Articles tagged "reach"

How to Write a Great Press Release

Writing a book is no small feat and you should be proud of yourself for all the hard work you’ve done.  The next step is to let the world know about your story and where they can find it.  A good press release can be just the thing to spread the word quickly and generate some buzz around your work.  But what makes for a great press release?  These 10 tips should help.

Know Your Audience and Stick to the Facts: Most press releases will be read by a journalist.  They aren’t interested in being sold something or helping you drive visitors to your product page.  The best way to increase the likelihood that your release will be picked up is to do as much of the work for the journalist as possible.  Provide interesting facts, numbers, statistics from analysts, or quotes from yourself or your readers.  Do your research and include it in the release – anything you can do to provide unique, interesting information will increase your release’s credibility and its chances of being picked up.

Write in Third-Person: A press release is always written in third person because you are announcing news to a fresh audience and need to make the subject of your release as clear as possible.

Say Who or What in the First Line: Journalists are very very busy and receive tons of releases everyday.  A good release should be able to get your point across within the first paragraph because most journalists only have time to read that far. It isn’t always possible, but if you can mention the subject of your story within the first sentence, better yet, the first word of your press release, you can immediately set an expectation for what the release is about and if it is relevant to the reader.

Keep It Simple: Try to focus on one main point throughout your release – otherwise you risk confusing your reader.  A great press release should make the journalist want to call you to learn more, not scratch their heads halfway through.  A good rule of thumb to help is to keep your release down to one page and around 300 – 500 words.

Call to Action: Every release needs to finish with a call to action.  In many cases, with a book release, the call to action would be along the lines of:  “Jim Brown’s book, The Greatest Book Ever, is available at www.lulu.com.”  Or, “To learn more, visit www.lulu.com.” Without a call to action, readers will finish your release and say:  “Ok, now what?”

Avoid Buzzwords: A journalist is interested in finding the story in your release so they can write their own.  Buzzwords like “innovative,” “breakthrough,” “revolutionary,” are all an immediate turn-off to a journalist.  They are more interested in the facts that can back claims like this up.

Boilerplate: Every press release has a short, two to five sentence paragraph at the bottom called a “boilerplate.”  This is a high-level summary about the press release’s subject material.  For an author, think of it as a brief bio about yourself to give a journalist more information if they need it.  Items like how long you’ve been writing, where you’ve been featured, where readers can find your work, awards and accolades, etc. are all good things to mention in a boilerplate and establish yourself as a reputable source.

Think of a Catchy, Thought Provoking Title and Subheading: I list this close to the bottom because a great press release title should summarize the content of the release in one line.  A clever title can often be just the thing to catch a reader’s eye.  If you can’t think of anything catchy, then try to highlight the most interesting, exciting news from the body of the release. You don’t have to use subheadings, but they can be a great way to give just a little more detail about your release upfront.  This should be complimentary to your title, and aim to further hook the journalist into reading further.

Search Engine Optimization (SEO): Think of keywords associated with your work and the audience you want to reach.  Good SEO can help drive your release up further in search results on sites like Google and Yahoo!. Simply including keywords relevant to your subject will increase your release’s visibility.

Sending It Out: There are many ways to send out a press release.  I recommend a wire service like PRWeb, PRNewswire, or GlobeNewswire.  Services like this typically charge a one-time fee that lets you use their distribution lists and will let you optimize your release in multiple formats such as a PDF, HTML, or plain text to ensure you reach the most readers.  However, you may have your own list of contacts too.  Emailing a release to a journalist is fine, but remember, you don’t like to be spammed and they certainly don’t.  Emailing a journalist multiple times, addressing them by the wrong name, or sending them content that isn’t relevant to their field of coverage is a sure way to get yourself blacklisted from ever getting coverage from them.

Now that you’re ready to tell the world your story, feel free to use the handy press release template below.  Just copy and paste the layout into a document and plug in your own information. Note the “###” at the bottom.  This indicates the end of the release.  Also, if you mention Lulu, please be sure to include this line at the end of your boilerplate:  “The views and opinions expressed in this press release do not necessarily represent the views and opinions of Lulu.com or its affiliates.” For more examples, also check out the Lulu press center.

Press Release Template

Lulu Expands International Reach for eBook Authors

Lulu is excited to announce today greater reach for eBook content by adding distribution support to 26 new countries including Italy, Belgium, and Spain for eBook authors selling through the the iBookstore℠.

This announcement comes along with Lulu’s distribution of French-language content to the iBookstore as well, which officially makes Lulu the first self-publishing company to offer eBook distribution for both English and non-English content.

Our goal is to help you, our remarkable authors, sell more books no matter where you live or what language you speak.  And we’re planning to continue to enhance all of our eBook offerings and services to help you sell more books and reach even more readers.

