Articles tagged "Publish"

Using Your Book as a Business Card

Thanks to the Internet, the world is getting smaller everyday.  People are more connected now than ever, which means there is more competition to stand out than ever.  In a CNN article titled Why Just Being Good at Your Job is Not Good Enough, journalist Mark Tutton talks about how getting lost in this ocean of noise can even have a direct impact on your career.  With so many people so readily available, proving your relevancy may seem next to hopeless.  But it’s not.

Right now, at this very second, you have at your fingertips all the tools and resources you need to do anything. Really.  We live in an age where you can just wake up one morning and decide to cut an album, make a movie, or publish a book and can unleash your remarkable ideas upon the world in an instant.  Gone are the days where you had to maneuver around the various barriers into these industries.  Now, you just have to have some motivation and know where to start. You’re reading this blog too, so you’re already looking in the right places.

Building a successful career begins with knowing your worth.  Lulu is centered around the idea that everyone is an expert in something – no matter if you’re a model train builder, a prized physicist, a world-class chef, or a dedicated couch potato.  Your unique knowledge and experiences are what make you, you, and what better way to share that knowledge and expertise than through a published book?

“Writing a book…instantly establishes your credibility to potential customers and employers” Dan Schwabel, author of Me 2.0, told Tutton.  “You can self proclaim you’re an expert in your field all day long but the book is…your calling card.”

Whether you’re going for a job interview, meeting colleagues at a conference, or working on a big partnership, imagine how much more memorable you’d be when everyone else puts their cards on the table and you sit down your book. Or think about the lasting impression you’d leave if you said:  “Oh, you can find me in the iBookstore and on Amazon.”

“If you look at two resumes and they look the same, but one person wrote a book on the topic you’re interviewing for, you’re going to show more interest in that person,” Schwabel tells Tutton.  “Whether it’s a blog, an eBook or a published book, you’ve got to have something now, and a book has the most credibility.”

To Schwabel’s point, if writing and publishing a book seems overwhelming right now, try starting a blog or anything else that gets your name and your content out there.  You’re building a brand for yourself though, so remember to treat yourself like a business and be respectful of anyone you’re reaching out to.  For more help on marketing your work once you’ve gotten it out there, check out this recent post.

 

Learn How to Publish an eBook with our New eBook Page

If you’ve been poking around the site in the past couple weeks, you’ve probably noticed a big addition. We’ve rolled out our new eBook landing page (pictured below) – your launchpad for reaching a whole new market of readers and selling more books.

eBooks keep gaining in popularity. Readers just can’t resist the competitive pricing many eBooks bring or the convenience of carrying around entire libraries of their favorite titles wherever they go. eBook sales have grown 80% at Lulu alone and we want to make sure we’re doing everything we can to help your books grace the digital pages of your favorite devices and platforms.

Our new eBook page is where you’ll find answers to all sorts of frequently asked eBook questions like what’s the difference between different eBook formats, what’s this “metadata” term mean and why is it so important, and you can learn what your eBooks will need to get into tip top shape for your readers. You can also download our handy new eBook Distribution Guidelines that’ll save you lots of headaches when it comes time to sell through other retail channels.

We’ll keep updating our eBook page with the latest in eBook news and opportunities, so be sure to keep checking back, and as always – happy publishing.

How to Publish a Book the Modern Way

In the past, publishing a book was a closed system, reserved for an elite few.  We all have ideas and expertise, but not all of us had the means or opportunity to share our knowledge and sell our works. Today, there is a new way to publish and sell content for authors, businesses, and traditional publishers alike – absolutely free.  Whether you’re out to make a mint, or just share an idea, Lulu is providing publishers with more options and authors with more freedom.

 

Author Success Story: “If I Write It, They Will Come.”

