Articles tagged "publishing"

A Look Into Publishing Lingo

Publishing lingo can be tricky. When you’re making the decision about whether to self-publish your work or pursue a traditional publishing house, you may stumble upon some unfamiliar terms. Below we have outlined some of the most commonly used terms in the traditional publishing world to help.

Advance: This refers to the amount of money you receive up front from a traditional publisher. Depending on your deal it can range from a few hundred dollars to hundreds of thousands, though first time/mid-list authors should expect more modest amounts. The structure of how an advance is paid out varies by house but range from half on signing and half on delivery of the final manuscript to a third on signing, another third on delivery, and the final third on publication. One quick note: it isn’t until your book makes back your advance that you’ll see any royalties whatsoever.

Royalties: Once a traditional publisher has made back the money it advanced you to write the book, you will begin earning royalties. Like an advance, the amount you receive per book sold (to a retailer at the wholesale price) will vary based on many factors, although typically it will be on the smaller side–say 6.5% to 10% for print editions (rates differ for paperbacks versus hardcovers) and 25% for eBooks. Payment schedules will differ based on the publisher, but will typically be doled out on a quarterly or twice-a-year basis.

When you self-publish through Lulu, you keep 80% of the profits on your print books and 90% of the profits on your eBook. To understand revenue vs. royalty vs. profit, we’ve written some brief explanations:

  • Revenue: a general term for any money Lulu pays you for book sales
  • Royalty: a specific type of revenue that comes from retail sales and is subject to United States of America income tax laws
  • Profit: the net income for your work after other expenses have been accounted for, including payment to contributors, pre-production, labor, marketing and overhead costs.
For more information on pricing and profit on Lulu.com, check here: Deciphering Retail Prices.

 

ISBNThis stands for International Standard Book Number. Essentially, it is a 13-digit identifier required if you plan on selling your book in a bookstore or distributing it via a library. It’s often printed on the back cover of a book or the copyright page and every edition (eBook, paperback, hardcover) need its own ISBN. 

Laydown date: Your book’s publication date — as in the day it will go on sale. Large publishers will sometimes enforce a “strict laydown date,” meaning that retailers are not allowed to sell the book before it comes out — and may even be subject to legal action copies be accidentally released beforehand.

Galley or ARC (Advanced Reader’s Copy): These are the copies that authors/publicists send to media for review. A galley will include the cover and the book’s text with the caveat that reviewers check with the publisher before printing a quote, but won’t include any special effects on the cover like foil or embossing (raised print). An Advance Reader’s Copy costs more to produce and tends to include snazzier extras. In Lulu terms, this is called a proof copy. 

OOS: Out of stock. This can apply to either a retailer or the publisher — meaning books are flying off the shelves too fast for the printing press to keep up! In Lulu land, the only time this would happen would be if the author took his or her book out of distribution but a retail partner, such as Amazon, hasn’t taken the listing down from their site yet. 

Mass Market: In addition to hardcover and paperback bindings, there’s also what’s known as a “mass market” edition, which is always paperback and of a smaller trim than the dimensions of a “trade paperback.” However, mass market refers to more than just size. Distribution-wise these books are sold outside of bookstores in the aisles of your local big box or grocery stores. This term is specific to traditional publishing.

If there are other terms you’d like to know more about add them to the comments section below and stay tuned for a follow-up post.

The Editorial Process

Photo courtesy of TheCreativePenn’s photostream on Flickr

Michael Crichton once said of revising, “Books aren’t written. They’re re-written.” As any of us who have slogged through draft after draft knows, he’s entirely on the mark, and it’s what you do during the rounds of revisions that make your book closer to finally being finished.

Editors at traditional houses work extensively with writers on everything from a book’s plot and character to title and cover design. After a book is acquired, the author will receive an extensive, pages-long editorial letter that is not for the faint of heart. It outlines a number of changes that will need to be made, thus kicking off a long revision period that ultimately ends with publishing as much as 18 months later.