Start your eBook today by visiting our eBook landing page.

 

 

Lulu Short Story Contest Tips

Wow.

In the 10 days since we launched the Lulu Short Story Contest, we’ve received hundreds upon hundreds of submissions, authors are helping each other out more than ever on our social networks, and authors are finding just how easy it is to publish an eBook of their very own.

Based on the whopping 150+ comments on the original contest announcement blog – we’ve noticed that a lot of you have some of the same questions about the contest, so here are some helpful tips to consider as you get closer to submitting your own story.

600 Word Max: We know it might be a challenge, but it is definitely possible to submit a short story that is 600 words or less.  Facebook fan Jason Johnson puts it best:  “I agree that 600 words is short, but I also think that’s the point.  What can you tell in 600 words that still makes it interesting to your readers.” Oh, and the 600 word count does not include the title and copyright material.

Use the Template: I love that people are looking for ways to spice up their entry – be it with pictures, a table of contents, etc.  But avoid straying from the template we’ve provided.  We’ve done most of the work for you formatting-wise and designed the template to pass through eBook validation as smoothly as possible so you can be sure your story can be distributed to places like the iBookstore.

Multiple Submissions: Yes please! You are certainly allowed to submit more than one short story, so keep em coming.  600 words not enough to contain all that remarkable creativity? Then write and submit as many new short stories as you want.  Several people have submitted more than one already.  We’ve even had one guy ask if he could send in 400 separate stories.  No matter how many you give us, submitting more than one will increase your chances at winning.

Submitting Your Story: Submitting your story is just a matter of visiting this link to Survey Monkey and filling in the 5 questions.  The most important part is providing us with a link to your work.  Once you finish publishing, you can click the “My Lulu” tab.  Here you’ll see a list of your projects, including your new eBook short story.  Click the “view/buy” button next to your work’s title.  Copy the web address of your story’s product page and paste it into question 4 on Survey Monkey.  This will help us track submissions and is how you get your 20% off coupon for participating.

Pricing: Once you get to the pricing step in the publishing wizard.  You will be able to set your price to anything you want – even free.  The default price is set at $1.24, which is the minimum for making revenue off your story.  If you’d like to give your eBook Short Story away, simply enter $0.00 as your price.

We’re excited to see so much activity going on with this contest and definitely plan to do more in the future.  There is still plenty of time left in the month though, so send us your short story today.  Good luck and thanks for playing.

Want even more short story writing tips?  Check out this handy article from Fiction Factor.

 

Make More Off Your eBook by Selling it for Free

In recent weeks, we’ve made some pretty big announcements about eBooks: an industry best 90/10 revenue split, distribution to Barnes & Noble’s NOOK, a handy new Word to EPUB Converter, and a new Manage Distribution page that lets you opt-in and opt-out of retail channels with the click of a button.

We’re on such a roll, why stop now?  The opportunities eBooks bring to reach new readers is so great, we just keep looking for ways to enhance our e-offerings even more.

Today, we’re happy to announce another eBook feature to give you more selling flexibility over your digital works:  Free pricing.  eBook authors can now distribute and sell their eBooks in the iBookstore with a price tag of $0.00.

Right about now I’m sure you’re asking: “How will being able to sell my eBooks for free get me more sales?”  Well, the answer is simple:  Everyone loves free.  Heck, we’ve built a business off the principle with our free publishing solutions.

So far we’ve seen authors use free pricing in a number of clever ways to better market their works:

  • Free eBook Previews: Letting your readers sample the first chapter or two of your eBook is a great way to get them hooked on your story and more likely to but the complete work.
  • Supplements to Your Print Version: This is a great way to keep your fans interested in your work, even after they’ve finished reading it.  A free supplement could include character bios, background details on how you started your story, etc.  Think of it almost like your own creator’s commentary for your book.
  • Word of mouth: In an article in the Guardian, best-selling author Cory Doctorow says nothing sells books better than word of mouth. “Personal recommendations…enabled by freely copyable eBooks act as a force-multiplier…by letting readers make informed guesses about who else will like it, and giving those readers a persuasive tool for closing the sale.” Most readers buy a book because someone recommended it to them.
  • Impulse buying: Doctorow goes on to say that “the Internet’s attention span is about five minutes, so unless the reader can do something affirmative to acquire the book within five minutes of being enticed by the eBook, there is a good chance they never will.”
  • Best-seller Lists: Remember, most e-readers count and display best-sellers on actual units sold, not how much money the author has made. According to the New York Times, currently more than half of the best-selling eBooks on some of the most popular e-readers are available at no charge.   Getting to the top of the best-seller list guarantees better visibility.

So there you have it, you’re now free to play around with your pricing however you want to better reach your readers.  To learn more, or to start your own eBook with just a few clicks of a button, visit our eBook publishing page.

