Articles tagged "reach"

Book Expo America 2012: Three Authors and 36 Million Reasons to Meet Them

Lulu is headed to Book Expo America (BEA), one of the largest publishing events in the world, next week, but we’re not going alone.  Three of our very own authors will be on site June 5th – 7th signing free copies of their bestsellers and, more importantly, sharing tips on how to make it in this lucrative new world of open-publishing.

The line-up of bestselling authors at BEA includes New York Times Bestseller David Thorne, former congressional candidate and political author Kevin Powell, and marketing/tech guru Scott Steinberg. This is a can’t miss for everyone attending BEA, so stop by to see us at book #3476!

Lulu Founder and CEO, Bob Young, will also be there presenting on two panels Sunday, June 3rd.  Bob will be calling on his years of salesmanship and expertise to share valuable tips and insights for publishing success.  Both panels take place this Sunday at the Javits Convention Center in New York.  Bob’s speaking schedule below:

  • 9:00AM – 9:50AM – Room 1E14 – Break Through & Publish You
  • 1:30PM – 2:20PM – Room 1E13 – Publishing Partners That Put Unknown Authors on the Bookshelf
Lulu’s presence at BEA comes hot on the heels of our 10-year anniversary, which had us celebrating our authors making over $36 million in revenue in our decade-long history.  At over 677,000 published eBooks and over 618,000 published print titles, we’re more excited than ever to show the folks at BEA just how easy it is to publish works in all sorts of markets and formats more profitably than ever before.  See you at the show!

Lulu eBooks Just Got Even Better

Tables and columns have been around for so long that we don’t give them much thought – even though our daily lives often rely on them.  One supports our dinner plates, silverware, fruit bowls, lamps, and books while the other literally supports the roof over our heads.  In recognition of all that tables and columns have contributed to civilization, we are returning the favor by supporting their use in document-to-EPUB conversions.

What are the benefits? 

For authors, uploaded Word documents that include tables and columns will now pass conversion.  This is especially good news for educators publishing text books, developers publishing tech manuals, or businesses publishing data-heavy intellectual property – all of which make excellent design use of tables and columns.

For consumers, simply clicking on the table image in an eBook will provide access to the original, raw table data.  This allows readers to interact with the data in various ways such as accessing embedded links or copy and pasting information directly from the table.

The really big news is that Lulu is currently the only platform providing this type of document support – all absolutely free.  Compare this with other services that can cost upwards of $400 per conversion.

What’s Next? 

We’re always looking for ways to make our great self-publishing tools even better and more accessible to everyone.  We love hearing your feedback, and work continues to provide support for all the items that matter to our authors and our readers.  Check back for more Lulu news in the coming weeks.

Expand Your Business with Custom Publishing Solutions

I had an interesting conversation with an up and coming author recently who has a very specific vision.  She wants to cut out any potential for a “middle-man” to distract her readers from finding and buying her works.  She eventually even wants to run her own publishing business directly from her website starting with her own titles.  This would enable her to maximize her profits and directly tap into her fan-base while helping other aspiring authors share their works too.  The problem is she didn’t have an easy means of distribution, eBook creation, or order fulfillment.  She needed someone to help her do all the heavy lifting on the backend, so she could focus on creating a successful business.  That’s where Lulu and our Open Publishing APIs (Application Programmer Interfaces) come in.

An API is kind of like a Lego® block that makes a website or application work.  All the “blocks” that make Lulu’s great self-publishing site function are available to the public so that anyone can use them no matter their needs or their market.  With Lulu APIs, authors, publishers, businesses, and developers alike can take whatever pieces they need from Lulu and use them on their own websites to instantly produce, manage, and sell content.  The best part? They are absolutely free.

Suddenly this up and coming author has a completely customized publishing solution to start that business she dreams about.  She can sign up other authors but can relax while she uses Lulu’s global print-on-demand network to cut on shipping costs.  She gets to offer her authors distribution through Lulu’s retail partners like Amazon, iBookstore(SM), and NOOK Bookstore – where many readers already shop. It’s all under her own imprint and designed for her to be more profitable than ever before possible.