As an author using an open-publishing platform, you have more flexibility in accepting or rejecting where you want the story and characters to go, and you don’t have to wait nearly two years to hold a copy of your book in your hands.

Book Expo America 2012: Three Authors and 36 Million Reasons to Meet Them

Lulu is headed to Book Expo America (BEA), one of the largest publishing events in the world, next week, but we’re not going alone.  Three of our very own authors will be on site June 5th – 7th signing free copies of their bestsellers and, more importantly, sharing tips on how to make it in this lucrative new world of open-publishing.

The line-up of bestselling authors at BEA includes New York Times Bestseller David Thorne, former congressional candidate and political author Kevin Powell, and marketing/tech guru Scott Steinberg. This is a can’t miss for everyone attending BEA, so stop by to see us at book #3476!

Lulu Founder and CEO, Bob Young, will also be there presenting on two panels Sunday, June 3rd.  Bob will be calling on his years of salesmanship and expertise to share valuable tips and insights for publishing success.  Both panels take place this Sunday at the Javits Convention Center in New York.  Bob’s speaking schedule below:

  • 9:00AM – 9:50AM – Room 1E14 – Break Through & Publish You
  • 1:30PM – 2:20PM – Room 1E13 – Publishing Partners That Put Unknown Authors on the Bookshelf
Lulu’s presence at BEA comes hot on the heels of our 10-year anniversary, which had us celebrating our authors making over $36 million in revenue in our decade-long history.  At over 677,000 published eBooks and over 618,000 published print titles, we’re more excited than ever to show the folks at BEA just how easy it is to publish works in all sorts of markets and formats more profitably than ever before.  See you at the show!

Textbook to eBook: Is the trend taking off?

As graduating students commence, we’re reminded of the educational cycle, and how different each experience of college is for every generation of students. New technology has altered the college experience significantly.

One major change is how digital learning tools have been incorporated into the curriculum. For years, many have thought eBooks would change the educational game by allowing students to purchase cheap textbooks and use links in them to enhance their learning. But, to the shock of many, students, to this point, have seemed to prefer more expensive, print versions of their textbooks.

In Forbes, Tom Malek, who works for McGraw-Hill Higher Education, wrote about this trend, “A funny thing happened on the way to the e-book revolution: students decided to stay with print. E-book adoption among college students has remained consistently, almost puzzlingly low. Studies currently show that about 3 percent of college students are purchasing e-books. If today’s students are truly digital natives, and if e-books offer so much value to students, why haven’t we seen more uptake?” He offers that college students seem to still hold onto print books because they’re used to studying out of them. Very few high schools offer eBooks as part of the curriculum (a number that’s sure to rise).

Vampire Diaries Author Loses Rights to her Book

If you think writing a series of acclaimed supernatural thrillers, which get made into a successful television show and sell thousands of books, would be considered a job well done, think again.

Publisher HarperCollins removed LJ Smith, author of The Vampire Diaries, from the project after friction during the editing process. Smith said she was pushed out after arguing against cutting characters, scenes, and other creative decisions that she felt were important to her vision of the story.

Smith, who began writing the novels on a “for hire” contract back in 1990, was shocked to find out that she had no rights to any of the characters or stories she created. In an e-mail, Smith reflected, “Even though I have written the entire series, I don’t own anything about The Vampire Diaries.”

This is an all-too-common story among writers of genre-fiction. Authors desperate enough to sign anything end up losing any creative or financial control of the characters, and the ensuing sensations, they create. Where a publishing house offers a vast marketing and distribution network, it also tends to dilute and altogether alter a writer’s creative vision. To some writers, like LJ Smith, this becomes too much to bear. They fight to keep their work intact, only to find “a letter addressed to the ghostwriter by name, telling her to completely rewrite my book.”

We’re neither arguing against the need for a good editor, nor against some self discipline and revision on the part of the author, however, we think this example demonstrates an important benefit of self-publishing: complete creative control and financial ownership of your work. Even after writing several successful novels, LJ Smith was removed from her series with little to no warning whatsoever, and absolutely no recourse.