 

eBook Distribution 101: Table of Contents

If you haven’t discovered it yet, check out our new Word to EPUB Converter on the eBook publishing page. This is our fastest, most streamlined way yet for you to create an eBook from your manuscript and send it out into the world. Go ahead and play around with it– you can have an eBook for sale in an hour!

The EPUB Converter is a powerful tool, and with great power comes great responsibility– so we’ve written an eBook Creator Guide to help you format your Word DOC into the best shape for conversion. Why should you bother? Think of it as getting your book ready for a race. Sometimes a runner can win after barely training. But most times even the greatest athletes will collapse on the track unless they’ve prepared for the event. (Or, in your case, create an eBook that can’t be sent to distribution channels.) While our wizard isn’t as demanding as a race, a little preparation never hurt anyone, or any book.

One essential retail distribution requirement (which takes little prep work) is to have a working Table of Contents. This Table of Contents is not the same as a print book, but a file inside your EPUB called the NCX. (That’s the Navigation Control file for XML, for technical folks.) The NCX contains links to the sections or chapters of your eBook, which makes for easy navigation between one part to another. It appears on e-readers as a vertical list of links.

A very common problem is an NCX that has only one link named “untitled”. When this happens, your eBook needs to be styled with headings that point out its sections or chapters. Letting the wizard know you need an NCX link isn’t hard: just format the name of each section in your Word DOC as style “Heading 1″. (You can do this through the “Styles” options, listed in the Word tab “Home”.) Then, you can change this style’s settings (font, size, etc.) to reflect the styling of your book. If you want to create subsections, use “Heading 2″ and “Heading 3″.

NCX links that aren’t correct are another problem; for example, a phrase in your manuscript becomes a link in your eBook. This means that parts of your book other than chapter headings are styled as “Heading 1″, etc. Weeding these out is as easy as styling them back to “Normal”. And if you’d like more information on NCXs, our Connect page can help you out.

Of course, always check your EPUB in an e-reader like Adobe Digital Editions to make sure it appears the way you want it to, and it follows the retail distribution guidelines.

Keep playing with the tool, and don’t forget to consult our handy eBook Creator Guide for all things eBooks. Happy e-publishing.

eBooks Made Easy with New Lulu Free EPUB Converter and eBook Publishing Tools

Today is a big day.

Today, Lulu officially launched the Lulu EPUB Converter and eBook Creator Guide – thus helping to simplify the complex process of turning your brilliant work from popular word processing formats, such as a Word document, into sellable EPUBs, the most widely adopted format used by eReaders – absolutely free.

So how is it different?

The Lulu EPUB Converter is unique in that it not only converts but also automatically fixes many pesky errors including accepted fonts and extra spacing. This is the highest level of automation available anywhere.

What does this mean for you?

For you, oh faithful Lulu creator, this means getting your work into popular eBook retail channels is easier and just in time to give you an edge this holiday season and sell your remarkable works electronically while earning more on eBooks than anywhere else with our new industry-best 90/10 revenue split (limited time offer through January 31, 2012).

As part of this initiative, Lulu has secured partnerships with Apple and Barnes and Noble so you can sell your works to millions of readers on devices like the iPad® and NOOK, not to mention in print on Amazon.com and the Lulu Marketplace.  We’ve even added a new Manage Distribution page that lets you opt-in and opt-out of retail channels for all your titles with the click of a button.

With our step-by-step eBook Creator Guide, you can be sure your customers are getting the most robust experience reading your work too.  All of these new tools, resources, and features can be found on Lulu’s new eBook Landing page – your source for all things eBooks.

Don’t forget to explore all your print book options too, and publish the way you, and your readers, want this holiday.

Earn More. 90% Revenue for a Limited Time.

If this holiday season is anything like last year’s, then a lot of people can expect to find an e-reader or tablet from Santa under their trees – 17 million to be exact.  That’s a ho-ho-whole lot of new readers who’ll be itching to fill their digital shelves with new books, so why not make your eBook one of them?

Still on the fence? Well, we’re decking the halls early at Lulu this year and slashing our industry-best 80/20 revenue split on eBooks so you can reach more readers, sell more books,
and earn even more revenue this holiday than
ever before – tis the season right?

For a limited time, all creators publishing new eBook projects will receive 90 percent of the revenue from those projects through January 31st, 2012.

In an industry where most companies work off a 70/30 split or more, we take pride in being a publishing solution built entirely towards author success and freedom.  We want you to be able to share your stories and ideas with the world and, more importantly, make money while you do it.  You pick the price.  You keep the profit.  Just like it should be.

So spread some joy this holiday season by publishing an eBook.  You can sell it to all those folks who got a shiny new iPad® or Barnes & Noble’s NOOK and your tree won’t be the only green you see.