Lulu is constantly rolling out new APIs too.  Coming soon Lulu’s eCommerce APIs will be released for general availability, enabling customers to buy directly through an author or business’s own website. Also be on the look out for general availability of our Creator Revenue APIs which allow a business or imprint to easily keep track of an author’s earnings.

Indeed, the Lulu APIs are empowering people and organizationslike our friends at campus bookstores across the nation – to grow and monetize content in exciting new ways while diversifying revenue and expanding their businesses – all under one roof.  Be sure to check back in the coming weeks for some more exciting news about how our APIs are helping to break down even more barriers for authors, for businesses, and for everyone in between.

 

CAMEX Recap – Bringing the Power of One-Stop Publishing to College Communities

Lulu was at the Campus Market Expo (CAMEX) March 2-6th this week and boy did we have a great time. It was our first year at the event and since we were partnered with the National Association of College Stores (NACS), the guys responsible for CAMEX, attendees were anxious to see what we had to offer. We did not disappoint.

Lulu got to show off our fancy new beta platform for college stores. What the heck does that mean? Well, we’re providing stores with the tools they need to effectively become their own publishing hubs. This is great for everyone including faculty and staff, students, and the stores themselves. The platform puts the power back in the hands of the community. Educators are able to create customized course materials and text books at prices they set. Students get more up-to-date and affordable content, and can publish works of their own. Stores get to diversify their revenue, take advantage of Lulu’s distribution partners, and look like the good guys they are to their customers – all while Lulu does all the heavy lifting on the backend. Cool huh?  So far, the pilot program has sign-ups from Montezuma Publishing at San Diego State University, Jayhawk Ink at the University of Kansas, and Odin Ink at Portland State University.

You can learn more about Lulu’s partnership with NACS on the Lulu Press Center. In the meantime, check out these fun pictures from the show.

The Week in Self-Publishing and eBooks

Another week spent staring at that one perfect sentence you’ve written, dreading the fact that this one incredible sentence needs to eventually become part of a paragraph, then part of a chapter, and eventually just an almost insignificant part of a brilliant book. But you can do it! We promise.

Another week means another week in self-publishing and eBook news, so here we go:

  • The Association of Independent Authors (AiA) will be releasing a comprehensive guide to self-publishing in a few months. We’re assuming they will be self-publishing it.
  • Ebook revolution? Sure seems like it. A self-published author in Britain has sold more books than Stieg Larsson and James Patterson.
  • Could it be time for a single format for ebooks? This article weighs the pros and cons of ending the use of digital rights management (DRM).
  • Nicholas Carr discusses the idea of writers changing their ebooks after they’ve published them. Would The Great Gatsby be even better had Fitzgerald the ability to continue to edit it? Will your novel continue to change years after you publish it?
  • Big Surprise! Jonathan Franzen hates ebooks. But he’s sold thousands of them.
  • Activist and award-winning writer Kevin Powell will self-publish his next book.
  • Is “bundling” eBooks with print books a good idea? A small publisher shares his ideas.
  • A pretty comprehensive look at how drastically the rise of self-publishing and eBooks have changed the publishing industry (and the Internet).
  • Want to lend eBooks? Want to make your ebook available to be lent? Here’s how.
  • A great piece about why award-winning chef John Sundstrom is choosing to self-publish a new cookbook, despite offers from major publishers.
  • Digital textbooks are the future. what’s to stop professors from self-publishing their own?

Happy writing and publishing!

 

From the Vault: More Social Networking Sites for Authors

There are number of other websites and tools besides Twitter, FaceBook, and Google+ that are ideal for establishing relationships online. Many of these sites allow writers to find a highly targeted segment of Internet users to share ideas and get feedback. The sites can also be used to reach people who might be interested in purchasing your books, photobooks and other Lulu.com content.