Newly published author Rick Burton has built a career around sports.  Right out of college, he took a job with the Syracuse Post Standard as their sports writer.  He’s worked at the Miller Brewing Company managing public relations for sporting events.  While at ad agency DMB&B, Burton worked with clients such as the NFL and Reebok, and is currently the Professor of Sport Management at Syracuse University.  So Burton is about the last person you’d expect to write a World War II based thriller centered around the exploits of the B-17 100th Bomber Group, much less a great one.

Author Richard H. Burton

“Imagine this unknown sports guy pitching a WWII novel.” Burton says.  “Not only was I 20 years behind the curve of writers like Jack Higgins and Alistair Maclean, but I was entering the publishing industry at a time when the decision to publish an author virtually has to go to the CEO of a publishing company.”

Burton got the idea for his book, The Darkest Mission, while working at Miller Brewing Company after a life-changing chance encounter.  An actual bomber group, wanted Miller Brewing Company’s help staging a 40th anniversary reunion for those serving aboard the bomber appropriately named “High Life.” After meeting the crew, and hearing stories of the supposed “curse” placed on the group, Burton was hooked.

“I started doing a lot of research about World War II bombers and started the process of getting an agent and a publisher,” says Burton. “It became a nice distraction from my day job.  Regular guys golfed – I worked on my book.”

Burton soon realized how quickly the book industry is changing and that if he wanted to go the traditional route, he’d have his work cut out for him.

“If I was writing about vampires, I’d have done fine,” jokes Burton. “Agents and publishers kept telling me:  ‘This is fantastic, but not for us,’ or ‘this is really good, I wish you’d brought it to us 10 years ago.’”

Not to be discouraged, Burton thought back to sports for inspiration, thinking about Michael Jordan and how he got cut from his high school basketball team, only to go on to become one of the greatest players in history.  Burton knew he couldn’t just give up.

“I understand the need for rejection,” Burton says.  “You take the criticism, you make revisions, you get better.  But there comes a point when being rejected doesn’t move you forward anymore.”

So Burton turned to Lulu’s open publishing platform for help and after a year of putting the finishing touches on his work, The Darkest Mission is available to the pubic and is selling quite well – there’s even a production company looking to turn Burton’s work into a movie.  Burton stresses that a large part of his success has come from setting realistic expectations and goals.

“At first I felt kind of like I was selling insurance to family and friends,” Burton laughs.  “But I thought conservatively and set thresholds for myself.  Can I sell 100 copies to people other than family and friends?  200? 500? By meeting these goals a step at at time, you can really feel validated.”

Burton also believes it is important for authors to step away from the “lottery mentality” of publishing, where an author writes a book and just instantly finds a publisher and becomes an overnight sensation.

“The myth surrounding publishers has historically been:  If I write it, they will come,” says Burton. “Great writing will always get picked up, regardless of genre eventually. Luckily places like Lulu exist to make the process easier, and I can move onto book two.”

Be sure to check out Burton’s new book, The Darkest Mission, available on Lulu.com today.

 

Winners of the HP Mini Laptops Announced!

As some of you may know, Lulu has an ongoing relationship with HP and we want you to reap the benefits of that relationship just as much as we do.  So, back in June, we announced two easy ways customers could win one of two brand-new HP 5103 Mini Laptops – by either creating and publishing a photo book, or by using one of Lulu’s handy services to publish one of your remarkable works.

We also got the chance to surprise one lucky Book Expo America attendee with a third HP Mini Laptop,  just for visiting our booth back at the conference in May.

Without further ado, the winners are:

  • Ronald Libertus – for his photo book wonderfully titled: Cupcakes and Lollipops
  • John Hurly – A long time customer of Lulu’s services.  John purchased a Best Seller package for his upcoming work.
  • Austin Reale (pictured) – Good old Mr. Reale, blogger for Reading Teen, stopped by the Lulu booth several times a day throughout BEA and was about as excited as I’ve seen anyone to receive a brand new computer.  Yes, I asked him to blog about it.