FAQs:

Q: What is a new Publication?

A: New publications are defined as a new project in your “My Lulu” account with a new ISBN.  This also applies to any conversion of an existing print title into an eBook.

Learn How to Publish an eBook with our New eBook Page

If you’ve been poking around the site in the past couple weeks, you’ve probably noticed a big addition. We’ve rolled out our new eBook landing page (pictured below) – your launchpad for reaching a whole new market of readers and selling more books.

eBooks keep gaining in popularity. Readers just can’t resist the competitive pricing many eBooks bring or the convenience of carrying around entire libraries of their favorite titles wherever they go. eBook sales have grown 80% at Lulu alone and we want to make sure we’re doing everything we can to help your books grace the digital pages of your favorite devices and platforms.

Our new eBook page is where you’ll find answers to all sorts of frequently asked eBook questions like what’s the difference between different eBook formats, what’s this “metadata” term mean and why is it so important, and you can learn what your eBooks will need to get into tip top shape for your readers. You can also download our handy new eBook Distribution Guidelines that’ll save you lots of headaches when it comes time to sell through other retail channels.

We’ll keep updating our eBook page with the latest in eBook news and opportunities, so be sure to keep checking back, and as always – happy publishing.

How to Publish a Book the Modern Way

In the past, publishing a book was a closed system, reserved for an elite few.  We all have ideas and expertise, but not all of us had the means or opportunity to share our knowledge and sell our works. Today, there is a new way to publish and sell content for authors, businesses, and traditional publishers alike – absolutely free.  Whether you’re out to make a mint, or just share an idea, Lulu is providing publishers with more options and authors with more freedom.

 

Author Success Story: “If I Write It, They Will Come.”

Newly published author Rick Burton has built a career around sports.  Right out of college, he took a job with the Syracuse Post Standard as their sports writer.  He’s worked at the Miller Brewing Company managing public relations for sporting events.  While at ad agency DMB&B, Burton worked with clients such as the NFL and Reebok, and is currently the Professor of Sport Management at Syracuse University.  So Burton is about the last person you’d expect to write a World War II based thriller centered around the exploits of the B-17 100th Bomber Group, much less a great one.

Author Richard H. Burton

“Imagine this unknown sports guy pitching a WWII novel.” Burton says.  “Not only was I 20 years behind the curve of writers like Jack Higgins and Alistair Maclean, but I was entering the publishing industry at a time when the decision to publish an author virtually has to go to the CEO of a publishing company.”

Burton got the idea for his book, The Darkest Mission, while working at Miller Brewing Company after a life-changing chance encounter.  An actual bomber group, wanted Miller Brewing Company’s help staging a 40th anniversary reunion for those serving aboard the bomber appropriately named “High Life.” After meeting the crew, and hearing stories of the supposed “curse” placed on the group, Burton was hooked.

“I started doing a lot of research about World War II bombers and started the process of getting an agent and a publisher,” says Burton. “It became a nice distraction from my day job.  Regular guys golfed – I worked on my book.”

Burton soon realized how quickly the book industry is changing and that if he wanted to go the traditional route, he’d have his work cut out for him.

“If I was writing about vampires, I’d have done fine,” jokes Burton. “Agents and publishers kept telling me:  ‘This is fantastic, but not for us,’ or ‘this is really good, I wish you’d brought it to us 10 years ago.’”

Not to be discouraged, Burton thought back to sports for inspiration, thinking about Michael Jordan and how he got cut from his high school basketball team, only to go on to become one of the greatest players in history.  Burton knew he couldn’t just give up.

“I understand the need for rejection,” Burton says.  “You take the criticism, you make revisions, you get better.  But there comes a point when being rejected doesn’t move you forward anymore.”

So Burton turned to Lulu’s open publishing platform for help and after a year of putting the finishing touches on his work, The Darkest Mission is available to the pubic and is selling quite well – there’s even a production company looking to turn Burton’s work into a movie.  Burton stresses that a large part of his success has come from setting realistic expectations and goals.

“At first I felt kind of like I was selling insurance to family and friends,” Burton laughs.  “But I thought conservatively and set thresholds for myself.  Can I sell 100 copies to people other than family and friends?  200? 500? By meeting these goals a step at at time, you can really feel validated.”

Burton also believes it is important for authors to step away from the “lottery mentality” of publishing, where an author writes a book and just instantly finds a publisher and becomes an overnight sensation.

“The myth surrounding publishers has historically been:  If I write it, they will come,” says Burton. “Great writing will always get picked up, regardless of genre eventually. Luckily places like Lulu exist to make the process easier, and I can move onto book two.”

Be sure to check out Burton’s new book, The Darkest Mission, available on Lulu.com today.