What to Read?

1 min readFinding recommendations for independently published books can be difficult. Over at The Guardian, Dan Holloway explains: “As a reader, I believe life is too short: if I want a great thriller, there’s enough Mark Billingham and Tami Hoag to work… Continue Reading →

Are eBook borrowers eBook buyers?

2 min readThe struggle to get eBooks into libraries continues. Large publishers seem to be at an impasse, unsure whether giving libraries the rights to their books will drive down sales. Independent publishers, on the other hand, have been making their own… Continue Reading →

Early Age, Early Adopters: How Kids’ Aptitudes for Tech Change the Face of Reading

2 min readChildren interact with technology in a different way than we do. Their brains are like sponges, which means they are able to intuitively use any new technology without reference to older ones. Give a child an iPad and watch what… Continue Reading →

Lulu Says Goodbye to DRM

2 min readLulu was founded on the philosophy of breaking down barriers that prevent talented authors from sharing their knowledge and telling their stories. Our goal is to help authors reach the broadest possible audience by providing tools to create, publish, market… Continue Reading →

Is it time to destroy your little darlings?

2 min readYour book is your baby. We get it. That’s why we know how hard it is to objectively edit your work. But just because it’s a hard step in the process, doesn’t mean you can ignore it. It’s important to… Continue Reading →

Life After NaNoWriMo

3 min readWe’re well into December, and it’s almost the end of the year, but let’s take a minute to talk about last month. How did you spend your November? Maybe getting ready for the change in seasons or braving crowds to… Continue Reading →

How to Market Your Book During the Holiday Season

2 min readNovember and December are the most lucrative months of the year for retailers because people are in a crunch to find and buy the perfect holiday gifts for their loved ones. Here are some tips to help you make the… Continue Reading →

The Return of the Serial Novel

2 min readBack in the early days of the novel, one of the most popular forms of publication was the serial. Charles Dickens, who was famously paid by the word, was only one of many authors in the Victorian era to publish… Continue Reading →

Lulu Celebrates Life@50+ with AARP

1 min readWhere are the Lunatics today? We’re out in New Orleans celebrating Life@50+ with AARP. At Lulu we believe that everyone has a story to share, and we take pride in helping people do just that. This is why we’re so… Continue Reading →

A Look Into Publishing Lingo

3 min readPublishing lingo can be tricky. When you’re making the decision about whether to self-publish your work or pursue a traditional publishing house, you may stumble upon some unfamiliar terms. Below we have outlined some of the most commonly used terms… Continue Reading →

The Editorial Process

3 min readMichael Crichton once said of revising, “Books aren’t written. They’re re-written.” As any of us who have slogged through draft after draft knows, he’s entirely on the mark, and it’s what you do during the rounds of revisions that make… Continue Reading →

Book Expo America 2012: Three Authors and 36 Million Reasons to Meet Them

2 min readLulu is headed to Book Expo America (BEA), one of the largest publishing events in the world, next week, but we’re not going alone.  Three of our very own authors will be on site June 5th – 7th signing free… Continue Reading →

Textbook to eBook: Is the trend taking off?

2 min readAs graduating students commence, we’re reminded of the educational cycle, and how different each experience of college is for every generation of students. New technology has altered the college experience significantly. One major change is how digital learning tools have… Continue Reading →

Vampire Diaries Author Loses Rights to her Book

1 min readIf you think writing a series of acclaimed supernatural thrillers, which get made into a successful television show and sell thousands of books, would be considered a job well done, think again. Publisher HarperCollins removed LJ Smith, author of The… Continue Reading →

Lulu.com – Number 1 in eBooks

1 min read2011 was an exciting year for independent publishing – new technology, devices and formats are changing the way people create and consume content. By far the stand out this year happened in the eBooks space. Creators published a stunning 115,517… Continue Reading →

Tackling Twitter, Part 1

3 min read(Click here for Tackling Twitter, Part 2: Replying, Retweeting & Using the Hashtag, Oh My!) It’s hard for some writers to express a thought in 140 characters, but in today’s world of Pinterest, Facebook, and blogging it’s necessary. As The… Continue Reading →

SXSW Interactive 2012 Recommendations for Authors & Publishers

2 min readSouth by Southwest Interactive (SXSW) 2012 is right around the corner, scheduled to take place in Austin, Texas March 9-13.  If you’re an author and have never heard of “South by,” you may want to check out the following blog… Continue Reading →

Update from Lulu Chief Operation Officer – Tom Bright

2 min readHello Lulu fanatics and creators, My name is Tom Bright, and I am the President and Chief Operating Officer at Lulu.  Today, I’m writing my first blog post and what better time than now, when so many new and exciting… Continue Reading →

Winners of the Lulu Short Story Contest Announced!

2 min readWow. We just can’t get over how many truly remarkable stories we received for the first ever Lulu Short Story Contest. Our panel of 25 judges carefully read through the 2000+ submissions, picked their favorite, then read it out loud… Continue Reading →

Veterans Day Author Spotlight. An inside look at the life of a military family.

3 min readIf my story can help overwhelmed military spouses gain a new perspective, I want to make it available to them.– Krista Graham, Author of Deployment Diaries. In honor of both Veterans Day and Remembrance Day, we at Lulu want to… Continue Reading →

Lulu on Lifetime’s The Balancing Act

1 min readCheck out Lulu’s appearance on The Balancing Act:  

Opinion: Is there an eBook “eZone?”