Help us in congratulating our winners on their new technological prowess in the comments.  Now, they’ve each got a shiny new computer to help them start on their next remarkable works.  As for the rest of you faithful Lulu blog readers, keep your eyes peeled for other contests in the coming months and for your chance to win from a selection of great prizes to help kickstart your publishing career. And most of all, thank you to HP.

What is Metadata?: How to Save Yourself Some eBook Distribution Headaches

As eBook sales continue to rise, Lulu wants to be sure you have access to all the latest and greatest tools and resources to help you sell more books in this exciting new market. In order to reach the millions of customers who own e-Reading devices, it is important to stay up to speed on best practices for making an electronic book quickly and easily.

One term you’re likely to come across when publishing your eBook is “metadata.” It also happens to be one of the main causes eBooks get bounced back from distribution.  In many cases, a quick revision of your eBook’s metadata is all it takes to push your content out onto digital shelves and increases your work’s marketability.

Simply put, metadata is the who, what, when, and where of your eBook.  Items such as your title, author name, volume number, etc. are all types of metadata and are what most retailers use to appropriately list and categorize your content.  When your eBook is listed on an online store, customers will see an image of your cover, which they can click on for more information about your work and to access the actual content of your work.  Many retailers treat the cover image and the actual eBook’s content as two separate pieces and it is vital that the metadata for both match (including upper and lower case letters) so your customers are linked to the correct book interior.

For example, lets say your book title is The Greatest Book Ever: A Tale of Suspense and Intrigue by Samantha Thomas. If the metadata for your cover is only listed as The Greatest Book Ever, by Sam Thomas, without the subtitle and a different author name, then the retailers can’t be sure if it’s the same work.  With the thousands of new eBooks being submitted everyday, it becomes too difficult to try to match the cover to the content.

Luckily, on Lulu it is pretty simple to ensure all your metadata matches. When you start a new project and name it, whatever you enter into the title and author fields will autofill the empty fields in the cover step. Whenever a colon is used in the project title, the system automatically treats any text after it as a subtitle. Once you get to the cover step, you can still edit your title, author name, etc. just be sure if you do make changes, you also go back and change the project information you started with too. For authors uploading a one-piece cover, again, just be sure all the text matches the project information you enter.

Be sure to check out our knowledge base for more eBook metadata tips to help you reach more readers in more markets all over the globe.

 

Lulu’s Free Book Event is Back!

Need incentive to help you finish up your latest book?  How about if it’s on the house?

That’s right, between June 14 and July 31, 2011, Lulu is providing all authors with a free copy of any newly published book.  To get started, just visit lulu.com/publish.

Already published a book? Well, we’ve got you covered too.  Here are some ideas we’ve come up with for you to take advantage of this offer too.

  • Create a hardcover version of your book – If you haven’t done so already, it’s never too late to turn your paperback book into a hardcover or vice-versa. The process is simple, and if we don’t already offer a hardcover size of your paperback, you can always reformat it for the new version.
  • Make a special version of your book. For example, you could add photos or illustrations to the book that help highlight the chapters.  Or, you could take a note from author Cory Doctorow, who recently published his book With a Little Help with four different cover illustrations.
  • Challenge yourself. Who says you can’t finish a whole new book by July 31st?  I don’t know about you, but I do my best work when it’s crunch time and a deadline is fast approaching. Your reward is a free copy of your brand new book. You can do it!
  • Collaborate with a friend on a book. You can either write something new together or work on finishing up a book one of you has already started. Either way you get to create something together!

Just remember, this promotion is for newly published or newly formatted books and does not apply to book revisions.  Whatever you decide, we want to help. So get started!

Terms and Conditions:
Promotion runs from 6/14 – 7/31. Creators are eligible for a free proof copy of a newly published work at
www.lulu.com up to a value of $25. Photo books, calendars, and eBooks are not eligible for this offer. Shipping is not included in the offer. Creator will receive a coupon code by email once the new work is published.