barriers for authors, for businesses, and for everyone in between.

 

Print is Dead; Long Live Print – Print Sales Stronger than Ever Thanks to eBooks

Everyone is talking about eBooks these days.  I was just on a flight where it seemed like everyone had either an iPad, Nook, Kindle, or some other device they were using to read their books.  So where does that leave print?

Well at Lulu, print is going as strong as ever.  Creators on Lulu published over 50,000 new print book titles in 2011, up nearly 9% over 2010.  What’s perhaps more interesting however is that print titles accounted for an incredible 68% of Lulu’s total sales last year, which really says something about the buying and sharing patterns of readers.

Undoubtedly eBooks are on the rise, but we’ve noticed a trend where readers with an eBook might tell a friend without an e-reader about a title and that friend then goes and buys a print copy.  Time and again, we’ve seen examples of authors publishing both a print and eBook version of their works and going on to sell more than double the amount of total copies over authors who only sell one or the other.

One clever tactic we’ve seen authors use to drive print sales too is to offer free eBook previews of their titles. Several authors used this method over the holidays last year. We saw eBook sales double the day after Christmas and just a few days later, on the 28th, print sales tripled!

Today’s author can’t predict where their next fan might come from and readers don’t want to have to choose between formats.  They just want it to be easy.  Lulu’s mission in all of this is to ensure that we’re providing creators and buyers with the most options for selling their works – be they print or electronic – through more and more partnerships with premier retailers like Amazon, Barnes and Noble, and Apple.  And while eBooks are certainly gaining momentum, our print catalogue sits at 618,687 titles – almost exactly even with our eBook catalogue.  Clearly, print is still alive.

Cheers,

Tom

 

Fifty Shades of Grey on the Today Show

Success in publishing happens everyday, but what about for small to medium publishers?  Even they are empowered to expand their brands and imprints with the new tools and innovations self-publishing brings.  Why just this morning Fifty Shades of Grey was featured on the Today Show. Check out the full segment below:


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