3 min read                                                    The other day, I was encouraged via Twitter to view the following video of… Continue Reading →

“When Do I Get Paid?!?!” How to Check Your Creator Revenue

3 min readAs an author on Lulu, you get to set your own price for your works beyond the manufacturing cost and you keep 80 percent of any revenue made.  In an industry where most companies work off a 70/30 split or… Continue Reading →

(Not) Getting Your Book on a Retail Shelf

3 min readI believe that one of the biggest mistakes in any marketing endeavor is not defining a clear goal. It’s easy to get caught up in a clever idea while losing sight of what you wish to accomplish. As authors, we… Continue Reading →

Marketing your Book with “Buy Now” Buttons.

1 min readKeep your potential readers focused. Simplify book purchases by adding these free “Buy Now” buttons on your website or blog. Reel in more readers with just four quick steps: STEP 1: Log onto “My Lulu” STEP 2: Click the star… Continue Reading →

Marketing Your Book at Book Fairs

1 min readThis past May, Lulu team members, along with numerous works by our remarkable authors, attended Book Expo America 2011 in New York City, the largest book convention in the United States.  Book Expos such as BEA offer great opportunities for authors… Continue Reading →

What is a Book?

1 min readIn the past, publishing was a closed system with countless barriers of entry an author had to overcome before they could see their work made public. Lulu empowers a new generation of authors to bring their knowledge and expertise to… Continue Reading →

Lulu API voted a favorite at South by Southwest Interactive in Austin

2 min readPartnering with Mashery, the leading provider of API management services, Lulu demoed its Publication API at South by Southwest Interactive (SXSWi) in Austin, Texas this past weekend.  Mashery’s Circus Mashimus lounge was billed as a magnet for Web application developers… Continue Reading →

eBooks and the Future of Publishing

2 min readLast Tuesday, Lulu attended the “Future of Book Publishing” roundtable at the New York Public Library, hosted by Kodak. Lulu’s own Paul M., along with Lulu author Melinda Roberts, were there to discuss the top technological and economic challenges facing… Continue Reading →

Author Success: Publishers Weekly Select

2 min readThe publishing industry is changing. More authors are discovering new platforms and devices to help tell their stories everyday. So much so that, last month, well-known publication Publishers Weekly highlighted approximately 200 self-published works for the first time. You may… Continue Reading →

Lulu at Internet Summit 2010

2 min readThe 2010 Internet Summit in Raleigh, North Carolina wrapped up yesterday, with Internet professionals and entrepreneurs from across the United States coming together to discuss topics such as mobile marketing and social ecommerce. Our very own Bob Young was a… Continue Reading →

The Future of the Book

1 min readOne of our designers sent around a link to this video this morning. It was put together by IDEO, the global design firm, and shows the possibilities it envisions for the book. Some interesting ideas. Let us know what you… Continue Reading →

“Be the Adventure You Dream.”

3 min readI found this incredibly inspiring story while I was poking around Facebook and just had to share it. It is a note by writer J.C. Hutchins about his good friend and fellow writer Zellie Blake. Blake was a talented young… Continue Reading →

Bringing You a Bigger Audience

2 min readYou are the future. Your knowledge and ideas are the building blocks for the next generation, the foundation that ensures we continue to progress as a society. You need ever-better ways to share your knowledge and reach more people —… Continue Reading →

The Importance of Editing

2 min readOne of the most common questions I receive is, “Why isn’t my book selling?”  The answer is usually painful to hear.  Avoiding that question altogether lies in tackling another question early in the publishing process, “What will prevent my book… Continue Reading →

Top 5 Tips for Making a Great Ebook Stand Out.

3 min readTop 5 Tips for Making a Great Ebook Stand Out. Analysts estimate Amazon’s Kindle selling about 1.5 million units by the end of 2009, while Barnes and Noble’s Nook is already sold out for the holidays.  More e-readers are popping… Continue Reading →

Lulu Author Interview: Anthony S. Policastro

4 min readWorking at Lulu.com has been a pretty interesting experience. Aside from all I have learned about the publishing industry, I have met some pretty unique people. I interviewed a former adult movie actress, a magazine publisher, and even helped a… Continue Reading →

Forums – Rubbing Elbows, Virtually.

2 min readForums are virtual meeting rooms where people with an Internet connection from all walks of life can come together and mingle. Think of forums as a party where the discussions are typed out and only one person talks at a… Continue Reading →

Using Facebook Fan Pages to Promote Your Book

2 min readHow does having 1000 True Fans sound to you? Nick first posted about that self publishing strategy back in May, and then Dan, John, and Lauren followed up with different ways to use the internet to achieve that goal, whether… Continue Reading →

Customize Your Way to a Published Success

1 min readWhen I was in school, nothing stressed me out more than having to edit and format those 10 to 15 page term papers, so I can’t even imagine how much pressure authors must feel when tackling those massive 300 page… Continue Reading →

Coming to Fruition: A Manifesto

13 min readThe Blog Team here at Lulu doesn’t usually have the opportunity to share such a story with our readers, but when Lisa Haneberg sent us her account of helping our elders become published authors we knew we had to share… Continue Reading →

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