Plurk is a great site to find people with similar interests. The service is similar to Twitter, but enables conversations to be followed much more easily.

Tumblr is another micro-blogging site to share text, photos, quotes, links, music, and videos, from your browser, phone, desktop, or email.

Pinterest is a digital bulletin board that you can post likes and interests to for seamless sharing with others.  This is a great place to recommend titles you like yourself, and casually mention your work.

StumbleUpon is a perfect site to find sites that match your exact interests. You can surf sites on any topic and easily add your own favorites and your own Lulu content easily. It is not uncommon for StumbleUpon to generate thousands of views of a single web page.

These are just a few of the many sites and tools available to promote your Lulu.com projects. Feel free to add any other ones you like to use, or links to your pages, in the comments section.

Using Facebook Timeline to Better Market Your Books

Whether you’re ready to click the “Like” button or you’re secretly wishing for a new “Hate” button to be added over the new Facebook changes, the popular social networking site is getting ready to update…again. On February 2nd, everyone’s profiles will be switched to the new Facebook Timeline layout – like it or not.  It’s ok though, with change comes opportunity and in your case, oh faithful Lulu author, you’ll have new tools to play around with to help market your works.  This post will help you set up your Timeline and give you some ideas on how to best use it to reach your audience.

What is Facebook Timeline?

Facebook Timeline is pretty much exactly what it sounds like. According to Facebook CEO Mark Zuckerberg: “Timeline is the story of your life…in a new way to express who you are.”  Your posts (literally all of them) are divided in two and appear on a timeline in chronological order below your profile picture and basic information.  The super cool feature about your Timeline and the most obvious change is the new cover option, which lets you save an image as a banner at the very top of your page. This is your place to shine Lulu author.  I’ve already seen some really fun and innovative uses for this space.  Just check out these cool personal Timelines and these company Timelines for some inspiration.

From Mashable - Note the use of a QR code as the profile pic. You can do this to link to your book's product page on Lulu.

 

As you can see in the links and images above, the more creative you get with your new cover image, the more likely a potential reader might stop and consider reading your works.  Consider placing illustrations from your books in this space if you’re a children’s book author, or perhaps even a passage from your work if you’re a novelist.  Make it fun and don’t be afraid to think outside the box.  This is a great chance to brand yourself and your work in an interesting and unique way.  To start setting up your Timeline, check out this handy slideshow from our friends at Mashable for step-by-step instructions.

Lifespan of a Post:

Right now, Facebook posts have an average lifespan of about three hours according to research recently done by Bitly. This is likely to decrease with Timeline, but you can ensure the right people are seeing your posts by trying different times throughout the day to pinpoint your highest traffic hours. It’s a good idea to set up your own personal Facebook page for your works too so you can have access to all of Facebook’s great insight tools, which show you which of your posts trend most and to what demographics. The more virality (the amount it will be shared) your posts have increase the likeliness that your fans will like it or share it, which will extend your posts’ lifespan.

Post more and post often:

Given the ever-decreasing life-span above, what you have to say has more potential to be lost in the sea of other frequent posters in your fans’ news feeds.  I still wouldn’t post things back to back, but once every hour to two hours certainly couldn’t hurt. The vast majority of readers are constantly plugged in now, and are always interested in discovering fresh, easy to digest content. But make sure that content is of quality and value or fans will flag you for spam.

Life Events:

You’ll notice you now have a new option next to your status updates on Facebook Timeline called “Life Event.” This is a great new feature specifically for authors because you can include your books, publications, and blog-type posts here and instantly share it with your readers.  You can include cover-photos along with your posts to really help them stand out – like so:

So there you go, you should be well-equipped to brave the new Facebook Timeline and be a cut-above the rest for marketing your titles through this channel.  Sound off on what you think about the new Facebook in the comments below and feel free to offer your own tips for how you’ve used it too.