Lulu.com – Number 1 in eBooks

2011 was an exciting year for independent publishing – new technology, devices and formats are changing the way people create and consume content. By far the stand out this year happened in the eBooks space. Creators published a stunning 115,517 new eBooks on Lulu.com in 2011, up 22% over 2010.

The surge in eBooks published has helped make Lulu the #1 source of independent content on the iBookstore(SM) and Nook Bookstore with 60,000+ titles available in these channels right now. This number is growing rapidly every day thanks to Lulu’s continued commitment to developing the best eBook publishing tools available.

With 10 years of experience helping over 1.1 million creators in 200+ countries and territories bring their content to the world, we have grown our eBook catalogue to a whopping 620,000 titles.  Your content is making a difference in the world of publishing and Lulu is proud to be your partner.

While eBooks are clearly gaining strength in numbers, the future of eBooks is still being defined, with Lulu investing heavily in that future. For instance right now we are hard at work paving the way for the next generation of eBooks. Please stay tuned for exciting updates as we embark on this next chapter in independent publishing. And next week, we’ll take a look at where print books fit into the mix.

Tackling Twitter, Part 1

(Click here for Tackling Twitter, Part 2: Replying, Retweeting & Using the Hashtag, Oh My!)

It’s hard for some writers to express a thought in 140 characters, but in today’s world of Pinterest, Facebook, and blogging it’s necessary. As The New York Times recently noted, “With the digital age comes new conceptions of authorship.” This is especially true for authors who don’t have the marketing muscle of a publishing house at their disposal.

Not everyone has been quick to jump into the “Twittersphere.” Explains author Lucas Klauss, “I was — like a lot of writers, I imagine — initially pretty suspicious of Twitter and its supposed benefits. I thought it would end up being just a big time-suck. And sometimes it is! But I’ve been happily surprised at how fun it can be.”

He used the social media platform to promote his book trailer (more on these at a later date). “By far most of the views I got were from Twitter — people retweeting it and saying they thought it was funny. And it connected me to other authors I hadn’t yet met.”

Wanting to be on Twitter and actually getting the mojo to join and keep on top of it are very different. It can also be intimidating and, take it from me, just plain weird at first.

Don’t let it be.

Remember how you tackled the blank page and completed a book? Well, trust me, Twitter has nothing on that. However before you start crying from the Twitterverse’s rooftops, remember the following:

Define your online persona: Being on Twitter means others will come to “know” you so think about which part(s) of yourself you want to put out there. What interests and hobbies will you promote? Your writing and reading, sure, but maybe you also love old Nintendo games, tulips, or your Subaru? Whatever it is take note and once you join, seek out similar folks with whom you’ll want to have a dialog.

Contribute to the conversation: Someone you follow is looking for a book recommendation? Answer him or her. Another person posts a link to a blog post you loved? Say so. The point of Twitter is not to tirelessly promote your own work but build your own community of online “tweeps” who will answer your questions and hopefully support you

Stay committed: The most popular people on Twitter tend to update their feeds often so plan on tweeting at least twice a day. If you’re worried about making such a big commitment, strategize. Keep a running log of future tweets as far out as you can handle. This can help reduce the pressure to always be by your phone or computer

Cross-pollinate: I’m not normally a big fan of corporate buzz words, but in this case it makes sense. Basically, you want to make sure that all of your various social media platforms are interconnected, meaning that your Twitter profile points to your blog and vice versa. This helps people become aware of your entire body of work. Thankfully, this linking process isn’t usually very difficult!

Be patient: Building followers takes time. It’s unlikely you’ll acquire 5,000 followers overnight but that’s okay. You want quality — as in people with similar interests who you can have a dialog with — over quantity.

Check out next week’s column for tips on using the hashtag (see below), the difference between replying and retweeting, as well as a whole host of general do’s and don’ts!

(Click here for Tackling Twitter, Part 2: Replying, Retweeting & Using the Hashtag, Oh My!)